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HomeMy WebLinkAboutCorrespondence - Item 7 Zuniga, Diana From: Erin Warady <erin.warady@gmail.com> Sent: Wednesday, May 28, 2025 1:47 PM To: eComment Subject: In support of agenda item #7 on Consent Calendar/June 3 Meeting Attachments: City Council _Travel Santa Ana TMD Renewal.pdf Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Please see my attached letter in support of our TMD renewal Erin Warady Board Member, Travel Santa Ana erin.warady�ic gmail.com (949) 439-8677 www.TravelSantaAna.com T R A11 :%%L i May 28,2025 Santa Ana City Council Subject: In support of agenda item#7 on Consent Calendar Dear Santa Ana City Council, Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District(SATMD). As the Board Secretary for Travel Santa Ana,and a representative for several of the travel partners in Santa Ana,I have seen firsthand the positive impact the destination marketing organization(DMO)has had on the City of Santa Ana over the past four years.For businesses like our hotels,restaurants and arts community,tourism and destination marketing are a HUGE factor,directly impacting our operations and success. These accomplishments include: • Developing a brand for the destination that encompasses all that makes Santa Ana unique; • Highlighting local artists to create Santa Ana signatures in place of a traditional logo; • Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers; • Curating a series of events and happenings featuringts our local partners throughout the city; Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city,attracting visitors to our hotels,restaurants,attractions,retail businesses,events,and indeed, supporting the diverse range of businesses. As you may know,an estimated 90%of DMOs operate under 10-year agreements,including Huntington Beach, Murrieta,Oceanside,Ontario,Los Angeles,Pasadena, Santa Barbara,Lancaster,Greater Palm Springs,Burbank, and Torrance. Travel Santa Ana should be no exception. The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. In addition,the proposed incremental increase would allow Travel Santa Ana the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets,while adapting strategies to enhance destination competitiveness and further bolster the local economy. This expanded reach is critical for all sectors,including those that benefit from increased tourism,like our events,hotels,arts community and others. For these reasons,I strongly urge the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's visibility,economic vitality,and cultural vibrancy. With the renewal and proposed funding structure,Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. Thank you for your consideration. Sincerely, Erin Warady, Secretary Board Member Travel Santa Ana Cell: 949-439-8677 Erin.Warady@Gmail.com Zuniga, Diana From: Ryan Chase < Sent: Tuesday, June 03, 2025 11:41 AM To: eComment Subject: In support of agenda item #7 on Consent Calendar Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Dear Santa Ana City Council, This letter is in support of the renewal of the Santa Ana Tourism Marketing District (SATMD). As a 4th generation Santa Ana business/property owner and member of the Travel Santa Ana Board of Directors, I have seen firsthand the positive impact the destination marketing organization (DMO) has had on the City of Santa Ana over the past four years. These accomplishments include: 1. Developing a brand for the destination that encompasses all that makes Santa Ana unique; 2. Highlighting local artists to create Santa Ana signatures in place of a traditional logo; 3. Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers; 4. Curating a Public Art Guide featuring more than 200 murals throughout the city; and 5. Creating the "Santa Ana Enthusiast" ambassador program. Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our hotels, restaurants, attractions, retail businesses, and events. An estimated 90% of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception. The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. In addition, the proposed incremental increase would allow Travel Santa Ana the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets, while adapting strategies to enhance destination competitiveness and further bolster the local economy. For these reasons, I strongly urge the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure, Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. And lastly, wanted to add how lucky we are to have Wendy Haase leading the charge of SATMD, she is doing an amazing job and a huge asset to the City! i Thank you for your consideration. Sincerely, Ryan Chase Managing Partner S&A Management 2 Alcala, Abigail From:Whyte, Cherie <cwhyte@discoverycube.org> Sent:Tuesday, June 3, 2025 12:32 PM To:eComment Subject:In support of agenda item #7 on Consent Calendar Attention: This email originated from outside of City of Santa Ana. Use caution when opening attachments or links. Dear Santa Ana City Council, Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District (SATMD). As a member of the Travel Santa Ana Marketing Advisory Group, I have seen firsthand the positive impact the destination marketing organization (DMO) has had on the City of Santa Ana over the past four years. The Marketing Advisory Group’s objective is to create synergy among fellow Santa Ana marketers by fostering awareness of what’s happening within the community. The goal is to share ideas, information, and brand insights—such as audience and demographic research, event and attraction updates, calendars, personnel changes, major announcements, and more. The destination marketing organization’s efforts to bring us together have resulted in cross-promotion, event and attraction collaboration, and partnerships with Santa Ana hotels. Travel Santa Ana’s strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our attractions, retail businesses, restaurants, events, and hotels. An estimated 90% of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception. The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. In addition, the proposed incremental increase would allow Travel Santa Ana the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets, while adapting strategies to enhance destination competitiveness and further bolster the local economy. For these reasons, I ask the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure, Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. Thank you for your consideration. Sincerely, Cherie Whyte VP of Marketing Discovery Cube 1 . Cherie Whyte Vice President , Marketing Discovery Cube (714) 263-3810 cwhyte@discoverycube.org http://www.discoverycube.org 2500 N Main Street , Santa Ana, Ca , 92705 Discovery Science Foundation® supports and operates Discovery Cube® campuses in Orange County and Los Angeles County. Discovery Cube Orange County, Discovery Cube Los Angeles ® are each 501(c)3 non-profit organizations. All Rights Reserved © 2024 Discovery Science Foundation. 2 Zuniga, Diana From: Logan Crow <logan@thefridacinema.org> Sent: Tuesday, June 03, 2025 3:10 PM To: eComment Subject: In support of agenda item #7 on Consent Calendar Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Esteemed Madame Mayor and City Councilmembers, My name is Logan Crow, and I live and work in the 6th Ward. Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District (SATMD). As a member of the Travel Santa Ana Marketing Advisory Group, I have seen firsthand the positive impact the destination marketing organization (DMO) has had on the City of Santa Ana over the past four years. The Marketing Advisory Group's objective is to create synergy among fellow Santa Ana marketers by fostering awareness of what's happening within the community. The goal is to share ideas, information, and brand insights—such as audience and demographic research, event and attraction updates, calendars, personnel changes, major announcements, and more. The destination marketing organization's efforts to bring us together have resulted in cross-promotion, event and attraction collaboration, and partnerships with Santa Ana hotels. Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our attractions, retail businesses, restaurants, events, and hotels. An estimated 90% of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception. The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. In addition, the proposed incremental increase would allow Travel Santa Ana the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets, while adapting strategies to enhance destination competitiveness and further bolster the local economy. For these reasons, I ask the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure, Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. 1 Thank you for your consideration. Sincerely, Logan Crow Executive Director The Frida Cinema Board of Directors Arts Orange County, Art House Convergence fTH i E FRIDA CINEMA OC's year-round film festival. Orange County's only 501(c)(3) non-profit movie theater, dedicated to enriching, connecting, and educating communities through the art of cinema. Tax ID 27-0950151. (323) 428-7411 Direct Support The Frida Cinema! z Zuniga, Diana From: Kelly Radomske (Bishop) <KRadomske@bowers.org> Sent: Tuesday, June 03, 2025 3:28 PM To: eComment Subject: In support of agenda item #7 on Consent Calendar Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Dear Santa Ana City Council, Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District (SATMD). As a member of the Travel Santa Ana Marketing Advisory Group, I have seen firsthand the positive impact the destination marketing organization (DMO) has had on the City of Santa Ana over the past four years. The Marketing Advisory Group's objective is to create synergy among fellow Santa Ana marketers by fostering awareness of what's happening within the community. The goal is to share ideas, information, and brand insights—such as audience and demographic research, event and attraction updates, calendars, personnel changes, major announcements, and more. The destination marketing organization's efforts to bring us together have resulted in cross-promotion, event and attraction collaboration, and partnerships with Santa Ana hotels. Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city, attracting visitors to our attractions, retail businesses, restaurants, events, and hotels. An estimated 90% of DMOs operate under 10-year agreements, and Travel Santa Ana should be no exception. The organization has proven invaluable in supporting hoteliers and the local tourism industry and should be allowed to continue its efforts without operational disruption. In addition, the proposed incremental increase would allow Travel Santa Ana the flexibility to address specific challenges—such as recovering from a downturn in tourism—or to expand marketing efforts into new or underserved markets, while adapting strategies to enhance destination competitiveness and further bolster the local economy. For these reasons, I ask the Santa Ana City Council to approve the renewal of the SATMD and support the continued success of Travel Santa Ana. The organization has demonstrated its commitment to enhancing the city's visibility, economic vitality, and cultural vibrancy. With the renewal and proposed funding structure, Travel Santa Ana will be well-positioned to build on its accomplishments and further contribute to the prosperity of our community. Thank you for your consideration. Sincerely, Kelly Kelly Radomske(Bishop) Vice President of External Affairs i 2002 North Main Street Santa Ana,CA 92706 T: 714.567.3628 F: 714.567.3603 KRadomske@bowers.org BOWERS MUSEUM WORLD OF THE TERRACOTTA WARRIORS: NEW ARCHAEOLOGICAL DISCOVERIES IN SHAANXI IN THE 21ST CENTURY Now Open! 2