HomeMy WebLinkAboutSANTA ANA PUBLIC LIBRARY (3) - 2011 City of Santa Ana
,-.,.Pyj Clerk of the Council
AGREEMENT TERMINATION FORM
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Revised 04-12-10
A-2011-166-01
s FIRST AMENDMENT TO MEMORANDUM OF UNDERSTANDING
UNDER THE WORKFORCE INVESTMENT ACT
r1j' THIS FIRST AMENDMENT, made and entered into this 14`x' day of September, 2011, by and between the City
J of Santa Ana, a charter city and municipal corporation duly organized and existing under the Constitution and laws
of the State of California ("City") and the Parks, Recreation and Community Services Agency ("Contractor").
U
RECITALS
4
A. The City and Contractor entered into that certain Memorandum of Understanding Under the Workforce
Investment Act dated July 1, 2011 (Agreement #A-2011-166), hereinafter referred to as "said Agreement".
B. The parties hereto now desire to amend said Agreement by making certain Budget Modifications, with the
approval of the Executive Director, as permitted by said Agreement. Relevant exhibits affected by these changes
will also be amended.
WHEREFORE, in consideration of the mutual and respective covenants and promises hereinafter contained and
made, and subject to all of the terms and conditions of said Agreement as hereby amended, the parties hereto do
hereby agree as follows:
1. The exhibits to said Agreement are modified as set forth in the memo dated September 14, 2011,
attached hereto incorporated herein as modifications to Exhibit A (Proposal Narrative), B (Performance Standards)
and G (Budget). The overall Compensation and Contractor's Obligations under said Agreement shall remain
unchanged.
2. Except as hereinabove modified, the terms and conditions of said Agreement remain unchanged and in
full force and effect.
IN WITNESS WHEREOF, the parties hereto have executed this First Amendment to said Agreement the date
and year first above written.
CITY OF SANTA ANA
Community Development Agency
ATTEST
By: a-e-do
Nancy T. Edwar
Interim Executi Director, CDA
APPROVED AS TO FORM:
Joseph Straka
Interim City Attorney
Lisa E. Storck
Assistant City Attorney
MARIA D. HUIZAR
CLERK OF THE COUNCIL
"CONTRACTOR"
Parks, Recreation and Community Services
Agency
BY: z6v??
Gerardo Mouet
Executive Director
N4AYOR
NJ iguel A. Pulido
YIAYOR PRO IF.N1
Claudia C. Alvarez
COUNCILIMENIMERS
Carlos Bustamente
David Benavides
N-lichele Martinez
Vincent Sarmiento
Sal Tinzjero
Ctrft&t'*_ 2 011-1 Lap
Date: 9/14/2011
CITY OF SANTA ANA
LIBRARY
26 CIVIC CENTER PLAZA, M-75
SANTA ANA, CA 92701
To: Youth Council c/o Julie Castro Cardenas
0 FY N/lANAGER
Paul Walters
C FAK OF 1_11F COUNCIL.
N9aria I luizar
RE: Budget Modification: Santa Ana Public Library "Seeds to Trees: Digital Media Academy"
Several budget modifications to the WIA'grant funds have had to be made to the original budget
submitted as part of the Santa Ana Public Library's proposal to be a Youth Programs Operator for
the WIA youth program. The WIA grant fund amount remains the same at $150,000.
1. Personnel: Lead Case Worker
- Due to an unanticipated 6 week delay in the hiring process, a total of $7,933 has been deducted from the
original amount of WIA fiends projected for the salary of the lead case worker position.
-Although there was a delay in hiring lead case worker to full-time position, candidate began working on
the project immediately upon approval of contract by City Council, in the first week of July, 2011. Lead
case worker, however, worked only part-time (20 hours) as a Laura Bush grant funded clerk primarily
focusing on recruitment of potential WIA candidates and undergoing WIA training. Consequently, an
additional $2081 (in-kind funds) reflecting her salary were included in the budget.
2. Indirect Costs:
- There was an initial miscalculation for the indirect costs that was based on an inaccurate percentage
(10%) amount of the total cost of the WIA grant funds. Consequently when the correct percentage was
calculated (5.36%), and applied only to the FT salary, there was a deduction of $6,412 from the original
amount of WIA funds projected for the indirect costs
3. Participant Wages:
- Due to the total of in savings of \\1,A lbrought about by the delay in the hiring process and
the miscalculation of the indirect costs, we are now able to provide an additional component to the
participants program in the form of a 9 week work experience program (WEX). Additional funding also
helped in increasing the participants' work hours from 5 hours a week in the original grant to 8 hours per
week. After participants complete the WEX they will be hired on as library pages with the Laura Bush
grant program.
- There also has been an increase in the in-kind contribution to the participant work hours as well, in that
we have now been able to secure funds to provide additional work hours for participants who are
currently general fund supported library pages. In total there has been an increase of $6,475 in-kind funds
to the participants' wages.
4. Other - Vocational Training in Digital Media Technology
- There was an increase of $16,013 in the cost for the vocational training component. This increase is
funded as an in-kind contribution from the State's Public Library Funds program.
Sincerely,
Gerardo Mouet
Director Parks and Re ation Services
Attachment A
Proposer Application
Agency Legal Name Santa Ana Public Library
Agency DBA (if applicable)
Program Name Seeds to Trees Digital Media Technology Academy
Agency Address 26 Civic Center Plaza, M-75, Santa Ana, Ca 92702
Contact Person Cheryl A. Eberly Title Senior Librarian
Telephone # 714-647-5288 FAX # 714-647-6913_ E-Mail ceberly@santa-ana.ore
Federal I.D. Number 95-6000785
Agency Status
Public Non-Profit Corporation Private Non-Profit Other
Private for Profit Government X Years in Operation 100 +
Primary Funding Sources
Santa Ana Laura Bush Time Warner
Funding Source WIA CDBG
General Fund Grant Franchise
Amount $150,000.00 $162,184.48 $22,376.00 $75,310.00 $45,955.00
Hours of Operation and Days
Days Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Hours 10 am-9 pm 10 am-9pm 10 am-9pm 10 am-9pm 10 am-6pm 10 am-6pm Closed
My organization will offer the following WIA elements for youth:
Tutoring, study skills, training, and instruction, leading to completion of secondary school,
including dropout prevention strategies X
Alternative secondary school services, as appropriate
Summer employment opportunities that are directly linked to academic and occupational learning x
Paid and unpaid work experience, including internships and job shadowing X
Occupational skill training, as appropriate, or paid OJT X
Leadership development opportunities, which may include community service and peer centered
activities encouraging responsibilities and other positive social behaviors during non-school hours X
Supportive Services X
Adult Mentoring for the period of participation and a subsequent period, not less than 12 months X
Follow-up services for minimum of 12 months after the completion of participation X
Comprehensive guidance and counseling, may include drug/alcohol abuse counseling
Target Population
Older Youth 20 Younger Youth Out-of-School 8 In-School 12
Number of youth to be served 2011/2012 20
Total WIA Funds Requested $ $150,000.00
In compliance with the RFP noted above, and subject to the conditions thereof, the undersigned offers
to furnish the services stipulated and certifies he has read, understands, and agrees to all terms,
conditions, and requirements of thaT ' authorized to contract on behalf of the agency named
above.
Signature: itle: A Pc Ic c1 r "Ot; ate:
Exhibit A
REQUESTS FOR PROPOSALS (RFP)
FOR
YOUTH PROGRAM OPERATORS
PROGRAM YEAR 2011/2012
SEEDS TO TREES:
DIGITAL MEDIA TECHNOLOGY ACADEMY
SANTA ANA PUBLIC LIBRARY
In Partnership With
RANCHO SANTIAGO COMMUNITY COLLEGE DISTRICT
Gvhihit 0
Executive Summary
The "Seeds to Trees Digital Media Technology Academy" program developed by the Santa Ana Public Library in
partnership with the Rancho Santiago Community College District's(RSCCD) Corporate Training Institute (CTI) and Digital
Media Center (DMI) will provide training and work experience in various fields of digital media technology for 20 youth
ages 16-21 (Please refer to Attachment I for an MOU of the partnership). Of these 20 WIA eligible student interns, 8
youth (40%) will be "Out-Of-School Youth" (ages 16-21) and 12 youth (60%) will be "in-School Youth" (ages 16-21). 2
youth (10%) will be either probation youth, youth in foster care, emancipated youth, or youth with disabilites.
The Santa Ana Public Library currently has extensive programming for teens and young adults. Most pertinent to the
workforce development goal of this grant is the Seeds to Trees Academy, which utilizes the library's Circle of Mentoring
model and funds from the an IMLS Laura Bush 21St Century Librarian grant to provide a tiered program of instruction and
employment for youth with the aim of introducing them to and training them in skills essential to the library profession.
The library also conducts a program for teens that provides training in video production and an opportunity to produce
video content for the city's CTV-3 channel.
The program will provide participants with WIA Elements 4 through 10. The program will offer students occupational
skill training in digital media technology through the Rancho Santiago Community College and its Corporate Training
Institute (CTI) Program (4), as well as work experience producing videos for the city's CTV-3 channel and design/content
for various agency and affiliate web sites (5). During their work experience, the teens will operate in teams, where the
need for teamwork will help them to develop an understanding of the importance of responsible behavior and an
opportunity to display leadership (6). During the entire learning and working period, youth will be monitored and
supported by adults and responsible young adults from the library and the College District (8), and provided with the
educational materials and equipment required to successfully complete the program (7). A licensed Masters in Social
Work intern (MSW) skilled in a variety of fields, including addiction and family counseling, will be available to students as
needed (10).
It is planned for all 20 interns to obtain a certificate in Digital Video Preproduction from the RCSSD Digital Media Center
by the end of the 18th week of their training and education program. Fourteen (70%) of the most promising students will
then graduate to a more intensive apprenticeship program of training that will result in an advanced certificate, and will
be eligible to participate in the paid work experience element of the program at the Santa Ana Public Library. During the
entire program, classes in basic academic skills will be conducted by program staff for students with educational
deficiencies. These program elements will insure that students graduate from the program satisfying WIA performance
goals, and better prepared for an effective working life. Of the 20 youth the program will enroll, it is anticipated that 13
youth (65%) will enter post-secondary education and/or employment, 12 youth (61%) will attain RSCCD accredited
certifications in Digital Media Technology, and 8 (40%) of youth will attain an increase in the literacy/numeracy
proficiency rates.
The program aims to provide participants services in the following areas: Work Experience, Vocational Training and
Certification in Digital Media Technology, educational support, civic engagement and leadership development,
entrepreneurship training, life skills development, college skills development, Job search training, mentorship, follow-up
services. Classes will be conducted by qualified teaching staff from Rancho Santiago Community College, and will be
supplemented by workshops in academic and life skills development conducted by library and project staff. Work
experience will occur as appropriate: in the library, in the digital Media Center, and in the field, as interns complete
projects that explore and document the needs of their community. The amount requested to provide these services is
$150,000.00
Program Description
The "Seeds to Trees Digital Media Technology Academy" program developed by the Santa Ana Public Library in
partnership with the Rancho Santiago Community College District's (RSCCD) Corporate Training Institute (CTI) program is
a free comprehensive apprenticeship program comprised of paid training and work-experience student internships for
20 youth ages 16-21 leading to certifications in the fields of digital media technology. Of these 20 WIA eligible student
FYhihit A
interns, 8 youth (40%) will be "Out-Of-School Youth" (ages 16-21) and 12 youth (80%) will be "in-School Youth" (ages
16-21).
This program will promote the Santa Ana Youth Council's (SAYC) vision for Santa Ana Youth by creatively
addressing each one of the major target areas in the SAYC's vision. Having identified the need for community savvy
digital content producers, the Santa Ana Public Library and RSCCD will provide an opportunity for youth participants to
learn valuable job skills while contributing to their community's knowledge of youth related issues. While the program
has a certain amount of structured content creation, the students themselves will be given a large amount of room in
which to voice their own unique perspective on the issues facing Santa Ana youth. By tapping into this creative
partnership between the SAPL and the RSCCD, both institutions will increase their capacity to serve youth patrons.
Advances in information technology have inundated the lives of millions with a vast amount of media. User
generated content has fast become a source of news, entertainment, and artistic expression for an entire generation of
web savvy individuals. As e-commerce continues to grow at faster rates than the rest of the economy, the ability to
express one's insights with multimedia presentations has become an increasingly marketable skill. Those individuals with
the proper training and knowledge of digital creation tools will be in a prime position to excel in a 21St century economy.
Many of our local youth are already naturally web savvy and are open to the idea that they could one day follow a
career in digital content creation. In this way, the digital media academy taps into a youth's desire for self expression
and teaches valuable work skills in the process.
The program aims to provide participants services in the following areas: Work Experience, Vocational Training
and Certification in Digital Media Technology, educational support, civic engagement and leadership development,
entrepreneurship training, life skills development, college skills development, Job search training, mentorship, follow-up
services.
Work Experience (Santa Ana Public Library): Upon WIA eligibility determination and acceptance into the
"Seeds to Trees Digital Media Technology Academy", all 20 youth participants will be hired as work experience
employees (WEX) for a period of 9 weeks. Participants will work 8 hours a week, and of that 4 hours will be in-class
training and the other 4 hours will be on-the job work experience as production crews responsible for creating content
and programming that will be broadcasted on Santa Ana's library run CTV3 station and website. After the initial 9 week
WEX experience, all 20 participants will be hired on as paid library page student interns with the Laura Bush grant
program and will be put the payroll of the Parks and Recreation Department of which the Santa Ana Public Library is a
division. Participants will work 9 hours a week, and of that 4 hours will be in-class training and the other 5 hours will be
on-the job work experience as production crews. They will focus primarily of producing health and fitness related
programming and pre-production research and development on other programming topics such as "Green Living",
history and news. The work-experience occurs concurrently with the class-room training in a project-based learning
approach, because it gives interns an opportunity to immediately put their in class skills to work in a very cogent
manner. This portion of the work experience will run for approximately 20 weeks and will culminate in successful
interns receiving a Digital Media Technology Pre-Production and Digital Media Technician certificate. Upon completion
of their Digital Media Technology certification requirements, 14 student interns will be given the opportunity to
continue in the development of their work-experience in the form of employment in 10 hours per week Digital Media
Technology Apprenticeships. As apprentices they will continue to develop their production skills and will work on
developing and producing additional television programming on green living, nature, history, current events, literacy,
music, arts and sciences, along with further developing and producing additional health and fitness programs. (Please
refer to attachment #5 for projected program topics and shows). The apprenticeship will be a 12 week program and
upon successful completion of designated program project goals, which will be outlined in the program flow section of
this narrative, participants will receive a Digital Media Technology Apprentice certificate from RSCCD Corporate Training
Institute. As part of their paid work experience, all participants will blog weekly about their internship experiences,
progress and will upload their digital media creations in a "Seeds to Trees Digital Media Technology Academy" website.
Interns will also upload their videos on a "Seeds to Trees" YouTube channel as well as join a "Seeds to Trees Digital
Media Technology Academy" Facebook site.
Vocational Training and Certification in Digital Media Technology (RSCCD-CTI/DMC): Student interns will
receive introductory and intermediate level training in the following areas: 1.) Video Production, 2.) Graphic Design, 3.)
Digital Music Production, 4.) Web Design, 5.) Script-writing and 6.) Marketing. (Please refer to attachment #16 for a
curriculum syllabus) Interns will attend these digital media technology classes for 4 hours a week for 18 weeks. The
Successful completion of this portion of the in-class training and concurrent on-the-job training will result in RSCCD-CTI
awarding interns certificates in Digital Media Technology Pre-Production. Student interns then will be able to specialize
and receive additional training in either Web Design, Video Production, or Digital Music Video Production. Interns will
attend these specialty training sessions for 4 hours a week for 9 weeks. The successful completion of this portion of the
in-class and on-the job training will culminate in RSCCD-CTI awarding interns certificates in their respective Digital Media
Technology specialties Student interns who continue on to work as apprentices, will receive instruction in marketing,
will have to attend a 2 hour a week, 2 month long intensive marketing course towards the end of their apprenticeship in
order to receive their Digital Media Technology Apprentice certification from RSCCD Corporate Training Institute.
During the course of their coursework all interns will also develop a personalized Digital Media Portfolio that they can
utilize when applying to jobs, colleges, and in advertizing their skills if they choose to pursue a freelancing career.
Educational Support (Santa Ana Public Library): The Santa Ana Public Library currently runs an after-school
tutoring program in its Central Library and Newhope Learning Centers as well as in its Central library and Jerome
TeenSpace programs. All student interns will have access to these tutoring services. Prior to acceptance into the
program, all WIA enrolled youth will take a TABE test to assess their levels of basic skills. All enrolled youth who are
basic skills deficient will be assigned a TeenSpace Sr. Tutor mentor who schedule time to tutor them on a daily or
weekly one-on-one basis to help increase their basic skill level to the 9th grade level. Students who are not basic skills
deficient will also have access to one-on-one hands on tutoring, primarily in English (as this is what is most needed in the
production field) with the goal of increasing the grade levels of their English abilities. Tutoring help will be provided to
in-school youth who are in 12th grade to complete their high school diploma. Out of school youth who do not possess a
high school diploma must enroll in the library GED completion program. Currently the library is in the process of piloting
a "Teen Parent GED Completion Program", and allowances will be made for participants who are not teen parents to
also join the program, in order to receive additional assistance in order to complete their GED. Sr. Tutors mentors will
utilize TeenSpace math and English computer software applications as a creative strategy to assist all their students
increase their literacy and numeracy gains.
Civic Engagement and Leadership Development (Santa Ana Public Library): All student interns will spend a
portion of their on-the job work time assisting TeenSpace staff in one of our "Buddy" programs. As part of the "Buddy "
program, student interns will be given the opportunity to learn to mentor and serve as role models to younger children
(4-11) in a variety of our ongoing "Buddy" programs like "Reading Buddy", "Math Buddy", "Art Buddy", "Sports Buddy",
"Healthy Buddy", "Garden Buddy", "Acting Buddy" and "Science Buddy (currently in development phase)". All interns
will also have the opportunity to join the Teen Library Club volunteer program, and participate in the many community
and library volunteer service projects the club participates in like Santiago Creek Clean-ups, OC Marathon Clean-ups,
Heritage House Gala Fundraisers, Autism Walk, Library Halloween Haunted House, Santa's Corner, and Library Book
Sales. Interns will also have the opportunity to develop their leadership skills at a Teen Library Club Youth Leadership
Institute program that will be held in January 2012. The Youth Leadership Institute will be a one-week event culminating
in weekend over-night stay at the library. Annual Library sleepovers have been a tradition as part of the library teen club
program since 2005, with an average of 40 teens attending. They will further fine tune their leadership skills when they
attend TeenSpace "Public Speaking" workshops
Entrepreneurship: All student interns will receive instruction in the basics of marketing strategies during the
course of the in-class training. Participants in the Digital Media Apprenticeship Program will be enrolled in an advance
marketing course, in order to learn how to promote themselves and gain important skills to build their own digital media
freelancing work career. Interns will also be taken on a fieldtrip to a Public Relations firm as part of their marketing
coursework. In addition to this, all student interns will attend several workshops put on by the RSCCD Youth
Entrepreneurship Program (YEP) at the Santa Ana Public Library as part of their on-the job work experience. Upon
exiting the program all participants will be able to enroll in the YEP program to further gain training and development in
building their own digital media freelancing business. (Please refer to attachment #13)
Mentorship: Mentorship has always been a cornerstone of the Santa Ana Public Library's Teen (12-18) and
Young Adult (18-24) programming, and thus it will be a cornerstone of the "Seeds to Trees Academy" program as well.
All program participants will be assigned a Tutor Mentor, who they will meet with individually on a weekly basis for 30
minutes as part of their on-the job training. They will discuss the progress of their vocational and on-the job training as
EXHIBIT A
well as any additional educational tutoring and support service needs that they may have. Tutor Mentors, will provide
the necessary resources to meet their mentees needs (Please see attachment #4) for a list of resources). Tutor Mentors
will also schedule their mentees tutoring time at this meeting. In addition to mentoring from their assigned Tutor
Mentors, interns will also receive mentorship on their particular production projects from project mentors. These
Project Mentors will be responsible for helping interns develop and produce content for programming on specific topics.
(Please See Attachment #18 for a list of tutor mentors and project mentors). They will also receive mentoring from the
Lead Case Manager who will meet with them on a bi-monthly basis to track their progress, and needs. Interns will also
receive additional mentoring from their in class vocational training instructors.
Life Skills: During the course of their on-the-job work, all interns will be assigned to attend several life skills
development workshops, in areas of financial management, healthy living, green living, and independent living domestic
skills like cooking, gardening and sewing basics. All these are programs that are a general part of the TeenSpace
programming.
College Skills: Interns will attend workshops on college searches, college applications, scholarships and financial
aid, as part of their on-the-job training. Interns will also be taken on fieldtrips to local colleges, like Santa Ana College,
Cal State Fullerton, Chapman University and the Art Institute in Santa Ana.
Career Skills and Job Search Training: Interns will attend career skills workshops on resume and cover letter
creation, interviewing techniques and "Dressing for Success" as part of their on-the -job training. Interns will also
attend workshops on job searches, submit applications, and post their resume's on careeerbuilder.com, when they
heading towards the completion of their program.
Follow-up Services: Program staff will maintain monthly contact with the graduates for 12 months after
graduates exit the program. Staff will provide 12 months of follow-up, education and job-retention support to graduate,
as well as ongoing coaching and mentoring when necessary. Transition assistance into Santa Ana and Orange Coast
College will also be provided, to youth who decide to pursue higher education.
Support Services: Interns will be provided with transportation between training sites in library vans driven by
qualified drivers, and will be provided with similar transportation between work sites during the work experience phase
of the program. Four times per month, a trained Masters in Social Work intern will be present in the library to talk with
interns about personal and learning issues. In addition to counseling interns, she will assist staff in referring interns and
their families to needed social service providers.
There is an anticipated rate of 8-24% in jobs that require web and video production skills and media savvy public
relations skills, hence this is a high growth field, and interns will be encouraged to further their education to take
advantage of this market need. As the youth complete this program they will be taught industry techniques that
freelancers use to procure work in a highly competitive environment. Each one of the students that completes the
program will have established a digital portfolio containing samples of the media that they created during the duration
of the internship. Ultimately, positive career prospects will help to provide these students with the ability to continue
down the path of self sufficiency.
Priority of Services
Targeted Youth Groups:
The "Seeds to Trees" program plans to recruit at least 2 youth (10%) from either probation, youth in foster care,
emancipated youth, or youth with disabilities.
Probation Youth:
The "Seeds to Trees Academy" program plans to recruit youth who are on probation through our partnership with the
Orange County Probation Department. We have had tremendous success with probation youth community service
volunteers. Forty to fifty probation youth volunteer at the library annually, and ten to fifteen of those remain as
volunteers after their service hours are completed. We are currently piloting a program specifically aimed at probation
youth that includes workshops on adolescent behavior and attitudes and how they resonate in a student's life, as well as
classes in needed academic subjects.
EXHIBIT A
Foster Youth:
The library has a long and successful association with CASA (Court Appointed Social Advocates) which serves foster
youth in Orange County, and they have agreed to refer foster youth for participation in the program. Further, the
Project Director has been attending meetings of the Foster Youth Breakthrough Collaborative since 2009. Since several
project employees are former emancipated foster youth, we will have staff on hand uniquely qualified to assist foster
youth interns.
Youth with Disabilities: Youth with physical disabilities will be welcome in the program, as will youth with mild learning
disorders. Youth with severe cognitive disabilities will find the educational components of the program too demanding.
With space in the program limited, it is necessary to offer the training only to those who can benefit from it.
Targeted Proiects:
Green- Collar Careers: One of the television programming projects that "Seeds to Trees" student interns will
produce will focus on sustainable green living. Tentatively titled "It's a Green Life" this project is currently in its pre-
production research and development phase. Student interns will get the opportunity to further research topics on
"green living" that they will then compile and put together in monthly mini-documentary segments. These segments
will focus on informing the public on various aspects of living a "green conscious" life, including informing them on the
technologies that are available to them to assist them in this pursuit, like solar paneling installation. While not
technically a hands-on green collar career pathway, this type of programming focuses on the importance of "green"
journalism that seeks to informs and instruct the public on "green technology" and hence make them more aware,
promote a sustainability awareness and seek our "green collar" services for their businesses and homes. It works as a
promotion tool for green collar career services.
STEM and Health: The whole crux of the "Seeds to Trees" Digital Media Technology Academy is a focus on
media technology and therefore is very STEM (science, technology, engineering, and mathematics) career conscious. In
addition to this focus on digital technology, many of the topics that student interns will be producing television
programming on is related to science, technology and engineering and while not directly related to math will instill an
appreciation for math in the viewer. Some programming topics that student interns will research, develop and produce
programming for are: "Do It Yourself Arts and Science Projects", "Focus on Nature" and "Citizen Scientists".
In addition to developing and producing television programs focusing on "green living" and science, student
interns and apprentices will also produce shows focusing on healthy living topics. Participants in the TeenSpace Youth
Health Ambassador Volunteer program are currently working on an LSTA grant funded project titled "Small Steps
Towards Healthy Living" in which they develop health topic related programming to be broadcasted on CTV3. Among
some of their programs currently in development, is a cooking show called "TeenSpace Cooks", a Fitness Buddy workout
and nutrition show, and "Small Steps towards Healthy Living" series of mini-documentaries, informing viewers on small
steps that they can take towards healthy living. "Seeds to Trees Student Interns" will continue producing content for
these already established health topic programs. Please refer to attachment #5 for a list of our in-progress and
projected television programs.
Work Experience: The entire format of the "Seeds to Trees" academy program is one that focuses on work
experience. First, youth are hired as Work Experience employees (WEX) and then they are promoted and hired on as
Library Page interns and pays them an hourly wage to receive a complete in-class and on-the-job training work
experience that they can use to propel them into higher education, employment and/or self-employment as a freelance
entrepreneur.
Program Design ( Flow)
The "Seeds to "Trees" Digital Media Academy will progress according to the following phases with respective
vocational training, and on-job training components provided at each phase: Ground-work level - Intake and Seed
Planting, Level 1-Seed to Sprout Growth Phase, Level 2 -Sprout to Sapling Growth Phase, Level 3 -Sapling to Young
EXHIBIT A
Tree Growth Phase, Level 4- Young Tree's Apprenticeship Phase and Level 5 - Young Trees Transplanted Phase (follow-
up and retentions services)
Ground Work Level- Intake and Seed Planting: This portion of the program will occur at the start of the grant cycle
7/1/2011. Prior to the start of the program, the library TeenSpace staff will promote the upcoming "Seeds To Trees"
program during its Summer Volunteer Institute program which annually recruits over 120 summer volunteers, many of
which are WIA eligible and it's Probation Youth Community Service program which has an average annual participation
of 40- 50 youth on probation. In addition to recruiting from its pool of WIA eligible summer volunteers, staff will also
make presentations at Orange County FYO (Foster Youth Outcomes) meetings, CASA (Court Appointed Social Advocates)
meetings and at local Santa Ana High Schools, to recruit candidates for this program. We will begin accepting notices of
interest into the "Seeds To Trees" Digital Media Academy in May and will begin distributing and accepting applications
including gathering all documents required by the Service Navigator to determine youth WIA eligibility. Once youth
eligibility is confirmed, youth will be hired as Work Experience employees (WEX). It is anticipated that all this will occur
in the month of September, 2011. Ground work phase will culminate in a "Seed Planting" Orientation, where all Student
Interns and their parents/guardians (under 18 required parental attendance) will be given an overview of the entire
program. The ambitious goal at this point to have already recruited and enrolled at least 15 (75%) of total 20 youth
participants planned in the program. During this phase, all student interns will also take a TABE assessment test to
determine their basic skill level.
Level 1- Seed Phase (WEX)-4 Weeks X 8hrs/wk (4 hrs training: 4 hrs work exp)
Anticipated Start Date / Duration and Recruitment Goal: 9/23/2011-10/29/2011 (16 Student Interns (80%)
In-Class Vocational Training: Four weeks of introductory course material for 20 students, providing 10 two-hour
sessions conducted biweekly, covering the following six subjects: Video Production, Script-writing, Web Design, Graphic
Design, Digital Music Production and Marketing. Sessions will include both in-class work and field trips. Classes will take
place twice a week and last two hours each. On- The- Job Work Experience : During the first five weeks, participants will
work with different project mentors on a rotating basis, and will learn about the various topics that they will need to
assist in producing television and web content for. Also at this time they will be focusing particular on assisting project
mentors working with the Youth Health Ambassador volunteer program who have already been producing Health
related CTV3 programming, like "Small Steps/Pasos Pequenos" Towards Healthy Living" mini-documentaries, TeenSpace
Cooks cooking show, Fitness Buddy workout and nutrition program. Student interns will also be assigned to assist in the
various "Buddy" mentoring programs, such as Reading Buddy, Math Buddy, Art Buddy, Fitness Buddy, Healthy Buddy,
Science and Garden Buddy. Interns will work a rotating schedule so that they will be able to have experience assisting in
all the "Buddy" programs. Students will also begin meeting with their assigned Tutor Mentor and begin meeting them in
a weekly 30 minute face to face sessions. Interns will also attend Teen Healthy Living workshop. Services Provided and
Interventions: Tutoring assistance, enrollment in library's GED completion program, transportation from the Santa Ana
Public Library to classes held at the Digital Media Center, Jerome TeenSpace or Santiago Canyon College site as well as
transportation to all the vocational training related fieldtrips. Tutor Mentors will also provide referral services as
needed to additional help if needed. Please refer to attachment #4 for a list of referral agencies. A licensed MSW intern
will be onsite at the library 4 times a month to provide counseling services to interns. Interns who are basic skills
deficient and/or having difficulty understanding coursework will be scheduled to receive intensive one-on-one tutoring
to help them become more proficient.
Level 2 - Sprout Phase (Part 1-WEX)- 5 Weeks X 8hrs/wk (4hrs training: 4hrs work exp)
- Sprout Phase (Part 2- Library Page Intern)- 9 Weeks X 9hrs/wk ( 4hrs training: 5hrs work exp)
Start Date and Duration and Recruitment Goal: 10/30/2011-1/28/2011 (20 Student Interns (100%)
In-Class Vocational Training: Four months of subject-specific classes conducted biweekly for two hours per class.
Classes will include Graphic Arts, Web Design, Script Writing, and Video Production. Each class will consist of 4 modules
of one-month each, with 15 students rotating through each class at one-month intervals. There will also be a four-
month Digital Music Production class provided for a selected group of 5 students not included in the four conventionally
structured courses. On- The- Job Work Experience: For the initial 5 weeks (Part 1) of this sprout phase, participants will
still be WEX employees, after the 5 weeks, participants will enter into Part 2 of the Sprout phase, and will be hired a
Laura Bush grant Library Page Intern's and placed on the Department of Parks and Recreation/Library Services Payroll.
At this point, will be assigned to specific project mentors in charge of specific topics (Please refer to attachment #18 for
EXHIBIT A
a list of project mentors and their respective project areas. They will focus on gathering research and pre-production
information to assist mentors in further developing topic programming. Information can be in the form of footage,
media resources and fact-checking various topics that they will need to assist in producing television and web content
for. They will continue to assist project mentors working with the Youth Health Ambassador volunteer program who
have already been producing Health related CTV3 programming they had previously assisted with. Student interns will
also be assigned to a specific "Buddy" mentoring program. Students will continue to meet with their assigned Tutor
Mentor in 30 minute face to face sessions. Interns will attend weeklong Teen Library Club Leadership Institute program
scheduled for a week in November. Teens will assigned to attend life skills workshops in Green Living and independent
living domestic skills like cooking, gardening and sewing basics. Services Provided and Interventions: Continued
tutoring, GED completion, transportation, referrals and access to weekly onsite licensed MSW intern. Interns who are
basic skills deficient and/or having difficulty understanding coursework will be scheduled to receive intensive one-on-
one tutoring to help them become more proficient. Certification Upon Completion: Digital Media Technology Pre-
Production Certificate
Level 3 - Sapling Phase (Library Page) -10 Weeks X 9hrs/wk (4hr training: 5hrs work exp)
Start Date and Duration and Recruitment Goal: 1/30/2012-4/7/2012 (Retention of 20 (100%) Students)
In-Class Vocational Training: Two months of Concentration Courses. Students will be provided with two-hour, biweekly
classes in either Web Design or Video Production. Five students will attend two-hour, biweekly classes in Digital Music
Video Production. Student will work on their on-the-job assigned production project assignments during these classes.
Students will assemble their Digital Media Portfolio. On- The- Job Work Experience: Interns will began working in
groups to produce programming in the areas that they had been assigned. Working in groups interns will produce a
total of two videos that will be broadcasted on CTV3, and also generate web content on assigned topic. Students will
continue to meet with their assigned Tutor Mentor in 30 minute face to face sessions. Interns will also begin attending
an 8-week long Entrepreneurship Training Seminar, presented by the Youth Entrepreneurship Program (YEP) at RSCCD.
Interns will be assigned to attend life skills workshops in Financial Management and independent living domestic skills
like cooking, gardening and sewing basics. Interns will be assigned to also attend workshops on developing their College
Skills and Career Skills and Job Search Skills. Services Provided and Interventions: same as previous phases. This will
mark the end of the program for 6 of the program participants. Certification upon Completion: Digital Media Technician
Certificate.
Level 4 - Young Tree Apprenticeship Phase -12 Weeks X 10hrs/wk (work and on the job classes marketing training). Top
performing student interns (with priority given to out-of-school youth will be selected to continue on with the program
and gain an additional certification. Start Date and Duration and Recruitment Goal: 4/8/2012-6/30/2012. 14 (70%)
Student interns will be promoted to apprentices. In-Class Vocational Training: Two months of two-hour, biweekly
classes in Marketing. During the last two months of the program, while the students are completing apprenticeships at
the library, they will attend two-months of marketing training in seven-student cohorts. On- The- Job Work Experience
Apprentices will work on pitching and producing their own projects based on the topic groups that they had been
assigned, will work in teams and produce a minimum of 3 shows per team in respective topic fields. Services Provided
and Interventions: same as previous phases in addition to hands-on job searching assistance, college application
assistance and digital media portfolio development. Certification upon Completion: Certified Digital Media Apprentice
(Digital Media Apprentice Certificate)
Level 5 - Young Trees Transplanted Phase (follow-up and retentions services). As mentioned in the previous section
describing the program, all youth will receive follow-up services in the form of monthly contact with the graduates for
12 months after graduates exit the program. Staff will provide 12 months of follow-up, education and job-retention
support to graduate, as well as ongoing coaching and mentoring when necessary. Transition assistance into Santa Ana
and Orange Coast College will also be provided, to youth who decide to pursue higher education. Project participants
who are more entrepreneurial in spirit will also be referred to continue on with the Youth Entrepreneurship Program at
RSCCD. A majority of the graduation age (seniors) in school interns and out-of-school participants will be encouraged to
continue their education at the community college or college level upon completion of all their high school graduation
or GED requirements.
Caring mentors and teachers cannot solve all of a student's future employment problems. Through this "Seeds
to Trees Digital Media Technology Academy" program, students will be encouraged to seek training in technologically
EXHIBIT A
sophisticated fields. Santa Ana Public Library is committed to providing the brightest possible future for our young
people. It is vital for them to have opportunities to develop skills that will provide them a path into growing industries.
An examination of the occupational outlook for California and the nation for the next decade suggests that technology
related skills can provide that path. The majority of industries in California are expected to grow only 3.8 percent over
the next two years. Yet, jobs in information, communications and technology will grow 7 percent over that time period,
according to an August study of California's job situation by BW Research and California Community Colleges Economic
and Workforce Development Centers of Excellence and the Mid-Pacific ICT Center. In the longer term, the Bureau of
Labor Statistics' latest Occupational Outlook (http://www.bls.gov/oco/ocos09O.htm ) suggests that video and web
design-related employment will grow between 8 and 24 percent in the next ten years (Please refer to attachment #20
for more detailed breakdown). And these projections cannot anticipate the growth of new professions that may
develop from these paths in the future.
Goals/Obiectives and Performance Levels
All the services provided by the "Seeds to Trees" Digital Media Technology program will serve to encourage
participants towards fulfillment of the WIA performance goals. Since the project provides interns with an insight to a
higher education training experience, we anticipate that out of the 20 students we will enroll in the program, that 13
(65%) will attain placement in post secondary education and/or employment. During the course of the program,
participants will be receiving several certifications reflecting varying degrees of Digital Media Technology expertise from
an accredited institution of higher learning (RSCCD). Due to this, it is anticipated that at minimum 12 (61%) youth will
receive certification upon completion of program levels. These youth will possess one, two or all of the following
certificates:
• Digital Media Technology Pre-Production Certificate
• Digital Media Technician Certificate
• Digital Media Technology Apprentice Certificate
In addition to these certificates, we anticipate that (61%) of our youth participants who did not possess a GED
certificate or high school diploma will also acquire a GED certificate or high school diploma upon completion of the
program in June 2012. Our program has a strong hands-on, one-on-one tutoring components, and this will surely
lead in an increase in literacy and numeracy proficiency among at least 8 (40%) of our youth participants.
We will monitor program activities and manage for performance via youth surveys, tutor mentor weekly
progress notes, and lead case manager bi-monthly youth meeting progress reports that will help us manage the
progress of our youth participants, and allow to adequately meet their tutoring needs and supportive service needs.
This will help us continuously track, and assist our youth in raising their basic skills proficiency.
Continuous improvement measurement requires baseline figures from which to gauge performance. The program will
begin with an objective evaluation of the interns' technical and academic skills and a survey of their own opinion of
those skills. The staff will repeat these measurements at the end of each major element of the program, and determine
changes required to address weaknesses on programming revealed by these measurements. This will enable staff to
quickly shore up or replace program elements that are not accomplishing their intended results.
Program managers from both RSCCD and the library have carefully considered the numbers and types of staff required
for each class and workshop, and to provide mentoring and support services for interns as they progress through the
program. The continuous improvement measurements will provide information that may suggest inadequate staffing in
some areas, as will regular meetings of staff and participants. The library is obligated to replace ineffective staff, and/or
provide additional staff as circumstances dictate, and has sufficient staffing to do so.
EXHIBIT A
Facilities:
• Educational activities will take place at four sites:
o The Rancho Santiago Community College Digital Media Center on Bristol Street in Santa Ana. The Center
consists of a business incubator for emerging digital media businesses; classrooms equipped with smart
technology and a production facilities that serve as the new home of the Santa Ana College (SAC)
TV/Video department and SAC-TV. The Center is open to students 8:00 am -11:00 pm Monday- Friday,
and some hours on Saturday.
o The Rancho Santiago Community College District Office Complex
o The Santa Ana Public Library Main Branch located at Civic Center and Ross in Santa Ana. The Main library
is open 10 am-9 pm Monday-Thursday, and 10 am - 6 pm Friday and Saturday. Computer labs and
classroom space available to students are located in the TeenSpace, the basement of the Main Library,
and the Mezzanine. All three areas are wired for data transmission using the City's public access
Internet.
o The Jerome Recreation Center, located at 716 Center Street in Santa Ana, has a computer lab for teens
that is wired for data transmission using the City's public access Internet.
• Youth employment will take place at the Santa Ana Public Library Main Branch and at the Jerome Recreation
Center. Both are within the city boundaries of Santa Ana. The TeenSpace at Jerome Recreation Center is open
3:00 pm - 8:00 pm Monday-Thursday and 3:00 pm -6:00 pm Friday. Both locations offer teens a designated,
specially designed space for them to relax, do homework and meet friends, and are ADA compliant.
EXHIBIT A
II. About Our Organization:
Qualifications and Experience: Santa Ana Public Library
The Santa Ana Public library (SAPL) is a division of the City of Santa Ana's Parks and Recreation
Department. The administration and management personnel of the department, including the Director's office,
accounting, and payroll functions, are housed in the Main Library building and available for participation in the
project. Administrative staff includes a Senior Management Analyst, a Management Analyst, and several part-
time clerks who are experienced in grant management and can provide skilled fiscal support. PRCSA's staff is
experienced in the management of grants and has learned to incorporate the payment of grant-funded interns
through participation in the library's federal IMLS grant. The library itself employs 10 full-time librarians, 7
full-time paraprofessionals and 7 full-time clerical personnel. We currently employ 70 part time clerks and
tutors in children's, teen and adult programs. Some of our part-timers are paid through the General Fund and
others through various grants.
The Library's allocation of City General Fund monies for 2010-11 was $2,880,720. Other sources of
revenue include a CDBG block grant of $250,000, which supports the Homework Help Centers. We have been
awarded an equivalent CDBG grant for 2011-12 for this purpose. In 2010, we were the recipient of a three-year
Laura Bush 21S' Century Librarian grant of $636,000, and were recently awarded a $28,000 LSTA grant from
the State Library to train teens to produce bilingual videos providing education for healthy living. We also have
been awarded a $5,000 LSTA grant to support job skills development workshops for limited English speaking
adults, and a $5,000 LSTA grant to train and utilize teens to collect oral histories from immigrants to Santa Ana.
In addition, the library receives about $100,000/year from the State Public Library Fund to purchase new print
and media materials. Collectively, grants will add approximately $600,000 to the library's budget in 2011-12.
Santa Ana was the only public library in the United States to receive a Laura Bush grant in this grant
cycle. The grant is to enable SAPL to prepare bilingual youth for careers in librarianship and to help other
libraries to learn to do the same. The grant award recognizes our ongoing success at attracting Latino and
Vietnamese-American teens to the library, nurturing them through high school and college, and retaining them
as library staff through graduate programs in Library and Information Science. Of the ten librarians currently
employed by the library, seven followed this path, including all three Principal Librarians. At present over
twenty teens and young adults are employed by the library through the Laura Bush grant, and many other young
library employees are involved in its skills enhancing activities. Six of our Laura Bush employees have recently
been accepted into the San Jose Masters Program in Library and Information Science. The long-neglected
concept of apprenticeship inherent in the Laura Bush Program has spread to other city entities: An urban
planner with the city has selected and employed one of our young people as an intern.
The program combines the veteran apprenticeship concept with cutting-edge technology. Laura Bush
employees are required to attend a Graphics Design course created and staffed by library staff, and to blog
weekly in the project's website about their experiences and what they have learned
(www.seedstotreesacademy.com). As part of their job experience, they rotate through all of the divisions of the
library, assisting librarians with graphic and web design projects, teaching computer skills, and creating and
filming content for the City's CTV-3 channel. This focus on technology is responsive to the mandate amongst
agencies serving teens to emphasize the development of STEM (Science, Technology, English and Math) skills.
Since its historic inception as a city general funded library in 1891, the Santa Ana Public Library has
had a long tradition of serving the informational and educational entertainment needs of youth in Santa Ana by
providing access to books, programs and the latest technology of the time. In recent years, the library has a
record of unusual success in attracting teens to its TeenSpace and supporting them through its many programs.
In January, 2007, Cheryl Eberly was appointed Young Adult Librarian. From that moment, the Young Adult
program began to grow in attendance and expand in scope. Ms. Eberly initiated her "Circle of Mentoring"
program, in which adult volunteers mentor teens in learning life, leisure and academic skills, and teens mentor
smaller children in the same.
In 2009, the Library opened its TeenSpace, providing a home for the young adult service's many
programs. The TeenSpace is advised by the Teen library Club, who helped design the space and have an active
voice in the development of programs and activities. The Teen Library Club consists of 20-30 students per
EXHIBIT A
school year. As a group, they have contributed many thousands of hours of community service to the library,
100 per cent have graduated from high school and 90 per cent have gone on to higher education. These are
teens that do not represent the top 10-20 percent of their high school class. They are not involved in student
government or school activities. They are the quiet at-risk youth whom no one notices. But at our TeenSpace,
they are noticed, nurtured and appreciated.
Since that time, the library has maintained a high number of ongoing programs for teens, including a
very intensive Summer Volunteer Institute that encourages teens to find self worth and civic engagement
though giving back to their community. Last summer 190 teens donated 5,746 hours of their time to supporting
programs for library patrons of all ages, mentoring over 200 children in our "Buddy" programs, helping limited
English speaking adults (often parents of the teens) to learn English and improve job skills, volunteering at
community events, and assisting in the design and realization of a satellite Teen Center in the Jerome
Recreation Center. In addition, during the same period, the library offered five major field trips for over 100
teens, as well as resume, college search and photography workshops and a Kindle Reading Club for teens. All
together, the library conducted 86 programs for teens during the summer at three sites. (Please refer to
attachment 48 for a list of all 2010 Summer Volunteer Institute Programs).
At present, the teens continue to volunteer through the school year in math, reading, fitness and art
"Buddy" programs aimed at young children. There are daily activities for teens at both library branches and the
Jerome Recreation Center, including a cooking and baking club, a crafts and knitting club, an aquaponic
gardening club, teen club meetings, the scholarship and fitness clubs, video production and graphic arts
workshops and tutoring in math and reading. Half of our part time staff are involved exclusively in assisting
with these projects, and are experienced and committed to the growth and development of the young people
they work with. (Please refer to attachment #7 for a list of current teen and volunteer programs)
Most of the activities for teens are supported through the Laura Bush and other grants that have enabled
us to hire many teens and young adults as tutors to teach and mentor teens in all of these programs. In 2009-10,
the library was awarded approximately $130,000 in grants from the International City/County Management
Association (ICMA) and the state Library Services and Technology Act (LSTA) that supported the explosion of
activities and jobs for teens that developed at that time. We have continued to seek funds to support and expand
these efforts.
The ICMA grant the library was awarded in 2009-10 was unique. Its mandate was to find projects
around the country that offered innovative approaches to bringing public libraries and local government
together. Only nine of the 515 applications submitted were funded. In "Maximize the Potential of Your Public
Library", ICMA staff described the achievements of the nine projects, citing Santa Ana's innovative approach
to service delivery that "turn(ed) to a tech savvy teen population in a community with high poverty and
unemployment and create(d) a dedicated, safe space out of which they could explore a range of constructive
activities, including using their computer knowledge to help adults learn new employment skills and tutor
young children in math and reading literacy". The success of Santa Ana's project, as well as that of the other
projects, has taught ICMA and its funding organization, the Gates Foundation, that libraries are an underutilized
and effective asset in the struggle to meet a community's strategic goals.
The majority of teens hired through our grant programs have begun their contact with the library through
the volunteer program. Our volunteer intake for minors requires that parent(s) and teen attend an orientation
together, and that parents are aware of their child's work and leisure activities at the library. Our volunteers are
mentored by staff and older teens and transition age young adults (18-24), and encouraged to develop personal
and academic goals and an understanding of the importance of their work to themselves and others. We give
preference in hiring to teens who have demonstrated their commitment through volunteering.
The library has also been unusually effective in working with probation youth volunteers. Annually,
forty to fifty probation youth complete their community service at the library. Ten to fifteen of those continue
volunteering at the library when their community service responsibilities are concluded. In addition, the library
is in process of piloting a new program that will require probation volunteers to engage in supportive
educational workshops during the course of their community service. TeenSpace staff has created a program
for first-time offenders that includes mandatory workshops that explore adolescent behavior and help teens to
understand their actions and attitudes and the effect these have upon their lives. The program also requires
EXHIBIT A
workshops in basic reading and mathematics skills. In addition, the staff is also preparing a GED completion
program for Teen Parents that will be housed at the Jerome Recreation Center.
In all of our youth-centered programs, two guiding principles have been primary: The Circle of
Mentoring concept and its logical successor, the Seeds to Trees concept. The first emphasizes the value to both
mentor and mentee of a close and lasting supportive relationship, and the second the value of providing long-
term mentoring, teaching and financial support for developing youth.
The library plans to supplement this experience with required attendance at appropriate InfoPeople and
IMLS webinars and/or workshops on STEM, digital technology and youth development. These courses are
designed to make relevant professional development training available for members of the library profession.
These courses cover a variety of topics such as personnel management, grant writing, and budgeting that are
relevant to non-library professionals. Examples of these webinars can be found at
http•//w-ww infopeople org/training/view/webinar.
The trained staff devoted to this project will include one full-time city employee who will serve as Lead
Case Manager and whose sole responsibility will be to implement and monitor the program. This person will
be an individual with extensive experience working with young people and substantial organizational skills. In
addition, our Young Adult Librarian will commit 40% of her time to guiding and overseeing the program. The
Library Operations Manager will devote 10% of her time to general oversight of the program. The librarian in
charge of CTV-3 programming for the city will devote 40% of her time to oversight of both training and work
experience elements of the project. Two full-time library staff members will spend 25% of their time managing
specific filming projects and mentoring the teams involved with them. Four part-time library employees in
charge of other filming projects will devote 40% of their time to guiding and assisting the youth teams assigned
to those projects. Sr. Tutors... (Please refer to attachment #18 for a list of library staff that will be assisting
with this project)
Fiscal Capacity: Santa Ana Public Library
The City of Santa Ana uses the Lawson Financial Management System to monitor revenues and
expenditures. Grants are provided a unique accounting unit and activities are used to track grant program
expenditures and grant matches. Every expenditure requires an accounting unit and activity and Lawson is
capable of generating reports at the accounting unit or activity level.
The Lawson Financial Management System provides for a system of checks and balances that ensure
that all purchases are electronically routed for approvals from the department manager and department fiscal.
Impacted items, such as computer hardware and cameras, are routed to the Budget Office for review and
approval. (Please refer to attachment II for our City Purchasing Policy Guide)
Staff from the City's Finance and Management Services and Parks, Recreation and Community Services
agencies will work together to submit detailed invoices with adequate back-up. Both agencies have staff with
many years experience working on federal and state funded grants.
The Library has a $2.8 M general fund operating budget and access to resources from Parks, Recreation
and Community Services and other City agencies. In addition, the Library receives Library Services and
Technology Act (LSTA) and State Public Library Fund (PLF) funds that support library operations. Hence our
stability is not dependent on WIA funds.
Qualifications and Experience: Rancho Santiago Community College District
The RSCCD has a total of 1,059 Full-time staff along with 3,708 part-time personnel. The total
operating budget for the organization totals $190 million. These revenues are collected from a variety of federal,
state, and local sources.
The RSCCD has had a long and extensive history of serving Santa Ana Youth. The Santa Ana College
campus of the RSCCD was the second junior college in the county and was founded in 1915 as a department
EXHIBIT A
within Santa Ana High School. As such, the campus has been focused on serving the youth of Santa Ana from
its very inception. A list of recent programming efforts illustrates this continued commitment towards the city's
youth. Since 1995 the RSCCD has initiated numerous programs targeting Santa Ana Youth. These efforts have
included a 1997 HUD-COPC grant, 1998-2006 Learn & Serve America program, and an AmeriCorps Foster
Youth Project between 1998 and 2005. Ongoing youth orientated initiatives include GEAR UP (1999-present),
Student Support Services (1995-present), and Talent Search (1995-present).
The RSCCD has provided tutoring; mentoring; counseling advisement; PSAT/SAT/ACT preparation;
and job shadowing, work experience for 9th-12th graders at SAUSD high schools; Early Decision program to
provide counseling, registration, and fall enrollment for incoming seniors; summer Math bridge programs for
8th graders to be able to enter and succeed in Algebra I in 9th grade; week-long summer research institute for
juniors and seniors at local university to increase college preparation and enrollment; career exploration for 7th
and 8th graders. This support of youth extends to the District's commitment to help minority youth graduate
from college. The SAC has the 5t" highest number Hispanic graduates in California and is ranked 12"' nationally
amongst junior colleges.
RSCCD, through its Corporate Training Institute, has been working with WIA since October 2009 when
it began co-authoring a Department of Labor grant in partnership with the Santa Ana WORK Center. Work on
this grant started in July 2010, titled the Job Technology Project, and it focuses on providing 100 displaced
workers with job skills assessments, basic skills training in reading, math and analytical thinking, as well as
computer literacy classes and green training in solar energy, water treatment and water distribution.
Unemployed individuals who participate in the Water Technology courses will take the State exam for
certification and the grant funds will also provide job development and placement services.
The Corporate Training Institute is also a partner on the Orange County WIB's California Gang
Reduction, Intervention & Prevention (GRIP) grant. The program focuses on providing youth that are at risk of
gang involvement and gang involved youth in obtaining employment readiness skills. Eligible youth receive a
full array of workforce development services that include job exploration activities, paid training and subsidized
work experience. Youth participating in the Ca1GRIP program are provided with the proper tools to succeed in
their careers and encouraged to continue on a successful and productive future.
The primary staff members who will oversee the project include Mrs. Cossio-Muiiiz who is the Director
of the Corporate Training Institute. She is leading both current WIB projects at Rancho Santiago CCD. On this
partnership, she will be working with the professional trainers on customizing curriculum for the high school
youth, managing schedules of all instructors for the digital technology training, preparing presentations,
publishing handout materials, coordinating staff to update student records and transmitting invoices, as well as
maintaining communication with all partners involved. Please refer to attachment #20 for a list of RSCCD staff
that will be assisting with this project)
Additionally, Mr. Chamorro, who currently serves as the Director of the Digital Media Center, an
economic development program of the Rancho Santiago Community College District will be involved with
overseeing aspects of the grant. As Director, Mr. Chamorro oversees the development and implementation of a
Business Incubator program, which provides assistance to start-up digital media companies looking to establish
themselves in the technology sector. Mr. Chamorro also oversees Career Technical Education programs funded
by the California Community Colleges Chancellor's Office to create career pathways for students, starting at the
middle school level and continuing to higher education.
Prior to becoming Director of the Digital Media Center, Mr. Chamorro was the Director of the Orange
County Center of Excellence, where he assisted community colleges in the Orange County region through the
development of economic reports and recommendations for curriculum creation and enhancement. Mr.
Chamorro has over 10 years of experience working in the economic and workforce development fields. He has
led various federal and state workforce funded initiatives, and has extensive experience working with
Workforce Investment Boards and Economic Development agencies. As a manager of the WIA program at the
Santa Ana WORK Center, Mr. Chamorro oversaw the adult and dislocated worker programs, as well as the
business services division. In this capacity, Mr. Chamorro Analyzed fiscal requirements, developed budgets,
EXHIBIT A
oversaw procurement procedures and provided fiscal oversight, in addition to managing case managers in
charge of providing supportive and training services.
On this partnership, Mr. Chamorro will be coordinating efforts with Mrs. Cossio-Muniz to conduct some
training sessions at the Digital Media Center, and to arrange for tours of the facility to engage students in the
digital media field, and to motivate them into considering higher education as an option to further their careers.
Fiscal Capacity: Rancho Santiago Community College District
The RSCCD has an annual operational budget of $190 million that are collected from a variety of
revenue streams. The organization complies with all local state, and federal laws that it is required to meet as
part of the US Comptroller General Government Audit Standards. The most recent financial report for the
RSCCD can be found at http•//www rsccd.org/Uploads/Rancho%20Santiago%2000D%202009-
10%20Audit%20Report.pdf
Average annual operating budget and sources of revenue:
Expenditures (in millions)
Academic Salaries $ 60.07
Classified Salaries 37.66
Employee Benefits 37.43
Books & Supplies 2.80
Other Operating 24.63
Sites & Buildings 2.52
Other Outgoing 2.23
Ending Fund Balance 23.15
Total $ 190.49
Revenues (in millions)
$ 61.76
39.31
35.50
2.79
28.01
3.47
2.03
9.45
$ 182.32
Federal Funds $ 9.88 $ 14.26
State 90.64 100.96
Local 57.76 50.09
Other Sources .02 .14
Beginning Fund Balance 32.19 16.87
Total $ 190.49 $ 182.32
The Santa Ana Library and Rancho Santiago Community College District will not subcontract non-
client services. All services will be provided by the Santa Ana Public Library or by the Rancho Santiago
Community College District as in-kind support.
EXHIBIT A
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EXHIBIT B
Attachment C BUDGET FORM
Exhibit G
WIA Seeds to Trees Digital Administrative Program Total WIA Match/In Kind Budget
Academy Grant No more than
10% allowed. Changes
Personnel
Salaries*
1.Project Director 1.) $24,946 1.) $24,946
2. Lead Case Worker
2.) $52,342
2.)$52,342 ) (+ $1786)
2.) c. 2•)$52,342
a.)(-$
3.CTV3 Programming Director 3.) $24,359 a.)(-$6282) = 3.) $24,359 $46,060
,060
4. Library Operations Manager 4.) $10,433 $46,060 4.) $ 10,433 WIA
5. Project Mentors 5.) $64,074 5.) $ 64,074 2.) (+$1786)
6. Sr. Tutor Mentors 6.) $24,402 6.) $ 24,402 In-Kind
Benefits*
1.Project Director 1.) $7,755 1.) $7,755
2. Lead Case Worker 2.) $16,327 ') cam? 2.) d.)(+$295) 2.) $16,327
3.CTV3 Programming Director 3.) $7,573 b.)(-$1,651) = 3.) $7,573 b.)(-$1,651) _
$14,676
4. Library Operations Manager 4.) $3,244 $14,676 4.) $3,244 (WIA)
5. Project Mentors 5.) $11,480 5.) $11,480 2.) (+$295)
6. Sr. Tutor Mentors 6.) $1,991 6.) $1,991 (In-kind)
Total Personnel $248,926.no $68,669.09 $14n?257 nn
w $68,669.00
a. (-$6282) a. (-$6282) c. (+$1786) a. (-$6282)
b. (-$1,651)= b. (-$1,651)= d. (+$295)= b. (-$1,651)=
c. (+$1786) $60,736 $182,338 $60,736 (WIA)
d.(+$295)=
$243
074.00 $18 0,257.0
c. (+$1786)
, d. (+$295)=
$182,338 (in-Kind)
Operating Expenses
Equipment rental fees*
Auditing services
indirect costs* $Sr ?
(-$6,412) = $36,733
e.) (-$6,412) $8,981
e.) (-$6,412) = $2;1,852
f.)(- $17,136) $8,881
e.) (-$6,412) _
$2,469 f.)(- $17,136) _ $2,469 (WIA) $10,716 $2,469 (WIA)
$27,952
$13,185 f.)(- $17,136)
$10,716 (In-Kind)
Staff training
Participant Wages* $44,429,00 a.)(+$6,282) $44x4299.09 (+$14,345 WIA)
(+$14,345) b.)(+$1,651) g,)(+$6,375) $44,429*00
(+$6,375)= e.)(+$6,412) = $50,804 g•)(+$6,375)=
$65,149 $14,345 (WIA) $50,804 (In-Kind)
Support services*
Participant Incentives*
li
t
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O
h $118
404
48 $72
450
00 $45
954.48 $4548
er (
s
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t ,
, ,
. ,
h.) (+16,013) = h.)(+16,013) = h.)(+16,013) =
$134,417.48 $61,967.48 $61,967.48 (in-
Kind)
Total Operating Expenses $199,566.48 $41?n 33 n
w $118,23%42
?
n
$810
933) _
(+$7
(+$13,185) _ (+$7,933) _ (+$5,252) _ ,
$89,264 (WIA)
$212,751.48 $89,264 $123,487.48 $118,x.48
(+$5,252) =
$123,487.48 (In-
Kind)
GRAND TOTAL
(Total Personnel + $448-490.00-
(+$7,332.48)
$150,000.00 $298,493 o
(+$7332.48) _ '0
(+7332.48) _
$3os,
8 (In-
Total Operating Expenses) $455,825.48 $305,825.48 Kind)
COST REASONABLENESS BUDGET NARRATIVE
A.) PERSONNEL SALARIES
Title Responsibilities Funding Source Staff Person % of Full Time
Equivalent
1. Program Director: Responsible for general Match/In Kind Senior Librarian - 30% (600hrs) of
oversight and direction of (City of Santa Ana Cheryl A. Eberly $83,152 (annual
program. General Fund) salary) = 24,946
In-kind
2. Lead Case Manager: Responsible for management 1. LB Grant Beatriz Preciado 1. 120 hrs x 14.88hr
of all student interns, = $1786
maintaining WIA compliance 2. WIA Funds 2. 88% of $52,342
and management of all library (annual salary) =
based training components.
$46, 060 WIA funds
3. CTV3 Programming Responsible for oversight and Match/In Kind Principal 30% (600hrs) of
Director: management of CTV3 (City of Santa Ana Librarian - Lynn $81,196 (annual
television programming General Fund) Nguyen salary) - 24,359
In-kind
4. Library Operations Responsible for supervising Match/In Kind Library 10% of 104,335
Manager library operations in relation to (City of Santa Ana Operations (annual salary) =
this grant. General Fund) Manager- $10,433 In -Kind
Heather Folmar
5. Project Mentors: Key staff members responsible for mentoring student interns in various areas of CTV
programming projects, in addition to mentoring students on a one-on-one weekly basis.
Total In-Kind/Matching Funds = $64,074 In-Kind Funds:
Title Funding Source Staff Person Percentage of Full Time
Equivalent
i.) History Programming & Match/In Kind (City of Assistant 25% (500hrs) of $52,342 (annual
Citizen Science Project Santa Ana General Fund) Librarian - salary) _ $ 13,085 In kind
Mentor Manuel Escamilla
ii.) Nature/Zoo & Women's Match/In Kind (City of Youth Services 25% (500hrs) of $56,742 (annual
Issues Programming Santa Ana General Fund) Technician - salary) _ $ 14,185 In kind
Project Mentor Zulma Zepeda
iii.) Green Living Project Match/In Kind (City of Library Clerk 1 - 40% (400hrs) of $14,809 (annual
Mentor Santa Ana General Fund) Jose Mendoza salary) _ $ 5,924 In kind
(Part-Time-
20hrs/wk)
Gvhihit (-.
iv.) Teen News Team and
Healthy Programming
Project Mentor Match/In Kind (IMLS
Laura Bush Grant Funds) Library
Management
Intern - Beatriz
Preciado (Part-
Time - 30hrs/wk) 40% (600hrs) of $28, 950(annual
salary) _ $ 11,580 In kind
v.) Literacy/Book Trailer Match/In Kind (IMLS Library 40% (600hrs) of $28,950 (annual
and General CTV3 Laura Bush Grant Funds) Management salary) _ $11,580 In kind
Programming Project Intern - David
Mentor Lopez (Part-Time
- 30hrs/wk)
vi.) Arts/Craft Projects and Match/In Kind (IMLS Library 40% (400hrs) of $19,300
Early Childhood Laura Bush Grant Funds) Management (annual salary) _ $ 7,720 In kind
Development Intern - Martha
Programming Project Torres (Part-
Mentor Time - 20hrs/wk)
6.) Tutor Mentors : Key staff members who will be assigned to mentoring student interns on a one-to-one
weekly basis, and also to provide needed tutoring assistance in order to increase educational proficiency.
All are part-time staff members.
Total In-Kind/Matching Funds = $24,4021n-Kind Funds
Title Funding Source staff person percentage of full time equivalent
Michelle Loera
(Library Clerk 1-
Match/In Kind (IMLS Laura Part-Time - 25% (250hrs) of $16,070 (annual
Library Tutor i Bush Grant Funds) 20hrs/wk) salary) = $ 4017 In-Kind
Peter Carreon (Sr.
Tutor-Part-Time- 15% (150hrs) of $15,100 (annual
Library Tutor ii Match/In Kind (CDBG Funds) 20hrs/wk) salary) _ $ 2265 In-Kind
Desiree Noriega
(Sr. Tutor-Part- 15% (150hrs) of $15,100 (annual
Library Tutor iii Match/In Kind (CDBG Funds) Time-20hrs/wk) salary) _ $ 2265 In-Kind
Bao lauren Vinh
(Sr. Tutor-Part- 15% (150hrs) of $15,100 (annual
Library Tutor iv Match/In Kind (CDBG Funds) Time-20hrs/wk) salary) _ $ 2265 In-Kind
Anna Roe (Sr.
Tutor-Part-Time- 15% (150hrs) of $15,100 (annual
Libra Tutor v Match/In Kind CDBG Funds) 20hrs/wk salary) _ $ 2265 In-Kind
Viridiana Avila
(Sr. Tutor-Part- 15% (150hrs) of $15,100 (annual
Library Tutor vi Match/In Kind (CDBG Funds) Time-20hrs/wk) salary) _ $ 2265 In-Kind
Lucia Ochoa (Sr.
Tutor-Part-Time- 15% (150hrs) of $15,100 (annual
Library Tutor vii Match/In Kind (CDBG Funds) 20hrs/wk) salary) _ $ 2265 In-Kind
FYhihit n
Phillip Campos
(Sr. Tutor-Part- 15% (150hrs) of $15,100 (annual
Library Tutor viii Match/In Kind (CDBG Funds Time-20hrs/wk salary) = $ 2265 In-Kind
Alan Hoffman (Sr.
Tutor-Part-Time- 15% (150hrs) of $15,100 (annual
Library Tutor ix Match/In Kind CDBG Funds) 20hrs/wk salary) _ $ 2265 In-Kind
Jessica Kirby (Sr.
Tutor-Part-Time- 15% (150hrs) of $15,100 (annual
Library Tutor x Match/In Kind CDBG Funds 20hrs/wk salary) _ $ 2265 In-Kind
B.) PERSONNEL: BENEFITS
1. Program Director ($33,260 In-kind) _ $7,755 Benefits (In-Kind)
2. Lead Case Manager ($46,060 WIA funds) _ $295 (In-Kind) & $14,676 Benefits (WIA Funds)
3. CTV3 Director ($32,478 In-kind) _ $7,573 Benefits (In-Kind)
4. Library Operations Manager ($10,433 In-kind) _ $3,244 Benefits (In-Kind)
5. Project Mentors (i & ii) ($64,074 In-Kind) _ $11,480 Benefits (In-Kind)
L) Full-Time Staff Total ($27,270) _ $8,477 Benefits (In-Kind)
ii.) Part-Time Staff Total ($36,804) _ $3,003 Benefits (In-Kind)
6. Tutor Mentors ($24,402 In-Kind Funds) _ $1,991 Benefits (In-Kind Funds)
PERS/Social Medicare Health Retiree Worker's Total Funding
Position Security Insurance Health Comp Benefits Source
-12.07% -1.45% -13.71% -0.90% -2.96%
1. Program Director $3,010 $362 $3,420 $225 $738 $7,755 (In-Kind)
2. Lead Case Manager i. $216 i. $26 (-14.48%) i. $53 i. $295 i. (In-Kind)
ii. $5,559 ii. $668 ii. $6,671 ii. $415 ii. $1,363 ii.
$14,676
ii. (WIA )
3. CTV3 Programming
940
$2
$353
$3,340
$219
$721
$7,573
(In-Kind)
Director ,
4. Library Operations
$1,260
$151
$1,430
$94
$309
$3,244
(In-Kind)
Manager
5. Project Mentors I -
$3,291
$395
$3,739
$245
$807
$8,477
(In-Kind)
Full-Time Staff
6. Project Mentors II
$1,380
$534
$1,089
$3,003
(In-Kind)
- Part-Time Staff
7. Tutor Mentors $915 $354 $722 $1,991 (In-Kind)
C.) OPERATING EXPENSES: INDIRECT COSTS
WIA Funds: The rate of 5.36% was used to calculate Indirect Cost using a base of $46,060 (FT WIA funded
personnel) _ $2469
In-Kind Funds: The rate of 5.36% was used to calculate Indirect Cost using a base of $199,965 (In-Kind FT and
PT personnel and wages)= $10,719
Gvhihit r
D.) PARTICIPANT WAGES: = $65,149
i.) $33,411 IMLS Laura Bush (LB)Grant Funds
ii.) $17, 393 In-kind General Funds
ii.) $14,345 WIA Funds
Student Internships Salaries = $60,234 ($13,263 WIA Funds + $16,081 General Funds
+$30,890 Laura Bush (LB) Grant Funds)
1. Level 1- Seed Phase (WEX)-4 Weeks X 8hrs/wk (4 hrs training:4 work hrs)
= 32hrs X $9.21 = $294.74 per student X 20 students = $5895
2. Level 2 (Part 1) - Sprout Phase A (WEX)- 5 Weeks X 8hrs/wk (4hrs training: 4 work hrs)
= 40hrs X $9.21 = $368.40 per student X 20 students =$7368
3. Level 2 (Part 2) - Sprout Phase B (Library Page )- 9 Weeks X 9hrs/wk (4hrs training: 5 work hrs)
= 8lhrs X $9.21 = $746.01 per student X 20 students =$14,920
4. Level 3 - Sapling Phase (Library Page ) - 10 Weeks X 9hrs/wk (4hr training: 5 work hrs)
= 90hrs X $9.21 = $828.90 per student X 20 students = $16,578
5. Level 4- Young Tree Apprenticeship Phase (Library Page) - 12 Weeks X 10 hrs/wk (work)
= 120hrs X $9.21 = $1,105.20 per student X 14 youth = $15,473
Student Internship Benefits
i. ($30,890 LB Funds) = $2,521 Benefits (in-kind LB Funded)
ii. ($16,081 General Fund)= $1312 Benefits ( in-Kind General Funded)
iii. ($13,263 WIA Funds) = $1,082(WIA)
Deferred Comp Medicare Worker's Total
-3.75% -1.45% Comp Benefits
-2.96% i. $2,521 (LB)
i. $ 1,158.38 i. $ 447.91 i. $ 914.34 ii. $1312 (In-
Kind)
ii. $603.04 H. $233.17 ii. $476.00
iii. $ 497.36 (WIA) iii. $192.31 (WIA) iii. $392.58 (WIA) iii.$1,082
(WIA)
All Work experience compensation will be tracked via daily sign-in sheets and bi-monthly timesheets
(Please refer to Attachments 1, 2 and 3)
Fxhihit G
E.) OTHER: 1. VOCATIONAL TRAINING IN DIGITAL TECHNOLOGY (INSTRUCTION) _
$88,463 ( $72.450.00 WIA Funds + $16,013 Public Library Funds (PLF)
(Partner Service Provider: Rancho Santiago Community College District Corporate Training Institute)
COST CATEGORY DESCRIPTION AMOUNT
OPERATING EXPENSES
Technology Training
Introductory Courses First Six weeks
Graphics Design One week, 4 hours
Website Design One week, 4 hours
Scriptwriting One week, 4 hours
Video Production One week, 4 hours
Digital Music Production One week, 4 hours
Marketing One week, 4 hours
6 subjects 24 hrs total $1,080
Ciihiarf Cnarifir_ rnnrcpc Fnur mnnfhc
Graphics Design
One month, 16 hours of instruction
Website Design
One month, 16 hours of instruction
Scriptwriting
One month, 16 hours of instruction
Video Production
One month, 16 hours of instruction
4 subjects 64 hrs. total $2,880
Concentration Courses
Website Design
2 months, 32 hours of additional
instruction
Video Production
2 months, 32 hours of additional
instruction
2 subjects 64 hours total $2,880
Digital Music Production Specialization Four months
Digital Music
4 months, 64 hours total of instruction
$2,880
Marketing Specialization Two months
Marketing
Two months, 32 hours total of instruction
$1,440
Training Handouts
Textbooks and materials For u to 20 students, six courses $23,950
SUB-TOTAL $35,110
Personnel Project Coordination $53,353
TOTAL $88,463
C..hib,i+ r`
II. VOCATIONAL TRAINING IN DIGITAL TECHNOLOGY (MATERIALS) = $45,954.48 IN-HIND
FUNDS
(Funds will be provided from CTV 3 Time Warner Cable Franchise Fee Funds)
HARDWARE
Discription Unit Cost Total
15 inch MacBook Pro (laptop) 5 $1,799 $8,995
Mac Pro 8-core (desktop) 1 $3,499 $3,499
Sony Model: HDR-XR150 Video camera 1 $550 $550
Sony Model: HVR-AIU Video Camera 2 $2,250 $4,500
SD SanDisk 8 GIG Model: SDSDB-8192-A11 5 $29 $145
Markertek Custom Mic Flag 2 $100 $200
Samson SW87SHQ7-N1 UM1 Handheld Wireless Mic 1 $199 $199
Boom Pole 3 $750 $2,250
Blimp for each Boom/mic 3 $325 $975
Directional Mic for Boom - Rode NTG-3 3 $725 $2,175
Hand Gun (handle) for mic 3 $125 $375
Wireless Mic Kit with (1) lavaliere mic transmitter &
receiver
4
$650
$2,600
Cables, connectors, and misc. audio supplies n/a $1,000 1,000
Production music library (buyout) 1 $1,000 $1,000
TOTAL $27,463
SOFTWARE
Discription
Final Cut Express 5 $199 $995
Final Cut Studio 1 $999 $999
Adobe Creative Suite 6 $1,800 $10,800
Reference Textbooks 1 $2000 $2000
TOTAL $14,794
Subtotal $42,257
TAX (8.75%) $3,697.48
GRAND
TOTAL
$45,954.48
Exhibit G