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Home My WebLink AboutCorrespondence - Item 28 Alcala, Abigail From:Tim James <tjames@CAGrocers.com> Sent:Monday, May 4, 2026 2:56 PM To:eComment Subject:Self-checkout Ordinance - May 5 Agenda Attachments:Santa Ana SCO LTR 5-4.pdf Attention: This email originated from outside of City of Santa Ana. Use caution when opening attachments or links. Dear Council, Please accept the a?ached le?er regarding the regula?on of self-checkout. I am also asking for each of you to contact me before the May 5 to brieﬂy discuss our concerns. Thank you for your considera?on. Tim Timothy James Director, Local Government and Enterprise Risk California Grocers Association 916-448-3545 1 May 4, 2026 The Honorable Valerie Amezcua Mayor, City of Santa Ana 20 Civic Center Plaza Santa Ana, CA 92701 RE: Self-checkout Ordinance Dear Mayor Amezcua, On behalf of the Santa Ana grocery industry, I write to fully oppose Council moving forward with a Self- Checkout Ordinance (SCO) with Santa Ana grocers receiving no notice, outreach, interaction, or genuine opportunity to be heard, either publicly or privately, by the City Manager or Mayor as identified in the staff report, nor from any Councilmembers. Passing an ordinance with significant impact on current and future grocers with no interest or effort to understand policy impacts could appear disingenuousand is not aligned with open policy making processes. Grocers are avital and unique asset to Santa Ana. We nourish our consumers, provide jobs with growth opportunities, are a centerpiece for retail areas, and are a significant ingredient in community and culture building. We cherish our role in communities and hope you have the same appreciation. Every other jurisdiction that has considered SCO regulation has held a public hearing for discussion followed by adequate time to discuss the policy impacts openly and publicly before bringing forward an ordinance for passage. Unfortunately, we would be forced to consider passage of this ordinance at this time a dismissal of the importance of grocery and a denial of policy consideration in a fair and open manner. I am sure you would agree it is vital for policymakers to ensure all voices are recognized and heard, even if disagreements arise. Consumers,grocery employees, and grocers all deserve the process and time necessary for Council to make a fully informed decision.A complete lack of engagement with grocers targeted for regulation is counter to what we believe we should all strive for, which is deliberative and process-based public policy decisions. Based on the existing circumstances, we request the Council remove the agenda item from this meeting and withhold any ordinance consideration until after Santa Ana grocers have had a chance to genuinely engage in an open and respectful policy process. We also offer our commitment to discuss and review SCO operations, employeeand consumer impacts, and real-world results from other jurisdictions. We are also open to engaging in a partnership to discuss potential policy options which do not overly burden grocery operations. However, to make these commitments we would need to be assured of an open and respectful consideration process. It should also be recognized that UFCW, who represents grocery workers, negotiated and ratified a new Collective Bargaining Agreement covering all of Southern California in mid 2025 and lasting through 2028. This agreement already speaks to SCO staffing, utilization and operations. The parameters of this employee- employer decision do not rise in any way to the depth and severity of regulation currently being sought. We believe the basis of any consideration for SCO policy should begin and lie within this employee approved agreement. May 4, 2026 Mayor Valerie Amezcua PAGE 2 Specific to the policy, real-world experience and data shows regulating SCO has no impact on the intended results claimed. SCO regulation to this point has only burdened its operation, both technically and legally, to the point of forcing its removal. This puts Santa Ana brick-and-mortar grocers at a competitive disadvantage to more convenient options like neighboring grocers and on-line options. We know the Long Beach ordinance has not delivered on any of its intended results. Data from impacted grocers has shown no change in retail theft rates,has resulted insignificantSCO removal due to the operational and legal burdens, and has pushed shoppers to neighboring jurisdictions or on-line options, especially those actively seeking convenience. Data shows that 83% of shoppers have used SCO in the last 6 months. 45% of consumers prefer SCO options which is a 5% increase from the previous year. 40% plus of Boomers, Gen X and Millennial shoppers prefer ly put SCO is an offering necessary to serve consumer preferences and retain their business. It is the reality that SCO regulation has stifled the sustainability and expansion of brick-and-mortar grocery in jurisdictions who have and are considering SCO regulation. Brick-and-Mortar grocery is under constant and increasing competition from many other retail options to remain accessible and convenient with SCO ordinances only making it increasingly more difficult. We hope you understand that our concern for regulating SCO at this time and in this manner is based on data and real-world experience in an effort to continue to nourish consumers, remain competitive in the current marketplace and continue to provide quality job opportunities. Again, we ask the Council remove the agenda item from this meeting and withhold any ordinance consideration until after Santa Ana grocers have had a chance to genuinely engage in an open and respectful policy process. Thank you for your consideration. Sincerely, Tim James Director, Local Government Relations California Grocers Association cc: Councilmembers, Santa Ana City Council Becerra, Alexis From: Courtney Carranza <Courtney.Carranza@pavilions.com> Sent: Monday, May 4, 2026 5:14 PM To: eComment; !City Clerk Subject: Sent on behalf of Wayne Denningham: Request for Consideration Before Advancing Self-Checkout Ordinance Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Dear Members of the Santa Ana City Council, I am writing to respectfully ask that the Council refrain from advancing the proposed self-checkout ordinance until there is an opportunity to more fully understand it's impacts. As a company deeply rooted in the community, we proudly operate two grocery stores in Santa Ana, we want to share our perspective on the proposed self-checkout ordinance. From our experience, similar legislation adopted in Long Beach has not achieved its intended goals and has instead placed meaningful operational burdens on Albertsons and Vons, without clear benefits for the community. We are concerned that moving forward without further discussion could lead to similar unintended consequences in Santa Ana. I ask that the Council consider pausing action on the ordinance until there is an opportunity for broader discussion about impacts on local grocers, our employees, and our customers. In other cities where self-checkout has been examined, the process has typically begun with a public hearing or study session to explore the issue before moving forward with an ordinance. Grocer's believe that type of open dialogue would be incredibly valuable in Santa Ana as well, and we request the opportunity to participate in that conversation. We are committed to being good partners to the City and to working collaboratively with the Council to find balanced, practical solutions that address shared concerns. Thank you for your continued leadership and for considering our request. We would welcome the chance to engage further and share more information. Regards, Wayne Denningham EVP, President Albertsons, Vons, Pavilions Albeirtsons 'SONS PAVILIONS Warning:All e-mail sent to this address will be received by the corporate e-mail system, and is subject to archival and review by someone other than the recipient. This e-mail may contain proprietary information and is intended only for the use of the intended recipient(s). If the reader of this message is not the intended recipient(s),you are notified that you have received this message in error and that any review, dissemination, distribution or copying of this message is strictly prohibited. If you have received this message in error, please notify the sender immediately. z Becerra, Alexis From: Birkel, T.J. <tj.birkel@kroger.com> Sent: Tuesday, May 5, 2026 8:43 AM To: eComment; !City Clerk Subject: Self-Checkout Ordinance Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Good morning. I am writing to request that the City Council delay consideration of the self-checkout ordinance on the agenda for tonight's meeting until you have had a chance to learn more about the impact on the grocery stores that provide an essential service and hundreds of jobs in the community. Similar ordinances have passed in other California cities, increasing costs and operational complexity for grocers.This ultimately leads to higher grocery prices and a negative experience for associates and customers. We ask that you meet with representatives from our industry to hear our concerns before moving forward. We stand ready to work with you on an ordinance that can work for all parties involved. Proceeding without even talking to grocers in your community is not the way to accomplish that. Thank you for your consideration. T.J. Birkel Head of Government Affairs Ralph's & Food 4 Less 402-770-1777 (m) This e-mail message, including any attachments, is for the sole use of the intended recipient(s) and may contain information that is confidential and protected by law from unauthorized disclosure. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply e-mail and destroy all copies of the original message. Becerra, Alexis From: Adrienne Lee <adriennel@tawa.com> Sent: Tuesday, May 5, 2026 10:32 AM To: !City Clerk; eComment Subject: Santa Ana Self-Checkout Ordinance Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Dear Santa Ana City Councilmembers, I am writing on behalf of 99 Ranch Market, a family-owned Asian-American grocery store founded in 1984. We have proudly served Southern California communities for more than four decades. We understand that the Council is considering an ordinance regulating self-checkout systems. We are concerned that this decision may move forward without any outreach to or input from local grocers. Grocery operations are complex, highly regulated, and operate on extremely thin margins. Decisions affecting store operations require careful consideration and industry input. Many of our customers rely on self-checkout for speed, accessibility, and convenience. Any regulation in this area could have significant operational and economic impacts. We respectfully ask that the City pause any directive to develop an ordinance until it has met directly with local grocers to understand the operational realities and potential unintended consequences. We look forward to working in partnership with the City to ensure Santa Ana remains a strong, competitive environment for local businesses while continuing to provide quality jobs and essential services to our community. Sincerely, Adrienne Lee General Counsel 0 www.99ranch.com 0 adriennel@tawa.com (714) 521-8899 Ext.1749 6338 Regio Ave. Buena Park, CA 90620 1fl 1fl Ifl El Ifl Ifl, CONFIDENTIALITY NOTICE and DISCLAIMER: This e-mail and any files or attachments transmitted with it contains information that is confidential and/or legally privileged.This information is intended only for the use of the individual(s) and/or entity(ies)to whom they are 1 addressed. If you are the intended recipient,further disclosures are prohibited without proper authorization. If you are not the authorized or the intended recipient, any disclosure, distributing, printing, copying or use of this information is strictly prohibited and possibly a violation of federal and/or state law and regulations. 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Neither Tawa, its subsidiaries, affiliates, nor the sender accept liability for any errors or omissions in the contents of this information or attachments that arise as a result of email transmission. *4, 4VITHIPM] support@tawa.com SEA a)�vflRft--gpR�=Pl, P-1*M ZI K3ZR t- )", It,rM3Z�QA4 PITRf1t�F�16-71 k'' ZEN1*1t'A WRIFT�=Pl. 0111.:1AR AR M Becerra, Alexis From: Jessica Lynam <jessica.lynam@instacart.com> Sent: Tuesday, May 5, 2026 10:43 AM To: !City Clerk; eComment Subject: Public Comment for Agenda Item 28 - May 5, 2025 Attachments: Instcart_SCO_Agenda28_May 2026.pdf Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. Dear Mayor Amezcua and Members of the City Council, Please find the attached letter of concern regarding Agenda Item#28 for the City Council meeting scheduled for tonight, May 5, 2026. Instacart looks forward to further discussing this matter with the Council. Best regards, Jessica Jessica Lynam rc _1A/r�GtArn I I.S. Jessica.Lynam(a-)-instacart.com (408) 823-9329 Item always in my cart: Deiiies Maplebear Inc. d/b/a Instacart Instacart S Beale Street, Suite 0 San Francisco, CA 94105 May 5, 2026 Mayor Amezcua Santa Ana City Council 20 Civic Center Plaza Santa Ana, CA 92701 RE: Formal Comments on Proposed Self-Checkout Ordinance - Agenda Item # 28 Dear Mayor Amezcua and Members of the City Council, On behalf of Instacart, I write to express our concerns regarding certain provisions of the proposed self-checkout ordinance, and to highlight the potential unintended consequences for customers seeking affordable grocery options. Instacart is the leading grocery technology company in North America. One of the technologies we have worked to bring to our retail partners is our Caper Carts, designed right here in California. These mobile smart carts are intended to help enhance the in-store shopping experience by increasing accessibility, affordability, and convenience, while also serving as a tool for retailers to combat retail theft. Caper Carts feature real-time spending totals, loyalty program integration, and digital coupons empowering customers to stay on track and maximize their grocery dollars—particularly those on fixed budgets such as seniors or low income families. As a trusted partner to local retailers, we share the city's goal of addressing theft and promoting safe work environments across retail and grocery stores. However, the ordinance's current wording inadvertently categorizes our Caper Cart technology as self-service checkout, resulting in unintended outcomes. For instance, under the current language, the ordinance appears to require a single employee to follow around a customer using a Caper Cart throughout the shopping experience in order to supervise its "operation". This severely limits its use and discourages adoption, despite the demonstrated benefits of Caper Carts in saving customers money, improving the in-store experience, driving growth for brick and mortar stores, and aiding in both safety and theft prevention. Importantly, state legislation addressing self-checkout systems is in the final stages of development this legislative session. This effort aims to create uniform standards across California's grocery sector. Instacart has been an active participant in this statewide process, working closely with the bill's author and key stakeholders to craft thoughtful solutions that address key issues, including theft prevention and workplace safety. Maplebear Inc. d/b/a Instacart Instacart S Beale Street, Suite 0 San Francisco, CA 94105 We respectfully urge the Council to pause consideration of local regulation at this time. Aligning with the statewide framework will help avoid a patchwork of rules that could place an undue burden on Santa Ana grocers and create operational inconsistencies. We value the City's leadership and welcome the opportunity for continued dialogue. We are committed to working together to ensure any future policy supports innovation, safety, and equitable consumer access. Thank you for your time and consideration. Sincerely, a"4&az , Jessica Lynam Government Affairs, Western U.S. Alcala, Abigail From:Giang, Nancy Sent:Tuesday, May 5, 2026 11:24 AM To:eComment Subject:FW: Contact the City Council Submission Good morning, Per Gaston, I am forwarding the submission we received below re: self-checkout ordinance. Thank you! Best, Nancy Nancy Giang, Executive Assistant City Manager’s Office 20 Civic Center Plaza, Santa Ana, CA 92701 714-647-5242 | ngiang@santa-ana.org From: notify=proudcity.com@getproudcity.com <notify=proudcity.com@getproudcity.com> On Behalf Of Contact the City Council Online Form Sent: Monday, May 4, 2026 6:47 PM To: Bustos, Laurangel <lbustos@santa-ana.org>; Giang, Nancy <ngiang@santa-ana.org> Subject: Contact the City Council Submission Attention: This email originated from outside of City of Santa Ana. Use caution when opening attachments or links. Name Jenna Thompson Email Address Buena Park, California 90620 United States Map It Phone ( Who is this message for?  Councilmember Thai Viet Phan Comments or questions 1 Hi Councilmember Phan, I was asked to send you these materials about the self-checkout ordinance. Let me know if you have any questions. Jenna Upload a file  238a51c0-self-checkout-materials.pdf 2 ! ! 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SfgVTB!fnqmpzfs!ebub-!xf!dsfbuf!xfjhiut!up!bmjho!pvs!Tijgu!tvswfz!tbnqmf!up!uif!ejtusjcvujpo!pg!xpslfst!cz! joevtusz!xjuijo!tubuf/! Uif!sftvmut!xf!qsftfou!jo!uijt!sfqpsu!bsf!voxfjhiufe-!cvu!jo!tvqqmfnfoubsz!bobmztft!xf!bqqmjfe!uiftf!BDT! efnphsbqijd!boe!SfgVTB!fnqmpzfs!xfjhiut!boe!Ñoe!uibu!uif!sftvmut!bsf!opu!tfotjujwf!up!xfjhiujoh/! Gps!b!efubjmfe!ejtdvttjpo!pg!Uif!Tijgu!Qspkfdu!ebub!dpmmfdujpo-!nfuipepmphz-!boe!ebub!wbmjebujpo-!tff!Tdiofjefs! boe!Ibslofuu!)3133*/ Tfmg.Difdlpvu-!Voefstub"oh-!boe!Dvtupnfs!Jodjwjmjuz 8 Alcala, Abigail From:Giang, Nancy Sent:Tuesday, May 5, 2026 11:26 AM To:eComment Subject:FW: Contact the City Council Submission Hello, Please see below for additional submission regarding the self-checkout ordinance. Thank you! Best, Nancy Nancy Giang, Executive Assistant City Manager’s Office 20 Civic Center Plaza, Santa Ana, CA 92701 714-647-5242 | ngiang@santa-ana.org From: notify=proudcity.com@getproudcity.com <notify=proudcity.com@getproudcity.com> On Behalf Of Contact the City Council Online Form Sent: Tuesday, May 5, 2026 10:51 AM To: Mills, Susan <smills@santa-ana.org>; Bustos, Laurangel <lbustos@santa-ana.org>; Giang, Nancy <ngiang@santa- ana.org>; Vazquez, Benjamin <bvazquez@santa-ana.org>; Lopez, Jessie <JessieLopez@santa-ana.org>; Bacerra, Phil <pbacerra@santa-ana.org>; Hernandez, Johnathan <JRyanHernandez@santa-ana.org>; Penaloza, David <DPenaloza@santa-ana.org> Subject: Contact the City Council Submission Attention: This email originated from outside of City of Santa Ana. Use caution when opening attachments or links. Name Tim James Email tjames@cagrocers.com Address 1005 12th St. #200 Sacramento, California 95814 United States Map It Phone (916) 448-3545 Who is this message for?  Mayor Valerie Amezcua  Mayor Pro Tem David Penaloza 1  Councilmember Thai Viet Phan  Councilmember Benjamin Vazquez  Councilmember Jessie Lopez  Councilmember Phil Bacerra  Councilmember Johnathan Ryan Hernandez Comments or questions Councilmembers, As we saw in Voice of OC this morning it is confirmed that the city and its representatives only choose to work with labor interests before brining an ordinance forward. Our purpose in asking you to not move forward at this time is to avoid making the mistake of other cities. There is a real and genuine opportunity to develop policy that meets the needs of all parties, without hurting the grocers we all rely on. You have our full commitment to explore policy options in partnership with the city and others. The recently ratified UFCW collective bargaining agreement which regulates self-checkout is a clear example that consensus can be reached. We ask you to not pass an ordinance this evening, instead create space for conversation and partnership with your grocers before choosing a policy direction. Thank you for consideration and reach out anytime, Tim Timothy James California Grocers Association 916-448-3545 tjames@cagrocers.com Upload a file  4730088c-sa-sco-voc-story.pdf 2 Alcala, Abigail From:Mai Do <mai@harborinstituteoc.org> Sent:Tuesday, May 5, 2026 12:16 PM To:eComment Subject:Agenda Item 28 - Support Attachments:5.5.26 SACC Item 28.pdf Attention: This email originated from outside of City of Santa Ana. Use caution when opening attachments or links. Hi there, Please see attached a letter of support from the Harbor Institute for Immigrant & Economic Justice for Agenda Item 28 on the upcoming City Council meeting agenda. Sincerely, Mai Nguyen Do Mai Nguyen Do, PhD They/Them Research & Policy Manager Harbor Institute for Immigrant & Economic Justice mai@harborinstituteoc.org www.harborinstituteoc.org 837 N Ross St, Santa Ana, CA 92701 Subscribe to The Beacon Report — Our monthly briefing on policy and power in OC. 1 Alcala, Abigail From:Mary Kasper <mkasper@superiorgrocers.com> Sent:Tuesday, May 5, 2026 12:48 PM To:eComment; !City Clerk Subject:Proposed Self-Checkout Ordinance - May 5, 2026 Hearing Attention: This email originated from outside of City of Santa Ana. Use caution when opening attachments or links. Dear Mayor Amezcua, Mayor Pro Tem Penaloza, Councilmember Phan, Councilmember Vazquez, Councilmember Lopez, Councilmember Bacerra, Councilmember Hernandez, and Council Staﬀ, On behalf of Superior Grocers, I write regarding the Self-Checkout Ordinance currently under considera?on by the Santa Ana City Council. Superior Grocers operates three stores in Santa Ana, employing approximately 300 team members who serve thousands of local residents each week. A Self-Checkout Ordinance carries signiﬁcant opera?onal implica?ons for grocery retailers and for the customers who rely on us. To date, however, local grocers, including Superior Grocers, have received no outreach or communica?on from the City regarding this proposed regula?on. It is cri?cal that the Council and the public be fully informed of the prac?cal considera?ons and poten?al consequences of self-checkout regula?on before taking ac?on. Changes to well-established self-checkout prac?ces, if implemented without meaningful industry engagement and public input, may inadvertently create adverse impacts on store opera?ons, employee workload, and the customer experience. Notably, a similar ordinance adopted in Long Beach has not delivered on its promised results and has instead imposed substan?al opera?onal burdens on grocers while nega?vely impac?ng the customer experience. Every other jurisdic?on that has considered regula?ng self-checkout has conducted public hearings and stakeholder engagement prior to advancing an ordinance for considera?on. We respec?ully request that the City Council engage with the local grocer community and solicit public feedback before proceeding with any ac?on aﬀec?ng self-checkout opera?ons. We ask that the City Council withhold considera?on of the Self-Checkout Ordinance at this ?me. Superior Grocers values its partnership with the City of Santa Ana and welcomes the opportunity to collaborate on a though?ul, balanced approach that reﬂects the needs of all stakeholders: employees, customers, businesses and the broader community. Thank you for your considera?on, for your service to the community, and for taking the ?me to hear the concerns of your cons?tuents. We are available for follow-up and would be pleased to provide addi?onal informa?on or answer any ques?ons you may have. Respec?ully, Mary Kasper 1 Mary Kasper Chief Legal and Human Resources Oﬃcer Superior Grocers 15510 Carmenita Road Santa Fe Springs, CA 90670 Oﬃce: 562-345-8597 Mobile: 310-662-1332 mkasper@superiorgrocers.com Welcome to Superior Grocers - Superior Grocers 2 Alcala, Abigail From:Claudio Gallegos <claudio.gallegos@santaanapoa.com> Sent:Tuesday, May 5, 2026 1:38 PM To:eComment; Amezcua, Valerie; Phan, Thai; Vazquez, Benjamin; Lopez, Jorge (SAPD); Bacerra, Phil; Hernandez, Johnathan; Penaloza, David Cc:John Kachirisky; Matt Wharton; Claudia Perez SAPOA Subject:Letter from Santa Ana POA Supporting Item 28 Attachments:Letter Item 28.pdf Attention: This email originated from outside of City of Santa Ana. Use caution when opening attachments or links. Good A?ernoon Mayor and City Council, A?ached is our le?er of support for Item 28: The Ordinance Establishing Staﬃng and Opera?onal Standards for Self- Service Checkout Sta?ons in Drug and Food Retail Establishments. We thank the Mayor for bringing this important crime ﬁgh?ng took forward and hope the City Council votes to pass it tonight. Thank you. Claudio Gallegos Poli?cal Director Santa Ana Police Oﬃcers Associa?on 1 SANTA ANA POLICE OFFICERS ASSOCIATION 1607 NORTH SYCAMORE SANTA ANA, CALIFORNIA 92701-3513 \[714\] 836-1211 FAX \[714\] 836-6108 May 5, 2026 Dear Mayor Amezcua and Honorable City Council, I am writing to express the support of the Santa Ana Police Officers Association for Item 28 on the City Council agenda: the Ordinance Establishing Staffing and Operational Standards for Self-Service Checkout Stations in Drug and Food Retail Establishments. Since the introduction of self-checkout stations, gaps in their implementation have contributed to an increase in shoplifting. This ordinance represents an important step in addressing chronic retail theft and helping businesses reduce losses. Requiring adequate staffing at self- checkout areas is a practical and effective measure to deter theft and discourage unlawful behavior. Our officers work around the clock to keep the city safe, but public safety is a shared responsibility. This ordinance is one of many ways the community can partner with law enforcement to maintain a safe environment. It sends a clear message that Santa Ana will not tolerate retail theft. We thank Mayor Amezcua for bringing this important measure forward and respectfully urge the City Council to support public safety, local businesses, and the community by approving this ordinance. Sincerely, SERGEANT JOHN KACHIRISKY PRESIDENT SANTA ANA POLICE OFFICERS ASSOCIATION JK/mw Alcala, Abigail From:Bulmaro Vicente <boomer@chispaoc.org> Sent:Tuesday, May 5, 2026 1:56 PM To:eComment Subject:Public Comment CC 5.5.26 - Item 28 Attachments:5.5.26. SA CC- Chispa Item 28.pdf Attention: This email originated from outside of City of Santa Ana. Use caution when opening attachments or links. Hi, On behalf of Chispa, please find our letter of support for item 28. In Solidarity, Boomer Policy and Political Director | Chispa e: boomer@chispaoc.org c: 714.747.4271 1505 E 17th Street Suite 117 Santa Ana, CA 92705 Chispa is building a political home for young Latinxs in Orange County! Please consider making a donation to help us build our casita. Chispa is a project of Tides Advocacy, a 501c4 non-profit organization. 1