HomeMy WebLinkAbout03 - RFP - S Main RenovationE T
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AGENCY 13®ARD MEETING DATE:
AGENCY SECRETARY USE ®NLYe
FEBRUARY 22, 2011
TITLE
REQUEST FOR PROPOSALS FOR
PROJECT MANAGEMENT SERVICES FOR
SOUTH MAIN RENOVATION PROGRAM
c f ~.~~-
y ExE TIVE DIRECTC)R
APPROVED
^ As Recommended
^ As Amended
^ Ordinance on 1s~ Reading
^ Ordinance on 2ntl Reading
^ Implementing Resolution
® Set Public Hearing For
CONTINUED TO
FILE NUMBER
REC®MMEN®E® ACTI®N
Authorize issuance of a Request for Proposals to qualified consultants to provide project
management services to coordinate and implement a Building Renovation Program for the South
Main Corridor.
COMMUNITY REDEVELOPMENT AND HOUSING COMMISSION ACTION
At its regular meeting on February 1, 2011, by a vote of 6:0, the Community Redevelopment and
Housing Commission approved the recommended action.
DISCUSSION
Since 1987, the Community Redevelopment Agency (Agency) has administered the South Main
Facade Rebate Program to assist business and property owners along the South Main Corridor
(Exhibit 1) in an effort to improve the Corridor's appearance. The program offers qualified
applicants a cash rebate for improvements made to the exterior of their building. The rebates are
calculated on a sliding scale with a maximum rebate amount of $16,900 per parcel with an
additional $3,000 for signage and $2,000 for architectural design fees. Although successful, the
current program has resulted in isolated improvements along the Corridor.
In order to achieve a more consistent and noticeable improvement along the Corridor, it is
proposed that a new building renovation program be introduced. It is modeled after a similar
program in the City of Fontana that has been well received by property owners and merchants.
The basic parameters of the program are: the Agency funds 100% of the cost to design and
construct the exterior building improvements, including new facades, lighting, paint, signage and
landscaping. In return, the property owner grants the Agency a fagade easement for ten years to
ensure that the property is maintained in good order to protect the Agency's initial investment.
Each year, 10% of the fagade property interest would be released to the owner, so at the end of
the ten years the easement woulc no longer exist. The Redevelopment Commission also
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RFP for Project Management Services for South Main Renovation Program
February 22, 2011
Page 2
suggested the easement should address window displays and signage to the extent legally
possible, as window "clutter" is an ongoing issue along the Corridor.
Implementation of this program will require the services of a consultant to oversee the marketing,
coordination with property owners, development of architectural concepts, preparation of
construction drawings, and oversight of the construction of the improvements. The proposed
Request for Proposals (RFP) (Exhibit 2) calls for an initial submission to outline the consultant's
experience, their approach to the project, as well as a budget to oversee and manage the "model
project" identified in the RFP. The consultant will then submit subsequent fee proposals to
implement each phase of the project.
There are approximately 425 buildings along the length of the Corridor. At an estimated cost of
$80,000 per building, the model block identified in the RFP would cost approximately $560,000 to
construct (seven buildings). The selected consultant will analyze the corridor and make
recommendations as to where to begin, as well as suggest a phasing plan. There is currently a
balance in excess of $8 million in the South Main Corridor fund, and it generates approximately $2
million annually. These funds must be spent within the boundaries identified on Exhibit 1 as a
result of a legal settlement entered into when the South Main Project Area Plan was adopted in
1982. Over the years, the Agency has funded various public improvements along the Corridor,
including street reconstruction, curbs, gutters, sidewalks, McFadden Avenue widening, and a
gateway sign.
Following the selected consultant's analysis of the Corridor and identification of an implementation
plan, staff will return to the Agency with specific program parameters and a project schedule. The
proposed program has also been presented to the Santa Ana Merchants Association for their
review and input. Once the consultant is selected, there will be ongoing meetings with property
owners and merchants to gain their input on project design and other technical matters.
FISCAL IMPACT
There is no fiscal impact associated with this action.
`~~ ~ J
Nancy T. Ed rds
Assistant Director
Community Development Agency
CJN/NTE/GPL/mlr
Exhibits: 1. Map
2. Request for Proposals
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EXHIBIT 1
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E(~l1EST' FOR POPO,4L
Kev
Issu
Due
c~apriela r. Lomeli
Redevelopment Project Manager
(714)647-5479
(714)647-6549Fax
glomeli@santa-ana.org
EXHIBIT 2
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SOUTH MAIN CORRI®OR
IJIL®ING RENOVATION PROGRAM
REQUEST FOR PROPOSAL
CITY OF SANTA ANA BUILDING
RENOVATION PROGRAM
South Main Corridor
INTRODUCTION
Since the City's first Redevelopment Project Area, Central City (Downtown), was adopted in 1973
(and subsequently expanded in 1975) tremendous strides have beeri'made throughout the city in
creating new business opportunities, developing new venues' for visual, and performing arts,
renovating commercial and industrial areas, enhancing residential neighborhoods through a variety of
affordable housing programs, building new schools, as well as"upgrading infrastructure and roads.
Today over 5,000 acres of the city are located within :six, redevelopment project areas. These areas
are. Central City; Inter City; North Harbor; South Hacgor; South Main; and Bristol,Corridor. The
Bristol Corridor Project Area was adopted in 1989, while the;pre~eding four areas were adopted in
1982. The Santa Ana Community Redevelopment Agency. is*successfully achieving its intended
purpose in these areas, which is to act as a catalyst for new privat$,investment.
II. THE PROJECT
A settlement agreement was entered into following the,, adoption of the South Main Street
Redevelopment Plan. It provides that 20% of the annual net.;tax increment generated by a certain
,,,.
geographic area referred to as the "Corridor" (Attachment I) rrtu"st be set aside and used for public
and private improvements'to enfiarie~ the Corridor. The Agency currently has $8 million of unspent
funds in this account in addition to Elie approximate;$2 million deposited annually into this account.
To date, a number of pulil~ic~mprovements have been~ddnstructed along the Corridor, including street
reconstruction, new curbs, Butt"ers, sidewalks, street trees, banners, and a gateway sign. In addition,
the Agency has implemented foC'some years; a"fagade rebate program which has had mixed results
due to the length of`the Corridor aridscattered owher participation.
The Corridor is a key link from the high,end,`mixed use development district referred to as MacArthur
Place, arid`the Downtown. ''Th`e Agency"is desirous of concentrating its resources to enhance the
visual appearance of the Corridor with a cohesive and comprehensive architectural design that
reflects the history,,of this commercial district. To that end, the Agency is intending to fund all of the
necessary exterior building improvements, including design, construction and oversight. The Agency
would "own" the building fagade for a period of ten years. The Agency would design and construct
the improvements and the property owner would receive back 10% ownership of the building fagade
every year until total re'ovvnership in the tenth year. The property owner will be required to maintain
the new improvements and would be subject to all City ordinances regarding signage, banners,
temporary signs, and lighting.
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III. SCOPE OF SERVICES
The Agency seeks proposals from qualified firms to develop and implement the building renovation
program. The Model Blocks have been identified as 200 and 300 South Main St. (west side of Main
Street). The proposal response must include the following:
® Identify approach to the program.
• Develop program parameters including detail on the far~ade easemerit acquisition process,
contracting for architectural services, contracting for construction services, construction
management and oversight, and community outreach.
® Identify and recommend location to begin Phase I, as well as provide a ;phasing plan.
® Prepare a program implementation plan.
• Describe the proposed team needed to accomplish all aspects of the program.
® Develop and implement the initial public outreach,"'including bilingual translations.
• Describe the approach for ongoing communityG`ommunica`tigns (property ov/ner~=businesses
and tenants), including bilingual translations ~ ~'°
• Prepare costs estimates for the Model Blocks and proposed Phase I detailing the various
component costs; these costs should include projectll,;management, community interaction,
owner meetings and construction oversight as well as ,an estimate of costs for actual
architectural services and construction''cos#s. Based upon this,"detail, provide a generalized
cost estimate for implementing the proi,)ramfio`r=the entire Corndoi'~, ~~~
o As part of construction costs, include the optipn of addfiig anti-graffiti measures that
include security cameras and anti graffiti;filrn for vrindgws.
• Prepare a detailed implementation schedule; for the Model'Blecks and proposed Phase I, and a
generalized scheduleto implement the progi~m for the entire Corridor.
• Identify other features to complement the building renovation program. This can include
decorative street ligf3ts, enhanced crosswalks, sidewalks and street light banners.
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® Develop an educati9nal program to assist businesses in implementing effective window
displays.
Consultant%costs would be based ;on assumptions of the Model Blocks Scope of Services and
determined before proceeding to the`initial,and ensuing phases.
IV. CONTENTS OF
Proposals should contain the following elements:
Cover Letter: The're`sponse should include the name, address, a-mail address, telephone and
facsimile number of the primary contact person, and/or the person who will be authorized to bind the
Consultant. If the Consultant is a corporation, then signatures of two specific corporate officers are
required for the cover letter. The first corporate officer signature must be one of the following: 1) the
Chairman of the Board; 2) the President; 3) any Vice President. The second corporate officer
signature must be one of the following: a) Secretary; b) Assistant Secretary; c) Chief Financial Officer;
d) Assistant Treasurer. In the alternative, a single corporate signature is acceptable when
accompanied by a corporate resolution or other documentation demonstrating the legal authority of
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the signatory to bind the corporation. An unsigned Proposal or failure to comply with the corporate
signature requirements, if applicable, is grounds for rejection.
Proposed Scope of Services: Provide information as noted above.
®evelopment Team: Provide evidence of the Consultant's relevant experience with a building
renovation program and, at a minimum, describe the following:
• Experience working with local government (cities, counties,,and,, redevelopment agencies) in
designing, developing and implementing a building renovation program. Such description shall
include a list of local government agencies the Cons~lfant has +nrorked with, the type of
project(s) done, and the dates the project(s) were completed.
• Experience in property transactions, design development, and construction management.
Experience in past community outreach efforts..-
Schedule: Include a schedule showing the time require
proposed Phase I. The schedule should reflect the major; ~
completed by which member of the consultant team. Assuri
approved by the Agency on May 16, 201,1, with the con
thereafter. The project schedule is to irieorporate key m
development of architectural drawings and construction.sche
Fee Proposal: Provide a budget to implemeri
Include anot-to-exceed fee outlining specific
schedule for all team members. -.Additionally
Phase I and subsequent phases. Work must be
for,corppletion of Model Blocks and
eject milestones and list of tasks to be
s-;chat the consultant contract would be
ltaiit ,kickoff meeting to follow shortly
stone~~~such as community outreach,
Iles.
/Iodel Blocks detailing the various components.
dons ahd~ 2xclusions. Provide an hourly rate
be a potential approach to estimating fees for
leted under prevailing wage laws.
References: Provide a minimum of three (3) public; sector references. Each of these references
must be prepared to discus"s ahe;Gonsultant's ability~~`to take a project from design development to
construction. ,Include the name of~the agency aldrg with the contact name, title, telephone number
and e-mail:~ddress ~.
V. Schedule
~~ TheA'gency's tentative.jsehedule for this RFP is as follows:
Issue Request for Proposal February 22, 2011
Submit Proposal March 31, 2011
Consultant Iriteryiews ~ ~' TBD- third week of April
Redevelopmerit Agercy award contract May 16, 2011
Proposal Submission' Instructions: Submission must include the original proposal and eight (8)
signed copies. Send or deliver proposals to:
Community Development Agency
Attention: Gabriela P. Lomeli
20 Civic Center Plaza, M-25
Santa Ana, California 92701
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Mandatory Pre Proposal Meeting will be held
Date: Wednesday March 2, 2011
Location: City Hall, 2"d Floor Conference Room
PROPOSALS ARE ®UE: March 31, 2011, 4:00 PM Pacific Time
Any requests for clarification or other questions regarding this RFP shallbe sent via email to Gabriela
P. Lomeli, Redevelopment Project Manager I, at glomeli@santa-ana.org no later than 4:00 p.m. on
March 16. 2011. No other City/Agency staff should be contacted with questions concerning this RFP.
VI. CRITERIA FOR SELECTION
A committee will review and evaluate all complete Proposals received by'the,closing date in
accordance with the criteria and procedures identified;in this RFP, The Consultantsel~ption will be
based on the quality of the response, including thoroughness and applicability to the requirements of
this RFP. The Agency may, at its option, request additional information; clarification of information, or
interviews with Consultants before final selections are made. ;"
Proposals will be evaluated on the basis of the response to alC;tequirements in this RFP. The
following criteria shall be used in the evaluation-of Consultants.% No inference is to be drawn
concerning relative importance of criteria based on fhe'order presented:;`
• Scope of Ex
development,
resources, ex
Community
community gn
Organization
® Model Blocks
~,ultant's previous~~experiehce~~n real estate transactions, design
nagement, an<i~``community="o`utreach, and ability to bring together
ability to assure timely completion of projects. (30%)
fence: Consultant's experience in working with businesses and
vices: .:The degree to which the Consultant can provide full
.e. planriing, architectural, construction management, community
Following fhe initial evaluation process;' Consultants may be required to participate in an on-site
interview as"it,relates to requested services. Respondents shall not be allowed to alter or amend their
Proposal throughthe use of the interview process.
Proposals deemed to meet all minimum RFP requirements will be scored based on established
criteria, which have been weighted and will be assigned points that measure the responsiveness to
each identified criterion, The total number of points earned will be tallied for each proposal, and the
proposals will be rank ordered, based on the Consultant's submitted written materials. Preference
may be given to qualified Santa Ana firms.
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VII. TERMS AND CONDITIONS
This solicitation does not commit the Agency to award a contract, to pay any costs incurred with
preparation of the proposal, or to procure or contract for services or supplies. The Agency reserves
the right to accept or reject any or all submittals received in response to this request, to negotiate with
a qualified source, or cancel in whole or part this process in its sole and absolute discretion.
Subsequent to negotiations, prospective Consultants may be required to;~ubmit revisions to their
submittal
The Agency reserves the right to postpone selection for its own convenience, to withdraw this
Request for Proposal at any time, and to reject any and all submittals, without indicating any reasons
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for such rejection. As a function of this Request for Proposal,prooess, the Agency reserves the right
to remedy any technical errors in the response to this RegUesffor Proposal and modify the published
requested services. The Agency reserves the right to request that specific personnel with specific
expertise be added to the project team, if the Agency.determines that specific ezpertise'is lacking.
Proposals and other information will not be returned:
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VIII. AFFIRMATIVE ACTION PROGRAM
The City is an affirmative action/equal opportunity employer. Qualified firms, including businesses
owned by women, minorities and disabled~-=persdns, are encouragedto,'submit bids or proposals.
Contractors shall agree to comply with the City's ordinances and regulations regarding Affirmative
Action and Equal Employment Opportunity. '`
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IX. PROPOSAL REJECTION ;,
The Agency reserves the_,right to ;reject any or all ,proposals submitted and is not liable for pre-
contractual expenses.
Pre-contractual.expenses are defined as eXpenses~incurred by the offeror in: (a) preparing the
proposal in respori`se to~this RFP; (b) submittingthat proposal to the Agency; (c) negotiating with the
Agency iri any manner relafed to this proposal; or (d) any other expenses incurred by offer on or prior
to date of :award, if any, of the,contracf. Offeror shall not include any such expenses as part of the bid
in respohse<to this RFP.
X. ACCEPTANCE OF
Subsequent to they-selection' `of the awarded consulting firm, the contents of the proposal shall
become a contractual pbligaton if a contract ensues. Failure of a consultant to accept this obligation
will result in the cancellation of the contract award.
XI. CERTIFICATE OF INSURANCE
Proof of insurance is not required to be submitted with your proposal but will be required prior to the
Agency's award of the contract. The Agency requires liability insurance, workers' compensation,
professional liability and automobile insurance.
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Attachment 1
0
A RTH R ®L 1 > `
_~~
(,ter 'q A~ SOUTH MAIN
=~ ~ T~ ~~ REDEVELOPMENT PROJECT AREA
Community Redevelopment Agency
~~~:`~ City of Santa Ana, California
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