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HomeMy WebLinkAboutMICROSOFT POWERPOINT - 2013-06-17_BID POWERPOINT 6-17-13.PPTXDowntown Santa Ana Business Improvement District (Downtown BID) Actions Presented for Consideration •Actions presented allow consideration of reactivating the Downtown BID for 2013 •Approval of the 2013 Assessment Report and budget st •Set the public hearing for July 1to consider the levy of the 2013 Downtown BID assessment What is the Downtown BID? •A type of special assessment for a specific area or district •Revenues can be used to improve and promote the business district •Business owners within the district voted to establish the BID (1984) •Annual assessments were collected from each business (1984 through 2007) Downtown BID •783 active business license accounts within the BID boundary •622 BID-eligible businesses •Anticipated annual BID revenue = $250,000 •Community Redevelopment and Housing Commission (CRHC) serves as advisory board Downtown BID Boundary Context •Community management district (PBID) •Established in 2008 •Disestablished in 2013 •Assessed properties, not businesses. •Support from newly formed Santa Ana Business Council (SABC) and Downtown Inc (DTI) to reactivate the Downtown BID for promotion •City Council directed staff to take necessary steps to allow consideration of reactivating the BID assessment Reactivation Activities •Confirmation of BID boundaries and businesses •March 25, 2013 letter mailed to all businesses •Developed FAQs to explain key issues of concern •Response to over 200 individual inquiries by City Finance Department •Two informational meetings hosted by DTI and SABC •Worked with DTI and SABC on budgets Approval Actions to Date •Must comply with State BID law and municipal code •2013 Assessment Report reviewed and approved by the CRHC on June 4 th •No changes to BID boundary •No changes to BID assessment formula •Anticipated budget of $250,000: –$125,000 to DTI for promotion activities –$125,000 to SABC for promotion activities Actions Proposed Tonight •Approval of 2013 Assessment Report and budget •Adoption of resolution stating intent to levy the 2013 assessment and setting a public hearing on July 1st Next Steps Letter will be mailed to all business owners •Informing them of the July 1 st public hearing •Providing a summary of the Assessment Report, showing no boundary change, no formula change and proposed budgets •Explaining how to file a protest to the assessment levy, if that is desired by a business Next Steps July 1st public hearing: •Receive all protests to the annual assessment, both oral and in writing •If protests are received from businesses paying 50% or more of the total proposed assessment, the 2013 assessment cannot be levied –A business’ protest vote is weighted based upon their assessment's percentage of total BID assessment –No single business represents more than 5% of the total Next Steps •If protests are not greater than 50%, 2013 assessment may be levied •Convene stakeholders meetings as necessary to address any potential issues with respect to assessment.