HomeMy WebLinkAbout75D - PH - 2013 DOWNTOWN BIDREQUEST FOR
COUNCIL ACTION
CITY COUNCIL MEETING DATE:
JULY 1, 2013
TITLE:
PUBLIC HEARING -
2013 DOWNTOWN BUSINESS
IMPROVEMENT DISTRICT ASSESSMENT
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CITY MANAGER
RECOMMENDED ACTION
APPROVED
? As Recommended
? As Amended
? Ordinance on 1St Reading
? Ordinance on 2Id Reading
? Implementing Resolution
? Set Public Hearing For
CONTINUED TO
FILE NUMBER
Conduct a public hearing to consider all protests regarding the intention to levy an
assessment for 2013 for the Downtown Santa Ana Business Improvement District.
2. Review any written protests filed prior to the close of the public hearing and determine
whether they constitute a majority protest.
3. If the Council determines that no valid majority protest was lodged, adopt a resolution
confirming the Assessment Report and levying the assessment for 2013.
DISCUSSION
At its meeting of June 17, 2013, the City Council approved the 2013 Assessment Report and
budget for the Downtown Santa Ana Business Improvement District (BID). In addition, the City
Council adopted a resolution of Intention to levy the 2013 assessment pursuant to California
Streets and Highways Code section 35600 et seq., and scheduled the public hearing to consider
protests to this action for its regular meeting of July 1, 2013.
Individuals or representatives of businesses that are impacted by the 2013 annual BID
assessment may present written and/or oral protests during this public hearing. If written protests
are received from business owners within the Downtown Santa Ana Business Improvement
District Area which will pay 50 percent or more of the proposed assessments per the formula and
the protests are not withdrawn so as to reduce the number to less than 50 percent, the Council
will be precluded from taking any action to levy the 2013 assessment.
Any written protests filed and not withdrawn must be reviewed to determine if they meet certain
qualifications; this review will include a comparison of names and business owners with official
City records. If it is determined that less than a majority protest is filed, the adoption of the
CLERK OF COUNCIL USE ONLY:
75D-1
PH - 2013 BID Levy
July 1, 2013
Page 2
subject resolution will confirm the 2013 Assessment report for the BID and levy the assessments
for 2013. Preparation and approval of the operating agreements would then follow.
It is important to note that this public hearing is to determine whether or not to levy the BID
assessment for calendar year 2013. The BID charge would be incorporated into the 2013
business license tax bill. The deadline for 2013 business license tax payment for the largest tax
group in the Downtown was extended by the City Council to September 30, 2013 to allow for the
consideration of the BID levy. Should the City Council approve the BID levy, the timing of
consideration for the 2014 BID assessment would occur in Fall 2013 to allow the levy to be
incorporated into the business license bills and proceed on normal billing cycles.
Additional Background Information
Information concerning the Santa Ana Downtown Business Improvement District was provided to
the City Council at their meeting of June 17, 2013 (agenda item attached as Exhibit 1). In
addition to a summary of the Downtown BID and reactivation activities to date, the agenda item
included the 2013 Assessment Report which outlined the proposed budgets of Downtown, Inc
(DTI) and the Santa Ana Business Council (SABC). Both DTI and SABC have provided
descriptions of their organizations and a listing of their current boards of directors (Exhibits 2 and
3).
Attached as Exhibit 4 is a sample of the letter that was sent via certified mail after the City
Council meeting of June 17 to all businesses within the BID boundary informing them of the July
1 public hearing and describing their protest option. Exhibit 5 is a sample of the follow-up letter
sent via regular mail to help insure that business owners were aware of and reviewed the
material provided.
Finally, the 2013 Assessment Report includes a description of the BID assessment formula,
where certain business classifications are charged 0.25, 1 or 1.5 times their business license fee
as their BID assessment. This formula was established in 1984. To ensure full understanding of
how the assessment formula is applied to each business, attached as Exhibit 6 is a listing of all
businesses which would be subject to the 2013 BID assessment showing which charge would
apply to each business.
FISCAL IMPACT
If the recommended action is approved, there is no direct fiscal impact to the City. The City
serves as a pass through for BID revenue in accordance with the Assessment Report and any
approved operating agreements. If the recommended action is not approved and the BID is not
reactivated by August 1, 2013, Downtown Inc. can enforce the Settlement and Release
Agreement and require that the City establish the $189,000 "credit bank" for Downtown Inc. in
accordance with the Settlement Agreement.
75D-2
PH - 2013 BID Levy
July 1, 2013
Page 3
Sandra D. Gottlieb
Acting Executive Director
Community Development Agency
SDG/LAO/MM/kg
Exhibits 1. June 17, 2013 Request For Council Action
2. DTI Board Members
3. SABC Board Members
4. June 20, 2013 Sample Letter
5. Sample Follow Up Letter
6. List of Businesses Subject to BID Assessment
7. Resolution
8. Count of Protest letters received
75D-3
75D-4
Exhibit
June 17, 2013 Request For Council Action
75D-5
75D-6
REQUEST FOR
COUNCIL ACTION
CITY COUNCIL MEETING DATE:
EXHIBIT 1
CLERK OF COUNCIL USE ONLY:
JUNE 17, 2013
TITLE:
DOWNTOWN SANTA ANA BUSINESS
IMPROVEMENT DISTRICT - INTENT TO
LEVY ASSESSMENT FOR 2013
CITY MANAGER
APPROVED
? As Recommended
? As Amended
? Ordinance on 1' Reading
? Ordinance on 2nd Reading
? Implementing Resolution
? Set Public Hearing For_
CONTINUED TO
FILE NUMBER
RECOMMENDED ACTION
1. Approve the 2013 Assessment Report and budget for the Downtown Santa Ana Business
Improvement District.
2. Adopt a resolution of intention to levy an annual assessment for 2013 and establish a time
and place for a public hearing to be held by the City Council on July 1, 2013 to hear and
consider all protests.
COMMUNITY REDEVELOPMENT AND HOUSING COMMISSION RECOMMENDATION
At its regular meeting on June 4, 2013, by a vote of 5:2 (nays from Bist, Sandoval), the
Community Redevelopment and Housing Commission: 1) found that the 2013 Downtown Santa
Ana Business Improvement District Assessment Report complies with the California Streets and
Highways Code §36533; 2) approved the 2013 Assessment Report; and 3) directed that the
Acting Executive Director of the Community Development Agency file the 2013 Downtown Santa
Ana Business Improvement District Assessment Report with the Clerk of the Council for City
Council approval or modification.
DISCUSSION
The City Council, at its meeting of January 22, 2013, directed staff to undertake activities to allow
consideration of reactivation of the Downtown Santa Ana Business Improvement District (BID).
Since that time, staff has proceeded with activities necessary for reactivation. At this time, City
Council action is required to initiate the next step in the process, which is to hold a public hearing
on the 2013 BID levy.
12A-1
7-j;D-7
2013 BID Intent to Levy
June 17, 2013
Page 2
Business Improvement District (BID) Backaround
On February 6, 1984, the City Council adopted Ordinance No. NS-1715 pursuant to State law,
creating a Business Improvement District in Downtown Santa Ana. The BID was established as
a means of providing the Downtown business community with a funding source for promoting the
Downtown through events and advertising pieces, increasing the security presence, enhancing
maintenance of the downtown shopping corridors and implementing street improvements to the
area. The district is funded through a charge on the business license tax for those businesses
within the BID boundary (Exhibit 1). Based upon a current analysis of business license tax
accounts, there are now 783 active business license accounts within the BID boundary with 622
BID-eligible businesses (State law exempts certain businesses from local business license taxes,
including banks and insurance companies; the Municipal Code further exempts non-profits such
as schools and churches). Since 2007, the district has been in suspension and BID assessments
have not been levied on downtown businesses.
In 2008, the City Council approved the establishment of the Downtown Santa Ana Community
Management District, which is commonly referred to as the PBID. The PBID resulted in a levy on
property owners rather than businesses. On February 4, 2013, the City Council adopted
Ordinance No. NS-2842 repealing Article XX of Chapter 13 of the Santa Ana Municipal Code
disestablishing the PBID.
Concurrent with the elimination of the PBID, the City Council approved a Settlement and Release
Agreement with Downtown, Inc. (DTI), related to their contract to administer PBID revenues. As
part of the agreement, the City agreed to the following:
To fund the Clean and Safe Program for the Downtown at $400,000 per year for three
years.
2. That in the event the BID is reactivated, DTI would receive 50% of the BID revenues
for programming (through January 31, 2016 if the BID charge is levied for the three
year period). The City anticipated that the remaining 50% of the BID funds would be
programmed by a new merchants group, the Santa Ana Business Council Inc.
3. That if the BID is not reactivated by August 1, 2013, City fees and charges for specified
events would be charged against a $189,000 "credit bank" for an 18-month period or
until the credit is exhausted.
Business Improvement District (BID) Reactivation Activities to Date
As directed by the City Council in January, staff has taken the following steps so that reactivation
of the BID may be considered by the Downtown business community and the City Council:
1. Conducted a field investigation to confirm and update the list of businesses within the
BID boundaries. Given that there are 622 businesses eligible to pay the BID charge,
staff estimates that 2013 BID revenue would be $250,000 with the average annual
assessment estimated to be $415.
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2013 BID Intent to Levy
June 17, 2013
Page 3
2. Mailed a letter on March 25, 2013 to each business within the Downtown BID boundary
providing background on the BID and information concerning the upcoming process for
consideration of reactivation.
3. Posted "frequently asked questions" concerning the Downtown BID on the Community
Development Agency webpage.
4. Met with business groups to ensure full understanding of the reactivation process and
BID structure. Downtown Inc. and the Santa Ana Business Council hosted these
informational meetings on June 4 and June 5, 2013. Representatives from
approximately 21 businesses attended these informational meetings.
5. Worked with DTI and the Santa Ana Business Council on budget content and format.
As shown in the 2013 Santa Ana Downtown BID Assessment Report (Exhibit 2), both
organizations propose to focus on Downtown marketing efforts. This focus may be due
largely to the fact that the City is obligated to contribute $400,000 to the Downtown
Clean and Safe Programs for the next three years.
The Community Redevelopment and Housing Commission (CRHC) was designated as the BID
Advisory Board by the City Council in 2003. State law requires that there be an advisory board
and that the board review and approve specific items. These items, including a description of the
boundaries, the formula for the BID charge, and the budget for BID revenues, are contained as
part of Exhibit 2. The CRHC considered the Assessment Report at their June 4, 2013 meeting
and 1) found that it complied with State law; 2) approved the Report; and 3) directed that the
Report be filed with the Clerk of the Council for City Council approval or modification. The vote at
the CRHC was 5:2 with the two dissenting members concerned about reactivating the BID given
the past controversy with the PBID.
Remaining Actions Required for BID Reactivation
Pursuant to State law, the actions proposed for City Council action at this time are:
1. Approval of the 2013 Assessment Report and budget for the Downtown BID; and
2. Adoption of a resolution of intention to levy the 2013 BID assessment and establishing
July 1, 2013 as the date for the public hearing to consider protests and approve/deny
the BID levy (Exhibit 3).
If the City Council approves the recommended actions, staff will mail information to each
business within the BID boundary providing notification of the July 1 public hearing date and the
manner available to register protests, should a business owner elect to do so. At the public
hearing, the City Council will hear and consider any protests. If business owners representing a
majority of the total BID assessment protest, the BID levy will not occur and cannot be
considered again for at least 12 months. If no majority protest occurs, the City Council may
consider approval of the BID assessment for 2013. If the City Council approves the BID
assessment, staff will also seek authority to finalize administrative contracts with DTI and Santa
Ana Business Council to program the 2013 BID funds.
2013 BID Intent to Levy
June 17, 2013
Page 4
It is important to note that the July 1 public hearing is to determine whether or not to levy the BID
assessment for calendar year 2013. The BID charge would be incorporated into the 2013
business license tax bill. The deadline for 2013 business license tax payment for the largest tax
group in the Downtown was extended by the City Council to September 30, 2013 to allow for the
consideration of the BID levy. Should the City Council approve the BID levy, the timing of
consideration for the 2014 BID assessment would occur in Fall 2013 to allow the levy to be
incorporated into the business license bills and proceed on normal billing cycles.
FISCAL IMPACT
If the recommended action item is approved, there is no direct fiscal impact on the City. The City
serves as a pass through for BID revenue in accordance with the Assessment Report and any
approved operating agreements. If the recommended action is not approved and the BID is not
reactivated by August 1, DTI can enforce the Settlement and Release Agreement and require
that the City establish the $189,000 "credit bank" for Downtown Inc. in accordance with the
Settlement Agreement.
Sandra D ottlieb
Acting Executive Director
Community Development Agency
SDG/LAO/MM/kg
Exhibit: 1. Downtown BID Boundary Map
2. Assessment Report
3. Resolution
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EXHIBIT 2
DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT
2013 ASSESSMENT REPORT
Background
On February 6, 1984, the City Council adopted Ordinance No. NS-1715 pursuant to
Section 36500, et seq., of the 1979 State of California Streets and Highways Code,
creating a Business Improvement District (BID) in Downtown Santa Ana. On October 6,
2003, the City Council appointed the Community Redevelopment and Housing
Commission (CRHC) as the Downtown Santa Ana Business Improvement District
Advisory Board. As the BID Advisory Board, the CRHC is responsible for making
recommendations to the City Council on the expenditure of revenues derived from the
levy of assessments, on the classification of businesses, as applicable, and on the
method and basis of levying the assessments (including the annual budget).
The BID was established as a means of providing the Downtown business community
with the funding to promote the Downtown through events and advertising pieces;
funding to increase security and enhance the overall aesthetics of the area; and also to
maintain the downtown shopping corridors.
Improvement Area Boundaries
The geographic boundaries of the district remain unchanged from the original 1984
area, and they include over 700 retail, service, and professional members (see
Attachment A).
Assessment Formula
The formula for the BID tax levy also remains unchanged from the original 1984
ordinance and is based on the category and/or sales volumes of the business (see
Attachment B).
2013 Budoet Plan
Based on the feedback from the two Associations, the 2013 BID Budget focuses
primarily on the continuation of promotions and marketing of the BID. Some of the
promotion and marketing will be focused on Downtown events and advertising pieces;
which are all designed to enhance the overall aesthetics of the area and also to
maintain the downtown shopping corridors. Detailed breakdowns of the two groups'
budgets are attached (Attachment C). The estimated assessments from the BID would
Page 1 of 6
be $250,000 to be split evenly by Downtown Inc. and the Santa Ana Business Council
Inc. -- the two business groups that have spearheaded this reactivation process. All
revenues collected since the 2007 BID assessment have been expended and there are
no surplus funds or deficits in this fiscal year.
These two representative business associations are proposing to host a variety of major
community events and promotions, including, but not limited to the following:
• Sound Downtown/Restaurant Week ($10,000)
• OC Pride ($5,000)
• Day of the Dead ($5,000)
• Patchwork ($10,000)
• Downtown Santa Ana Film Festival ($5,000)
• OC Fashion Week ($5,000)
• Artwalk / Sidewalk sale (Spurgeon & 4th Street) ($2,000)
• Valentine's Day ($1,000)
• Spring Festival & St. Patrick's Day ($2,000)
• Quinceanera Expo ($3,000)
• Mother's Day ($8,000)
• Father's Day ($1,000)
• 4th of July ($3,000)
• Art Fair ($2,000)
• 16th & Film Festival ($5,000)
• Lucha Libre & Halloween ($6,000)
• Noche de Altares ($3,000)
• Christmas ($4,000)
Other programming for the associations will include funding for the Downtown
Restaurant Association, Holiday promotions, website development and maintenance,
and an artist retention program.
Page 2 of 6
ATTACHMENT A
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ATTACHMENT B
2013 ANNUAL ASSESSMENT FORMULA
The following businesses located within the boundaries of the Business Improvement
District (BID), classified under City Ordinance NS 1690 as Amusement Services,
Pawnbrokers, Service Station and Classification A, including, but not limited to Retail
Sale of Goods, Hotel and Motels, Theaters and Food Establishments, shall pay an
amount equal to one and one-half times their annual business license fee.
Businesses classified as Commercial Rental Property, Rental Property, Residential and
Rooming House shall pay an amount equal to one-quarter times their annual business
license fee.
All other businesses, including Professions, Trades and Services within the boundaries
of the proposed Business District, shall pay an amount equal to their annual business
license fee.
Once the assessment formula is established, it cannot be changed without written
notice to all businesses within the boundaries of the proposed Business Improvement
District and a public hearing held by the City of Santa Ana.
Page 4 of 6
ATTACHMENT C
DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
PROPOSED BUDGETS SUMMARY
2013
OPERATING FUND
REVENUE
BID Assessments - current ........................................................ $250,000
Prior Year Carry Forward ............................................................$0
Total Revenue
$250,000
Downtown Inc.
ADMINISTRATION
Overhead (Supplies, insurance, misc) ..................... ....$6,000*
MARKETING
Special Events
Sound Downtown/Restaurant Week $10,000
OC Pride $5,000
Day of the Dead $5,000
Patchwork (2x) $10,000
Downtown Santa Ana Film Festival $5,000
OC Fashion Week $5,000
Other $12,000
Total .................................... ................... $52,000
Advertising (Print/Online) .................................................$57,000
OTHER PROGRAMMING
Restaurant Association ....................................................$5,000
Artist Retention Program ...................................................$5,000
Page 5 of 6
Total $125,000
'Office Rent is being subsidized by a DTI Board member.
Santa Ana Business Council Inc.
ADMINISTRATION
Overhead (Office rental, supplies, insurance, misc) ................$12,500
MARKETING
Special Events ...............................................................$40,000
Artwalk / Sidewalk sale (Spurgeon & 4th Street) $2,000
Valentine's Day $1,000
Spring Festival & St. Patrick's Day $2,000
Quinceanera Expo $3,000
Mothers Day $8,000
Father's Day $1,000
4th of July $3,000
Art Fair $2,000
16th & Film Festival $5,000
Lucha Libre & Halloween $6,000
Noche de Altares $3,000
Christmas $4,000
Advertising (Print/Online) ................................................. $50,625
Newsletters .................................................................. .
$8,750
Website & Social Media ....................................................$8,750
OTHER PROGRAMMING
Holiday Promotions .........................................................$4,375
Total
Total Expenditures
$125,000
$250,000
Page 6 of 6
)96 - H
EXHIBIT 3
RESOLUTION NO. 2013-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
SANTA ANA DECLARING ITS INTENTION TO LEVY AN
ASSESSMENT FOR THE DOWNTOWN SANTA ANA
BUSINESS IMPROVEMENT AREA FOR THE YEAR 2013
Oxs 6-06-13)
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SANTA ANA AS
FOLLOWS:
Section 1. The City Council of the City of Santa Ana hereby, finds, determines and
declares as follows:
A. By Ordinance No. NS-1715, adopted February 6, 1984, the City Council of the
City of Santa Ana established the Downtown Santa Ana Business Improvement Area
pursuant to sections 36500 et seq. of the California Streets and Highways Code; and
B. As provided in Ordinance No. NS-1715, the City Council is authorized to levy an
assessment in the following amounts for the improvements and activities of the Downtown
Santa Ana Business Improvement Area:
(i) For amusement services, pawnbrokers, service stations, retail sales of
goods, hotels, motels, theaters, food establishments: an assessment in an
amount equal to one and one-half (1.5) the annual business license fee.
(ii) For commercial and residential rental property: an assessment in an
amount equal to one-fourth (0.25) the annual business license fee.
(iii) For all other businesses: an assessment in an amount equal to the
annual business fee.
Section 2. The improvements and activities for which the assessment revenues
may be used in the Downtown Santa Ana Business Improvement Area pursuant to
Ordinance No. NS-1715 are as follows:
(A) Decoration of any public place.
(B) Promotion of public events.
(C) Furnishing of music in any public place.
Resolution No. 2013-XXX
Page 1 of 3
-H
(D) The general promotion of business activities.
Section 3. The Downtown Santa Ana Business Improvement Area is located as
shown on Attachment A, attached hereto and incorporated herein.
Section 4. An assessment report is on file with the Clerk of the Council to which
reference may be made for a full and detailed description of the improvements and
activities to be provided for the year 2013, the boundaries of the area, and the proposed
assessments to be levied upon the businesses within the area for the year 2013.
Section 5. A public hearing shall be held by the City Council at the City Council
Chambers, 22 Civic Center Plaza, Santa Ana, California at its regular meeting of July 1,
2013 at 6:00 p.m. or as soon thereafter as the matter may be heard, for the purpose of
determining whether to impose the above said assessment for the year 2013 for the
improvements and activities described in the report.
Section 6. At the public hearing, written and oral protests may be made in
accordance with sections 36524 and 36525 of the California Streets and Highways Code.
A protest may be made orally or in writing by any interested person. Any protest
pertaining to the regularity or sufficiency of the proceedings shall be in writing and shall
clearly set forth the irregularity or defect to which the objection is made. Every written
protest shall be filed with the Clerk of the Council at or before the time fixed for the public
hearing. Each written protest shall contain a description of the business in which the
person subscribing the protest is interested sufficient to identify the business and, if a
person subscribing is not shown on the official records of the city as the owner of the
business, the protest shall contain or be accompanied by written evidence that the person
subscribing is the owner of the business. A written protest which does not comply with this
section shall not be counted in determining a majority protest.
Section 7. This Resolution shall take effect immediately upon its adoption by the
City Council, and the Clerk of the Council shall attest to and certify the vote adopting
this Resolution.
ADOPTED this day of , 2013.
Miguel A. Pulido
Mayor
- it
axs 6-06-13)
APPROVED AS TO FORM:
Sonia R. Carvalho, City Attorney
By:
Jose Sandoval
Chief Assistant City Attorney
AYES: Councilmembers
NOES: Councilmembers
ABSTAIN: Councilmembers
NOT PRESENT: Councilmembers
CERTIFICATE OF ATTESTATION AND ORIGINALITY
I, MARIA D. HUIZAR, Clerk of the Council, do hereby attest to and certify the attached
Resolution No. 2013-XXX to be the original resolution adopted by the City Council of the
City of Santa Ana on
Date:
Clerk of the Council
City of Santa Ana
ADOPTED this day of June, 2013.
Resolution No. 2013-XXX
Page 3 of 3
ATTACHMENT A
TO RESOLUTION
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Exhibit 2
DTI Board Members
75D-23
75D-24
EXHIBIT 2
Downtown Inc.
200 North Main St. 2°d Floor
Santa Ana, CA 92701
714-547-6100
Downtown Santa Ana is the eclectic, urban experience where the independent spirit lives
and thrives. Downtown Inc.'s mission is to encourage and promote sustainable
development, revitalization and economic growth of Downtown Santa Ana through the
responsible use of our human, natural, and financial resources.
Current Board Members:
Ryan Chase; property owner; East End Partners
Gil Marrero; property owner; VOIT Real Estate Services; local resident
Dennis Dascanio, property owner; local business owner
Davin Gumm; property owner; local resident
Joe Duffy; property owner; Truth Agency; local resident
Mike Weisman; property owner; DGWB
Irv Chase; property owner; S & A Management
Chris Taylor; property owner
Jon Gothold; property owner; DGWB; local resident
Bob Stewart; property owner; Stewart Sound
Mike Paxton; property owner; local resident
David Price; local architect; urban planner
Dan Bradley; owner, Memphis at the Santora
Mike Mcgee; Cal State Fullerton; local resident
Jose Romo; Executive Director; local merchant
75D-25
75D-26
Exhibit 3
SABC Board Members
75D-27
75D-28
EXHIBIT 3
Santa Ana Business Council Inc.
400 E. Fourth Street
Santa Ana, CA 92701
The Santa Ana Business Council is a non-profit incorporation formed
by local business people, property owners, and concerned citizens of Santa
Ana with the intent to both restore and revitalize the Downtown while focusing
on small business, heritage, culturally significant events, and family values.
The diverse and multicultural business complexion of Downtown Santa
Ana is what has made this area a vibrant hub of Orange County. The Santa Ana
Business Council's on-going purpose is to promote the health and welfare of
it's property and business owners so that the roots of the business community
continue to thrive without the threat of mass marketing schemes by
developers and urban planners. We strive to put the interest of Downtown
back in the hands of business owners, their families, and their futures.
Executive Officers:
President: Adolfo Lopez
Vice President: Raul Yanez
Treasurer: Claudia Arellanes
Executive Director / Secretary: Sara Escalante
Current Board Members:
Adolfo Lopez
Barbara Desrochers
Bobbie Rooker
Claudia Arellanes
Fina Chaves
Herb Rose
Jose Ceballos
Ralph Allen
Raul Yanez
Robert Escalante
Sam Romero
Tom Jackson
Walter Cha
Arturo Arellanes
Shawn Makhani
75D-29
75D-30
Exhibit 4
June 20, 2013 Sample Letter
75D-31
75D-32
MAYOR
Miguel A. Pulido
MAYOR PRO TEM
Sal Tinajero
COUNCILMEMBERS
Angelica Amezcua
P. David Benavides
Michele Martinez
Roman Reyna
Vincent F. Sarmiento
CITY OF SANTA ANA
20 CIVIC CENTER PLAZA
P.O. BOX 1988 • SANTA ANA. CALIFORNIA 92702
June 20, 2013
«ATTN»
«Mailing_Owner_Name»
((Mailing_Business_Name))
((Mail Address))
«Mailing_City_State Zip»
Dear Downtown Business Owner:
EXHIBIT 4
Business License #: ((Business License_Nbr))
Assessment Type: ((Assessment Type)>
Business Type: ((Business_Type))
Bid Rate: ((BID Rate))
Business Location: ((Business Location))
On June 17, 2013, the Santa Ana City Council adopted a resolution of intention to levy the 2013 Business
Improvement District (BID) assessment and established a date for the public hearing to hear all protests and
to approve/deny the reactivation of the BID.
The City will be holding this Public Hearing at its July 1 st City Council Meeting at 5:45pm at:
City Council Chamber
22 Civic Center Plaza
Santa Ana, California 92702
If you support reactivation of the BID, you can state your position at the Public Hearing, indicate your support to
the City Council, or take no additional formal action. If you do not support reactivation of the BID and wish to
protest, a protest form is included in this mailing. Please follow the instructions on the form to submit a protest.
If businesses representing a majority of the total BID assessment protest reactivation of the BID, the BID levy
will not occur and cannot be considered again for at least 12 months. If no majority protest occurs, the City
Council may approve the 2013 BID assessment.
Also included is the BID Assessment Report containing BID background information, a BID boundary map,
details on the BID assessment formula and the proposed budgets for the two business associations that are
proposed to program the BID funds. Please note the formula and method for levying the assessment are
unchanged since the last year (2007) the BID was active. Your BID assessment rate is listed at the top of this
letter for reference.
Additional BID information can be found on the City's website at http://www.ci.santa-ana.ca.us/cda/.
If you have any questions, please contact the parties below:
• Regarding business license tax assessment - Business Tax Office (714) 647-5447 /
BusinessTax(a)santa-ana.orJc
• Regarding reactivation of the BID -
o Downtown, Inc. (714) 547-6100
o Santa Ana Business Council (949) 212-9933
o City of Santa Ana Economic Development Division (714) 647-5360
Thank you and we look forward to working with you during this process.
Economic Development Division
Community Development Agency
INTERIM CITY MANAGER
Kevin O'Rourke
CITY ATTORNEY
Sonia R. Carvalho
CLERK OF THE COUNCIL
Maria D. Huizar
75D-33
18 de junio 2013
«ATTN»
«Mailing_Owner_Name)>
«Mailing_Business Name»
((Mail Address))
((Mail i n g_C ity_S tate_Z i p»
Licencia de Negocios #: «Business_License_Nbr»
Tipo de tasacion: ((Assessment Type»
Tipo de empresa: ((Business_Type»
Cargo de BID: ((BID_Rate»
Ubicacion de la empresa: ((Business_Location»
Estimado Propietario de Negocio:
El 17 de junio 2013, el Consejo de la Ciudad de Santa Ana adopto una resolucion del intento de la imposicion
del cargo del Distrito de Mejoramiento de Negocios del Centro 2013 (BID) y establecio una fecha para Ilevara
a cabo una Audiencia Publica para escuchar todas las protestas y para aprobar o negar la reactivacion del
BID.
La Ciudad Ilevara a cabo la Audiencia Publica en la junta del Consejo de la Ciudad el 1 de Julio 2013 a las
5:45pm en:
City Council Chamber
22 Civic Center Plaza
Santa Ana, California 92702
Si usted apoya la reactivacion del BID, usted puede dar su posicion en la Audiencia Publica, indicar su apoyo
al Concejo de la Ciudad, o no tomar accion formal adicional. Si usted no apoya la reactivacion del BID y gusta
protestar, una forma de protesta esta incluida en esta correspondencia. Por favor siga las instrucciones en la
forma para presentar una protesta.
Si negocios representando una mayoria del total del impuesto/cargo adicional del BID protestan reactivacion
del BID, la imposicion del BID no ocurdra y no pods ser considerado nuevamente en los siguientes 12 meses.
Si no ocurre una protesta de la mayoria, el Consejo de la Ciudad puede aprobar el impuesto/cargo adicional
del BID 2013.
Incluido esta el reporte del impuesto/cargo adicional del BID que contiene informacion de antecedentes del
BID, un mapa de las fronteras del BID, detalles de la formula del cargo del BID, y el presupuesto propuesto
para las dos asociaciones cuales estan propuestas para administrar los fondos del BID. Por favor tome en
cuenta que la formula y metodo para imponer el cargo del BID no ha cambiado desde el ultimo ano en cual el
BID estuvo activo (2007). Su cargo del BID esta localizado al principio de esta carta para su referencia.
Informacion adicional del BID esta localizada en la pagina web de la Ciudad en,hftp://www.santa-ana.org/cda/.
Si tiene preguntas por favor contacte a las agencias siguientes:
• Impuestos de licencia de negocios - Business Tax Office (714) 647-5447 /
BusinessTax a-)santa-ana.orq
• Reactivacion del BID -
o Downtown, Inc. (714) 547-6100
Santa Ana Business Council (949) 212-9933
City of Santa Ana Economic Development Division (714) 647-5360
Gracias y esperamos trabajar con usted durante este proceso.
Economic Development Division
Community Development Agency
75D-34
City of Santa Ana
PROTEST FORM FOR 2013 DOWNTOWN SANTA ANA BUSINESS
IMPROVEMENT DISTRICT ASSESSMENT
«Mailing_Owner_Name» Business License #: «Business_License_Nbr>>
«Mailing_Business Name» Assessment Type: «Assessment Type>>
«Mail Address» Business Type: «Business_Type>>
«Mailing_City_State_Zip>> BID Rate: «BID_Rate>>
Business Location: oBusiness Location>>
NOTE: The person submitting this protest must be the owner of the business referenced above.
Please complete and submit this form to the Clerk of the Council during or prior to the public hearing
scheduled for July 1, 2013.
The Public Hearing will be held at 5:45pm at:
City Council Chamber
22 Civic Center Plaza
Santa Ana, California 92702
This form can be mailed to the Clerk of the Council at: 20 Civic Center Plaza, 8`h Floor, Santa Ana
CA 92702; however, it must be received prior to the date of the hearing in order for the protest to be
considered.
? I am protesting the assessment in its entirety.
? I am protesting the following specific types of improvement or activities:
Print Name
Signature
Title
Date
75D-35
City of Santa Ana
FORMA DE PROTESTA PARA EL IMPUESTO/CARGO ADICIONAL-DEL DISTRITO DE
MEJORAMIENTO DE NEGOCIOS DEL CENTRO 2013 (BID)
«Mailing_Owner Name» Licencia de Negocios #: «Business_License_Nbm
oMailing_Business_Name» Tipo de tasacion: <<Assessment Type»
«Mail Address» Tipo de empresa: «Business_Type»
«Mailing_City_State_Zip» Cargo de BID: <<BID_Rate>>
Ubicacion de la empresa: «Business_Location»
NOTA: La persona completando esta protesta necesita ser el dueno del negocio referenciado en
formulario. Por favor complete y entregue esa forma a el Clerk of the Council durante o antes de la
Audiencia Publica fechada para del 1 de julio 2013.
La Audiencia Publica sera a las 5:45pm en:
City Council Chamber
22 Civic Center Plaza
Santa Ana, California 92702
Esta forma puede ser enviada al Clerk of the Council a: 20 Civic Center Plaza, 8th Floor, Santa Ana CA
92702, debe ser recibida antes de la fecha de la Audiencia Publica para que sea considerada esta protesta.
? Protesto el impuesto/cargo adicional por completo.
? Protesto los siguientes tipos de mejoramientos o actividades:
Imprima Nombre y Apellido
Firma
Titulo
Fecha
75D-36
Exhibit 5
Sample Follow Up Letter
75D-37
75D-38
MAYOR
Miguel A. Pulido
MAYOR PRO TEM
Sal Tinajero
COUNCILMEMBERS
Angelica Amezcua
P. David Benavides
Michele Martinez
Roman Reyna
Vincent F. Sarmiento
((ATTN))
((Mailing_Owner Name)>
((Mailing_Business Name))
((Mail Address))
((Maili ng_City_State_Zip))
Dear Downtown Business Owner:
INTERIM CITY MANAGER
Kevin O'Rourke
CITY ATTORNEY
Sonia R. Carvalho
CLERK OF THE COUNCIL
Maria D. Huizar
June 24, 2013
On June 20th, a certified letter from the City was sent to you detailing the next steps in the
potential reactivation of Santa Ana Business Improvement District (BID). If you haven't
done so, please take the time to review the letter in its entirety. A Public Hearing has
been set on July 1St at 5:45pm at the City Council Chamber, 22 Civic Center Plaza, Santa
Ana CA 92702.
As stated in the previous letter, if you support reactivation of the BID, you can state your
position at the Public Hearing, indicate your support to the City Council, or take no additional
formal action. If you do not support reactivation of the BID and wish to protest, a protest form
was included with the June 18th letter. If you feel that you did not receive this letter, you can
also download a protest form and other pertinent BID information from the City's website at
www.santa-ana.org/cda/BID.asp.
If you have any questions, please contact the parties below:
• Regarding business license tax assessment - Business Tax Office (714) 647-5447 /
BusinessTax(a)santa-ana.org
• Regarding reactivation of the BID -
o Downtown, Inc. (714) 547-6100
o City of Santa Ana Economic Development Division (714) 647-5360
o Santa Ana Business Council (949) 212-9933
Thank you and we look forward to working with you during this process. Si necesita que se
le traduzca esta carta, favor de Ilamar al 794-647-5360.
Economic Development Division
Community Development Agency
i ?
CITY OF SANTA ANA
20 CIVIC CENTER PLAZA
P.O. BOX 1988 • SANTA ANA. CALIFORNIA 92702
7501-39
75D-40
Exhibit 6
List of Businesses Subject to BID Assessment
75D-41
Intent to Levy BID Assessment List
Weighted Protest Value
Number Business Name Business Address BID Area BID Eligible BID Rate I% of 100% Total)
1 PEP BOYS, THE-MANNY/MOE/JACK 120 E 1ST ST UNIT# A Yes Yes 1.5 0.677697%
2 PEP BOYS, THE-MANNY/MOE/JACK 120 E 1ST ST UNIT# B Yes Yes 1 0.363411%
3 DEMIR INVESTMENTS, INC. 202 E 1ST ST Yes Yes 1 0.251744%
4 NUNEZ AUTO REPAIR 219 E 1ST ST Yes Yes 1 0.131396%
5 ABBA AUTOMOTIVE, LLC 224 E 1ST ST Yes Yes 1 0.142839%
6 PURPLE PENUMBRA LLC 224 E 1ST ST Yes Yes 0.25 0.017658%
7 MCDONALDS RESTAURANT 301 E 1ST ST Yes Yes 1.5 0.965348%
8 MCDONALD'S USA LLC 301 E 1ST ST Yes Yes 0.25 0.045377%
9 G S C PRESTON, LLC 302 E 15T ST Yes Yes 0.25 0.016770%
10 1 & R AUTO GLASS 302 E 1ST ST Yes Yes 1 0.048928%
11 SPORT PLUS 307 E 1ST ST Yes Yes 1.5 0.262201%
12 ROIC SANTA ANA, LLC (301, 307, 407, 419, 423, 431) 307 E 15T ST Yes Yes 0.25 0.131199%
13 GUADALUPANA MEDICAL GROUP 307 E 1ST ST UNIT# 1C Yes Yes 1 0.089570%
14 JUGOS ACAPULCO 307 E 1ST ST UNIT# B Yes Yes 1.5 0.388270%
15 TERI CIGAR CO 310 E 1ST ST Yes Yes 1.5 0.147377%
16 KALI BOTANICA LATINA 312 E 1ST ST Yes Yes 1 0.055242%
17 TELEMAX TV 314 E 1ST ST Yes Yes 1.5 0.091741%
18 FOOD 4 LESS 382 315 E 1ST ST Yes Yes 1.5 4.835027%
19 ACE AUTO CARE, LLC. 401 E 1ST ST Yes Yes 1 0.125083%
20 PAYLESS SHOE SOURCE #1011 407 E 1ST ST Yes Yes 1.5 0.300673%
21 DON ROBERTO JEWELERS 407 E 1ST ST UNIT# 2D Yes Yes 1.5 0.255690%
22 PROCESSING CENTER OF ORANGE COUNTY / VIGO 407 E 1ST ST UNIT# 2E Yes Yes 1 0.092727%
23 ILUSION SANTA ANA 407 E 1ST ST UNIT# 2F Yes Yes 1.5 0.079903%
24 TACO BELL #3434 411 E 1ST ST Yes Yes 1.5 0.480011%
25 FAMSA INC 419 E 1ST ST Yes Yes 1.5 0.301714%
26 MARSHALLS #1220 419 E 1ST ST Yes Yes 1.5 0.168329%
27 MICRO COMPUTERS 200 W 1ST ST UNIT# 104 Yes Yes 1.5 0.085230%
28 RODAS DULCERIA 200 W 1ST ST UNIT# 105 Yes Yes 1.5 0.098843%
29 96 CENT PLUS DISCOUNT STORE 200 W 1ST ST UNIT# 106 Yes Yes 1.5 0.111864%
30 PROFESSIONAL SERVICES CENTER 210 W 1ST ST Yes Yes 1 0.083652%
31 GONZALEZ AUTO INSURANCE SVCS 210 W 1ST ST Yes Yes 1 0.126661%
32 ELAN ENTERPRISES INC 210 W 1ST ST Yes Yes 0.25 0.044095%
33 BROADWAY FAMILY DENTISTRY 210 W 1ST ST Yes Yes 1 0.089570%
34 NUTRICION TOTAL 210 W 1ST ST UNIT# 107 Yes Yes 1.5 0.226589%
35 OMALEXA'S BEAUTY SALON 210 W 1ST ST UNIT# 108 Yes Yes 1 0.078502%
36 MOBIUS PRINT & SIGNS 210 W 1ST ST UNIT# 109 Yes Yes 1.5 0.199036%
37 SOSA, SILVERIA 210 W 1ST ST UNIT# 109 Yes Yes 1 0.028410%
38 ANTOJITOS CLEMENTE 210 W 1ST ST UNIT# 111 Yes Yes 1.5 0.136131%
39 COMERCIAL NUTRITION MEXICANA 210 W 1ST ST UNIT# 112-11 Yes Yes 1.5 1.255367%
40 ZENITY ZONE THERAPY 210 W 1STST UNIT# 212 Yes Yes 1 0.094404%
41 PELAYO, BIANCA 210 W 1STST UNIT# 212 Yes Yes 1 0.028410%
42 DINH, MY HOA 210 W 1ST ST UNIT# 212 Yes Yes 1 0.028410%
43 TU CENTRO MOBILE 220 W 1ST ST UNIT# 101 Yes Yes 1.5 0.309511%
44 ADOBE MEDICAL GROUP, INC. 220 W 1ST ST UNIT# 102 Yes Yes 1 0.138499%
45 828 PHO 220 W 1ST ST UNIT# 103 Yes Yes 1.5 0.153296%
46 BROADWAYARCO/AFGHANI FAMILY 302 W 1ST 5T Yes Yes 1.5 1.123379%
47 MYERS, GARY L(+101 S BIRCH ST) 310 W 1ST ST Yes Yes 0.25 0.014304%
48 CASTELLON,ALFREDO 312 W SST ST Yes Yes 1 0.028410%
49 SANTA ANA SENIOR HOUSING LP 401 W 1ST ST Yes Yes 0.25 0.202421%
50 TEKCHANDANI, NARAIN (#F201) 601 W 1ST ST Yes Yes 0.25 0.008188%
51 GONZALEZ, ALFONSO/ALICIA(F105) 601 W 1ST ST Yes Yes 0.25 0.008188%
52 W U, HONG 601 W 1ST ST UNIT# F204 Yes Yes 0.25 0.008188%
53 KIMBERLY ANNE LLC 611 W 1ST ST UNIT# E102 Yes Yes 0.25 0.008188%
54 QIAO, U 611 W 1ST ST UNIT# E103 Yes Yes 0.25 0.006191%
55 SADEGHI, MITRA & AALAM 611 W 1ST ST UNIT# E202 Yes Yes 0.25 0.008188%
56 ANDRA, KISHORE V 611 W 1ST ST UNIT# E203 Yes Yes 0.25 0.008188%
57 WU, HONG 611 W 1ST 5T UNIT# E204 Yes Yes 0.25 0.008188%
58 DAMANIA, MANEK 611 W 1ST ST UNIT# E205 Yes Yes 0.25 0.008188%
59 GAO, QUANYIN & YANG, ZUIRONG 621 W 15T ST UNIT# D102 Yes Yes 0.25 0.008188%
60 GO PRINTING AND SHIPPING CENTER 104 W 2ND ST Yes Yes 1 0.344353%
61 RUNNING WITH SCISSORS HAIR STUDIO 106 W 2ND ST Yes Yes 1 0.078502%
62 ROBBINS NEST WINE BAR & BISTRO 207 W 2ND ST UNIT# B Yes Yes 1.5 0.150218%
63 LOLA GASPAR 211 W 2ND ST Yes Yes 1.5 0.563465%
64 THE COURT AT ARTISTS VILLAGE 300 W 2ND ST Yes Yes 0.25 0.198475%
65 GOST BRAND 300 W 2ND ST UNIT# 463 Yes Yes 1 0.049323%
66 ADRIANA'S HAIR STUDIO 103 E 3RD ST Yes Yes 1 0.014205%
67 MR. MEDIA 208 E 3RD ST Yes Yes 1.5 0.104170%
6/26/2013 (Subject to Update thru July, 1, 2013)
75D-42
Intent to Levy BID Assessment List
Weighted Protest Value
Number Business Name Business Address BID Area BID Eligible BID Rate I% of 1001A Total)
68 BUTTERFIELD, LEE C / FESTIVAL 210 E 3RD ST Yes Yes 0.25 0.022294%
69 TAPIA, CANDELARIO 216 E 3RD ST Yes Yes 1 0.012232%
70 FESTIVAL HALL 220 E 3RD ST Yes Yes 1.5 0.227280%
71 FESTIVAL HALL 220 E 3RD ST Yes Yes 1 0.066290%
72 SANDY'S BEAUTY SALON 305 E 3RD ST Yes Yes 1 0.059582%
73 ROMYS BEAUTY SALON & SUPPLY 109 W 3RD ST Yes Yes 1 0.061950%
74 ASAHI, EILEEN 150 W 3RD ST Yes Yes 0.25 0.008188%
75 COM PAX 170 W 3RD ST Yes Yes 1 1.134427%
76 CALIFORNIA TEAM REALTY 190 W 3RD ST Yes Yes 1 0.231226%
77 PARKING CONCEPTS, INC. 201 W 3RD ST Yes Yes 1 0.188611%
78 DOWNTOWN SUGAR 218 W 3RD ST Yes Yes 1 0.078502%
79 TOOTSIE ICE CREAM 307 W 3RD ST Yes Yes 1.5 0.186401%
80 ACE MESSENGER & ATTORNEY SERVICE 310 W 3RD ST Yes Yes 1 0.078917%
81 MY OFFICE 310 W 3RD ST Yes Yes 1 0.056031%
82 UNITED TRAINING & TESTING 315 W 3RD ST Yes Yes 1 0.189049%
83 HARRIS TAYLOR MANAGEMENT INC 315 W 3RD ST Yes Yes 1 0.158228%
84 EAST SECOND STREET LLC 315 W 3RD ST Yes Yes 1 0.118375%
85 MASONRY FIREPLACE INDUSTRIES, LLC 315 W 3RD ST Yes Yes 1 0.063133%
86 LAW OFFICES OF LOIDA D TELLEZ 31S W 3RD ST Yes Yes 1 0.089570%
87 LAW OFFICES OF CHRISTOPHER P. RUIZ 315 W 3RD ST Yes Yes 1 0.283311%
88 WMC INSURANCE SERVICES 322 W 3RD ST Yes Yes 1 0.497175%
89 INTEGRITY ADVISORS 322 W 3RD ST Yes Yes 1 0.072603%
90 PMN INSURANCE SERVICES, LLC. 322 W 3RD ST Yes Yes 1 0.054847%
91 C & S INTERGRATED INSURANCE SERVICES, INC. 322 W 3RD ST Yes Yes 1 0.067868%
92 PREFERRED PRODUCERS INSURANCE SERVICES, LLC. 322 W 3RD ST Yes Yes 1 0.060766%
93 PACIFIC DIAMOND INSURANCE SERVICES, LLC. 322 W 3RD 5T Yes Yes 1 0.152704%
94 BETA HOLDINGS LLC 322 W 3RD ST Yes Yes 0.25 0.023675%
95 HEZARKHANI, MAJID M & ATOUSA 600 W 3RD ST UNIT# A103 Yes Yes 0.25 0.008188%
96 BADHEKA, MADHUKAR & MARILYN 600 W 3RD ST UNIT# A104 Yes Yes 0.25 0.008188%
97 NGUYEN, JULIE 600 W 3RD ST UNIT# A-105 Yes Yes 0.25 0.008188%
98 CHO, SUNG HWAN 600 W 3RD ST UNIT# A111 Yes Yes 0.25 0.008188%
99 OLAR INVESTMENTS 600 W 3RD ST UNIT# A113 Yes Yes 0.25 0.008188%
100 CERRUTI-TIPITTO, PATRICIA 600 W 3RD ST UNIT# A118 Yes Yes 0.25 0.008188%
101 MINI MAX GROUP LLC 600 W 3RD ST UNIT# A202 Yes Yes 0.25 0.008188%
102 DEJ-PANAH, FARIDEH 600 W 3RD ST UNIT# A203 Yes Yes 0.25 0.008188%
103 GONZALEZ, RITA 600 W 3RD ST UNIT# A206 Yes Yes 0.25 0.008188%
104 J K L VICTORVILLE LLC 600 W 3RD ST UNIT# A210 Yes Yes 0.25 0.008188%
105 MAHTANI 2011 600 W 3RD ST UNIT# A212 Yes Yes 0.25 0.008188%
106 LABRA, CLAUDIO (#A216) 600 W 3RD ST UNIT# A216 Yes Yes 0.25 0.008188%
107 FTI HOLDINGS, INC. (#A218/B109/B116/B306) 600 W 3RD ST UNIT# A218 Yes Yes 0.25 0.017362%
108 KATO, MAKOTO MARK (#201-B) 600 W 3RD ST UNIT# A219 Yes Yes 0.25 0.008188%
109 CORDOVA, MARIANO (#A219) 600 W 3RD ST UNIT# A219 Yes Yes 0.25 0.008188%
110 TEKCHANDANI, NARAIN (#B104) 600 W 3RD ST UNIT# A219 Yes Yes 0.25 0.008188%
111 PRAM, THOMAS 600 W 3RD ST UNIT# A305 Yes Yes 0.25 0.008188%
112 CREEK ROSEDALE LLC 600 W 3RD ST UNIT# A306 Yes Yes 0.25 0.008188%
113 SYCAMORE HOLDINGS, LLC 600 W 3RD ST UNIT# A308 Yes Yes 0.25 0.008188%
114 DESAI M V (#A330/C205) 600 W 3RD 5T UNIT# A310 Yes Yes 0.25 0.011246%
115 HONLYNX CAPITAL, LLC 600 W 3RD ST UNIT# A311 Yes Yes 0.25 0.008188%
116 HECTOR & ELVA CORTES 600 W 3RD ST UNIT# A313 Yes Yes 0.25 0.008188%
117 MATINPOUR FAMILY TRUST 600 W 3RD ST UNIT# A318 Yes Yes 0.25 0.006191%
118 SAN JUAN INVESTMENT CO., LLC (B306/B212) 600 W 3RD ST UNIT# 8106 Yes Yes 0.25 0.011246%
119 JIANG, YIHAI/SHI, RU 600 W 3RD ST UNIT# B108 Yes Yes 0.25 0.008188%
120 GEMS HOLDING INVESTMENT LLC 600 W 3RD ST UNIT# 8113 Yes Yes 0.25 0.008188%
121 GEMS HOLDING INVESTMENT LLC 600 W 3RD ST UNIT# 8113 Yes Yes 0.25 0.008188%
122 HITCHENS, DEAN AND MARIA 600 W 3RD ST UNIT# 8314 Yes Yes 0.25 0.008188%
123 WU, HONG (A122/A304/8208/C302) 600 W 3RD ST UNIT# 8208 Yes Yes 0.25 0.017362%
124 YANG, JENNY & YINGER, QIANG 600 W 3RD ST UNIT# 8213 Yes Yes 0.25 0.008188%
125 YANG, TONY/HOU, NANCY 600 W 3RD ST UNIT# B217 Yes Yes 0.25 0.008188%
126 PACIFIC HEIGHT HOLDING CO., LLC 600 W 3RD ST UNIT# B221 Yes Yes 0.25 0.008188%
127 NGUYEN, VIET & VO, YVONNE 600 W 3RD ST UNIT# 8302 Yes Yes 0.25 0.008188%
128 DETMERS, ERNEST 1 & MORALES,V 600 W 3RD ST UNIT# 8304 Yes Yes 0.25 0.008188%
129 TESSER, PABLO JOSE (#312-B) 600 W 3RD ST UNIT# 8310 Yes Yes 0.25 0.008188%
130 SHEN, EDWARD TTRUSTEE 600 W 3RD ST UNIT# 8314 Yes Yes 0.25 0.011246%
131 TAING, WILLIAM 600 W 3RD ST UNIT# C101 Yes Yes 0.25 0.006191%
132 MINI MAX GROUP LLC 600 W 3RD ST UNIT# C104 Yes Yes 0.25 0.008188%
133 HONLYNX CAPITAL LLC 600 W 3RD ST UNIT# C202 Yes Yes 0.25 0.008188%
134 JIANG, YAHAI 600 W 3RD ST UNIT# C206 Yes Yes 0.25 0.008188%
6/26/2013 (Subject to Update thru July, 1, 2013)
75D-43
Intent to Levy BID Assessment List
Weighted Protest Value
Number Business Name Business Address BID Area BID Eligible BID Rate (% of 100% Total)
135 KHORRAM, SHANIA/JAFERKHAN1, MEHRI 600 W 3RD ST UNIT# C207 Yes Yes 0.25 0.008188%
136 AZVES LLC 600 W 3RD ST UNIT# C304 Yes Yes 0.25 0.008188%
137 PRIMAVERAS BRIDAL 102 E 4TH ST Yes Yes 1.5 0.101400%
138 MY CELLULAR 102 E 4TH ST Yes Yes 1.5 0.085822%
139 ACAPULCO TRAVEL 102 E 4TH ST Yes Yes 1 0.174011%
140 JOYERIA ACAPULCO 102 E 4TH ST UNIT# 2ND FL Yes Yes 1.5 0.096476%
141 VALNER SERVICES 102 E 4TH ST UNIT# 2ND FL Yes Yes 1 0.146390%
142 VALNER INSURANCE SERVICES, INC. 102 E 4TH ST UNIT# 2ND FL Yes Yes 1 0.076549%
143 YANEZ, RAUL 102 E 4TH ST UNIT# 2ND FL Yes Yes 0.25 0.017559%
144 DENTAL 102 E 4TH ST UNIT# 2ND FL Yes Yes 1 0.114429%
145 RANCHO DE MENDOZA 104 E 4TH ST Yes Yes 1.5 0.305408%
146 TAVISTOCK INVESTMENTS 104 E 4TH ST Yes Yes 0.25 0.030778%
147 RASPADOS EL SUR 104 E 4TH ST UNIT# 8-PE Yes Yes 1.5 0.243853%
148 FRUTAS LA PLACITA 104 E 4TH ST UNIT# PE Yes Yes 1.5 0.243853%
149 TOPA FINANCIAL CORPORATION 106 E 4TH ST Yes Yes 0.25 0.046955%
150 RHODES JEWELRY & LOAN 106 E 4TH ST Yes Yes 1.5 0.487705%
151 NANA FASHION 108 E 4TH ST Yes Yes 1.5 0.160398%
152 YANEZ, RAUL & GILDA 108 E 4TH ST Yes Yes 0.25 0.026536%
153 ANTIQUE TIME 110 E 4TH ST Yes Yes 1 0.058004%
154 HOLIDAY TRAVEL &TOURS 110E4THST Yes Yes 1 0.087598%
155 NANA FASHION 110 E 4TH ST Yes Yes 1.5 0.198870%
156 NATURA-MED 110 E 4TH ST UNIT# 104 Yes Yes 1.5 0.085822%
157 IRMA SALON 110 E 4TH ST UNIT# 205 Yes Yes 1 0.061160%
158 VERONICA'S BRIDAL 110 E 4TH ST UNIT# 207 Yes Yes 1.5 0.091149%
159 LA ZAPATERIA MEXICO 112 E 4TH ST Yes Yes 1.5 0.166317%
160 R & Q ENTERPRISES, LLC 112 E 4TH ST Yes Yes 0.25 0.019335%
161 SEGURA JEWELRY REPAIR 112 E 4TH ST UNIT# 200 Yes Yes 1 0.054058%
162 BELINDA'S BRIDAL SHOP 114 E 4TH ST Yes Yes 1.5 0.087598%
163 TELAS FABRIC 114 E 4TH ST Yes Yes 1 0.086808%
164 TELAS FABRIC 114 E 4TH ST Yes Yes 0.25 0.013416%
165 BANDOLERO WESTERN WEAR, INC. 116 E 4TH ST Yes Yes 1.5 0.107129%
166 C.W. CELLULAR 116 E 4TH ST Yes Yes 1.5 0.138499%
167 ALVAREZ CHECK CASHING 116 E 4TH ST Yes Yes 1 0.095884%
168 CEBALLOS, JOSE/AURORA 116 E 4TH ST Yes Yes 0.25 0.017066%
169 E.S. DOCUMENT SERVICES 116 E 4TH ST UNIT# F Yes Yes 1 0.048928%
170 RUIZ PAWN SHOP 118 E 4TH ST Yes Yes 1.5 0.487705%
171 BEAUTY SALON NUEVO GUADALAJARA 118 1/2 E 4TH ST Yes Yes 1 0.122321%
172 LA MODA 120 E 4TH ST Yes Yes 1.5 0.140866%
173 YANEZ, RAUL (318 N BUSH) 120 E 4TH ST Yes Yes 0.25 0.008681%
174 BLENDS 200 E 4TH ST Yes Yes 1.5 0.309511%
175 ROSALIA JEWELRY 201 E 4TH ST Yes Yes 1.5 0.204659%
176 FIESTA LUGGAGE & PARTY SUPPLY 201 E 4TH ST Yes Yes 1.5 0.309511%
177 MARY PAZ JEWELRY 201 E 4TH ST Yes Yes 1.5 0.309511%
178 FIESTA CAMERA & PHOTO 201 E 4TH ST Yes Yes 1 0.069841%
179 ILUSIONES BRIDAL 201 E 4TH ST Yes Yes 1.5 0.102394%
180 EL RANCHO RESTAURANT 201 E 4TH ST UNIT# 101 Yes Yes 1.5 0.092924%
181 KID AVENUE 201 E 4TH ST UNIT# 109 Yes Yes 1.5 0.126661%
182 SANTA ANA FORTUNE TELLER 201 E 4TH ST UNIT# 109 Yes Yes 1 0.057215%
183 FIESTA COSMETICS & BEAUTY SPLY 201 E 4TH ST UNIT# 109 Yes Yes 1.5 0.136131%
184 FIESTA MARKETPLACE PARTNERS 201 E 4TH ST UNIT# 109 Yes Yes 0.25 0.029890%
185 CENTRO DE SALUD NATURAL 201 E 4TH ST UNIT# 112 Yes Yes 1.5 0.091741%
186 HAPPY TOYS 201 E 4TH ST UNIT# 15 Yes Yes 1.5 0.146193%
187 CAREER COLLEGE OF CALIFORNIA 201 E 4TH ST UNIT# 200 Yes Yes 1 0.507829%
188 RIVAS FOOD 202 E 4TH ST UNIT# PE Yes Yes 1.5 0.243853%
189 DENIS CLARKE DBA SOURCE BOOKS 204 E 4TH ST UNIT# 0 Yes Yes 1 0.054058%
190 ARQUITECTURA LATINOAMERICANA 204 E 4TH ST UNIT# B Yes Yes 1 0.052874%
191 BOBBY'S SKIN CARE CLINIC 204 E 4TH ST UNIT# D Yes Yes 1 0.080890%
192 CLUB DE NUTRICION DE HERBALIFE 204 E 4TH ST UNIT# G Yes Yes 1.5 0.095884%
193 LAW OFFICES OF SIGRID CARLSON 204 E 4TH ST UNIT# J Yes Yes 1 0.081284%
194 ALL ACTION WEST SECURITY SERVICES 204 E 4TH ST UNIT# M Yes Yes 1 0.059582%
195 COLORWAYSTUDIOS 204 E 4TH ST UNIT# N Yes Yes 1 0.068658%
196 PACHANGA DJ, INC. 210 E 4TH ST Yes Yes 1.5 0.178154%
197 THE VAPOR LAIR 210 E 4TH ST UNIT# B Yes Yes 1.5 0.174958%
198 AL'S SHOP 216 E 4TH ST Yes Yes 1.5 0.171052%
199 PHOUNSACK CHANTHAPANY 216 E 4TH ST Yes Yes 0.25 0.013810%
200 CINCO ESTRELLAS SERVICES 216 E 4TH ST UNIT# A Yes Yes 1 0.203495%
201 TOPAZ JEWELRY REPAIR 216 E 4TH ST UNIT# B Yes Yes 1 0.056031%
6/26/2013 (Subject to Update thru July, 1, 2013)
75D-44
Intent to Levy BID Assessment List
Weighted Protest Value
Number Business Name Business Address BID Area BID Eligible BID Rate I% of 100% Total)
202 STYLE WORLD 219 E 4TH ST Yes Yes 1.5 0.327899%
203 FAINBARG, ALLAN TR 219 E 4TH ST Yes Yes 0.25 0.023971%
204 RIVAS FOOD 219 E 4TH ST UNIT# PE Yes Yes 1.5 0.243853%
205 SMART HISPANIC SERVICES 220 E 4TH ST Yes Yes 1 0.247798%
206 FIESTA IMPERIAL 220 E 4TH ST UNIT# 101 Yes Yes 1.5 0.178154%
207 GALES B TEEN 220 E 4TH ST UNIT# 101A Yes Yes 1.5 0.083454%
208 THE PLAYGROUND 220 E 4TH ST UNIT# 102 Yes Yes 1.5 0.371698%
209 MOYA'S BAKERY 220 E 4TH ST UNIT# 105 Yes Yes 1.5 0.120743%
210 TOUGH TIMEZ APPAREL 220 E 4TH ST UNIT# 107 Yes Yes 1.5 0.039064%
211 CARRETONES FIESTA 220 E 4TH ST UNIT# PASEO Yes Yes 1.5 0.099435%
212 STTERESA'S CATHOLIC GIFT SHOP 300 E 4TH ST Yes Yes 1.5 0.148561%
213 LA REYNA DE MICHOACAN 300 E 4TH ST Yes Yes 1.5 0.102394%
214 RANGEL, RAYMOND (300-308) 300 E 4TH ST Yes Yes 0.25 0.026930%
215 LA NUEVA REYNA DE MICHOACAN 300 E 4TH ST Yes Yes 1.5 0.243853%
216 LA PIZZA LOCH, INC 300 E 4TH ST UNIT# 103 Yes Yes 1.5 0.244444%
217 KV SPORTS & SHOES 300 E 4TH ST UNIT# 105 Yes Yes 1.5 0.111273%
218 EXPRESS TAX SERVICE 300 E 4TH ST UNIT# 105 Yes Yes 1 0.054453%
219 R & R SPORTW EAR 300 E 4TH ST UNIT# 106 Yes Yes 1.5 0.223137%
220 LA FIESTA SHOES / BOOST MOBILE 300 E 4TH ST UNIT# 107 Yes Yes 1.5 0.125478%
221 TAQUERIAS GUADALAJARA #4 305 E 4TH ST Yes Yes 1.5 0.293570%
222 FIESTA TWIN THEATRES 305 E 4TH ST Yes Yes 1.5 0.298305%
223 FIESTA MARKETPLACE PARTNERS 305 E 4TH ST Yes Yes 0.25 0.033540%
224 THEMGOODS DISTRIBUTION 305 E 4TH ST UNIT# 103 Yes Yes 1.5 0.309511%
225 AT&T AUTHORIZED RETAILER 305 E 4TH ST UNIT# 104 Yes Yes 1.5 0.156255%
226 THE ORIENT EXPRESS 305 E 4TH ST UNIT# 105 Yes Yes 1.5 0.095884%
227 CODI THE RECK, INC. 305 E 4TH ST UNIT# 106 Yes Yes 1.5 0.112456%
228 ROBERTO'S SHOE REPAIR 308 E 4TH ST Yes Yes 1 0.061555%
229 VIAJES MEXICO 310 E 4TH ST Yes Yes 1 0.189049%
230 TORTAS JUGOS 312 E 4TH ST Yes Yes 1.5 0.286475%
231 QUERETARO CASTING & DESIGNER 312 E 4TH ST Yes Yes 1.5 0.102986%
232 CATANO INSURANCE BROKERS 312 E 4TH ST UNIT# A Yes Yes 1 0.074971%
233 AB COMPUTERS 312 E 4TH ST Unit# B Yes Yes 1.5 0.084638%
234 CEBALLOS, JOSE 314 E 4TH ST Yes Yes 0.25 0.016375%
235 CHARLES FIESTA INCOME TAX NOTARY 314 E 4TH ST UNIT# B Yes Yes 1 0.049718%
236 CHARLIE FIESTA & INCOME TAX NOTARY SERVICES 314 E 4TH ST UNIT# B Yes Yes 1.5 0.094700%
237 CHARLIE'S TATTOO SUPPLIES & BODY JEWELRY 316 E 4TH ST Yes Yes 1.5 0.114232%
238 FIESTA MARKETPLACE PARTNERS II 316 E 4TH ST Yes Yes 0.25 0.019433%
239 DAME ELEGANTE 318 E 4TH 5T Yes Yes 1.5 0.088189%
240 AMERICAN BARBER SHOP 320 E 4TH ST UNIT# A Yes Yes 1 0.054847%
241 MEGA INDUSTRIES INC 400 E 4TH ST Yes Yes 1.5 0398924%
242 NORTHGATE MARKET #8 409 E 4TH ST Yes Yes 1.5 3.860801%
243 NORTHGATE FINANCIAL 409 E 4TH ST Yes Yes 1 0.160990%
244 GON-REY LP 409 E 4TH ST Yes Yes 0.25 0.047449%
245 MERCADO, LYDIA MAE 410 E 4TH ST Yes Yes 0.25 0.008188%
246 SAN JUAN INVESTMENT CO. LLC (133/134/141/406/433) 450 E 4TH ST UNIT# 141 Yes Yes 0.25 0.013069%
247 MAHTANI 2011 (#120/146/201) 450 E 4TH ST UNIT# 146 Yes Yes 0.25 0.014304%
248 HEATON, DAVID & JAN 450 E 4TH ST UNIT# 149 Yes Yes 0.25 0.008188%
249 TAN, PAUL & JOYCE 450 E 4TH 5T UNIT# 237 Yes Yes 0.25 0.006116%
250 NGUYEN, HONORA 450 E 4TH ST UNIT# 240 Yes Yes 0.25 0.008188%
251 EONGRACIA LLC 450 E 4TH ST UNIT# 243 Yes Yes 0.25 0.008188%
252 WILLIAMS, JOHN 450 E 4TH ST UNIT# 245 Yes Yes 0.25 0.008188%
253 LEE, DR. YEE LEAN 450 E 4TH ST UNIT# 247 Yes Yes 0.25 0.008188%
254 SHARMA, SUDHEEP 450 E 4TH ST UNIT# 337 Yes Yes 0.25 0.008188%
255 TRISNO, STEVEN 450 E 4TH ST UNIT# 338 Yes Yes 0.25 0.008188%
256 PANDJI, EVELINA 450 E 4TH ST UNIT# 348 Yes Yes 0.25 0.008188%
257 OROZCO, JESUS A 450 E 4TH ST UNIT# 439 No No 0.25 0.008188%
258 WAYY, BRIAN 450 E 4TH ST UNIT# 441 No No 0.25 0.008188%
259 1 K L VICTORVILLE LLC 450 E 4TH ST UNIT# 449 Yes Yes 0.25 0.008188%
260 ZUKERMAN, RIVKA 101 W 4TH ST Yes Yes 0.25 0.037387%
261 THE IRVINE TRAVEL CO., INC. 101 W 4TH ST UNIT# 200 Yes Yes 1 0.158623%
262 WORLDVIEW TRAVEL 101 W 4TH ST UNIT# 400 Yes Yes 1 1.045251%
263 FRUTAS LA PLACITA 101 W 4TH ST UNIT# PE Yes Yes 1.5 0.243853%
264 DORA ORLANDI VALUTA SANTA ANA 102 W 4TH ST Yes Yes 1 0.084835%
265 GLOBAL ENVIRONMENTAL NETWORK 106 W 4TH ST Yes Yes 1 0.056820%
266 CORNERSTONE STUDIOS INC 106 W 4TH ST Yes Yes 1 0.195713%
267 ALFA INSURANCE SERVICES 106 W 4TH ST UNIT# 300 Yes Yes 1 0.048928%
268 L.A. PRIVATE DETECTIVES 106 W 4TH ST UNIT# 301 Yes Yes 1 0.129471%
6/26/2013 (Subject to Update thru July, 1, 2013)
75D-45
Intent to Levy BID Assessment List
Weighted Protest Value
Number Business Name Business Address BID Area BID Eligible BID Rate (% of 100% Total)
269 247 CLASSROOM 106 W 4TH ST UNIT# 303 Yes Yes 1 0.048928%
270 LAW OFFICE OF LINK W. SCHRADER 106 W 4TH ST UNIT# 308 Yes Yes 1 0.089570%
271 AZTLAN INSURANCE 106 W 4TH ST UNIT# 420 Yes Yes 1 0.050507%
272 CHA, WON 108 W 4TH ST Yes Yes 0.25 0.032979%
273 H & L MULTIESERVICES 108 W 4TH ST Yes Yes 1 0.060371%
274 TNT TOURS & TRAVEL 108 W 4TH ST Yes Yes 1 0.071814%
275 P & 0 ENTERPRISES, LLC 108 W 4TH ST Yes Yes 0.25 0.019335%
276 BUFFCO INVESTMENTS, LLC. 109 W 4TH ST Yes Yes 0.25 0.035019%
277 COLLEEN O'HARA'S BEAUTY ACADEMY 109 W 4TH ST UNIT# B Yes Yes 1 0.305408%
276 CAPILLA LAS ROSAS WEDDING CHPL 110 W 4TH ST Yes Yes 1 0.140077%
279 LA MODA 110 W 4TH ST Yes Yes 1 0.172828%
280 SOUTHWEST FAMILY 2004 TRUST 110 W 4TH ST Yes Yes 0.25 0.017954%
281 MEXICANA TRAVEL 112 W 4TH ST Yes Yes 1 0.134553%
282 H & L MULTISERVICES 112 W 4TH ST Yes Yes 1 0.052480%
283 PASARELA BRIDAL SHOP 112 W 4TH ST Yes Yes 1.5 0.130213%
284 CHANTHAPANYA,PHOUNSACK(112-116 112 W 4TH ST Yes Yes 0.25 0.031468%
285 MINA BRIDAL LLC 113 W 4TH ST Yes Yes 1.5 0.111864%
286 LOPEZ, ADOLFO 113 W 4TH ST Yes Yes 0.25 0.013810%
287 HISPANOAMERICAN SERVICES 113 W 4TH ST UNIT# A Yes Yes 1 0.072603%
288 SERVICENTRO 114 W 4TH ST Yes Yes 1 0.099747%
289 LORENZO'S DIGITAL AND ASSOCIATE 114 W 4TH ST Yes Yes 1 0.056820%
290 DOLEX DOLLAR EXPRESS INC 115 W 4TH ST Yes Yes 1 0.074576%
291 WDJRC, LLC 115 W 4TH ST Yes Yes 0.25 0.019335%
292 REYNA'S BRIDAL SHOP 115 W 4TH ST UNIT# 200 Yes Yes 1.5 0.076944%
293 VALENCIA JEWELRY (202-204) 116 W 4TH ST Yes Yes 1.5 0.556363%
294 CENTRO LATINO 116 W 4TH ST Yes Yes 1 0.054453%
295 ALPHA INCOME TAX & FINANCIAL SERVICES 116 W 4TH ST Yes Yes 1 0.075760%
296 GUSTAVOS PRODUCTION & DESIGN 116 W 4TH ST UNIT# 30 Yes Yes 1 0.048928%
297 PRODUCTOS VIENESTAR HERBALIFE 116 W 4TH ST UNIT# 12 Yes Yes 1.5 0.309511%
298 REVOLUTION BEAUTY SALON 116 W 4TH ST UNIT# 7 Yes Yes 1 0.058793%
299 KB UNTIED, LLC. 117 W 4TH ST Yes Yes 0.25 0.014205%
300 SOCIETY HALL 117 W 4TH ST UNIT# LL Yes Yes 1 0.051296%
301 SANTA ANA SALON 118 W 4TH ST Yes Yes 1 0.076944%
302 FRUTAS LA PLACITA 118 W 4TH ST UNIT# PE Yes Yes 1.5 0.243853%
303 DON ROBERTO JEWELERS 120 W 4TH ST Yes Yes 1.5 0.394189%
304 BMA INVESTMENT LLC 120 W 4TH ST Yes Yes 0.25 0.027522%
305 FALLAS PAREDES, #105 201 W 4TH ST Yes Yes 1.5 1.051170%
306 FAINBARG & FRIEDMAN I, LP 201 W 4TH ST Yes Yes 0.25 0.038472%
307 COCTELES HUERTA 201 W 4TH ST UNIT# PE Yes Yes 1.5 0.243853%
308 CM PROPERTIES (202-212) 202 W 4TH ST Yes Yes 0.25 0.031369%
309 DANIEL'S JEWELERS (#239) 202 W 4TH ST UNIT# PE Yes Yes 1.5 0.280549%
310 D & D SNACK FOOD 202 W 4TH ST UNIT# PE Yes Yes 1.5 0.243853%
311 THE FRAGRANCE HOUSE 204 W 4TH ST Yes Yes 1 0.106143%
312 RHOMBUS INDUSTRIES 206 W 4TH ST UNIT# 201 Yes Yes 1.5 0.361044%
313 GRACE'S ENTERPRISES/ MULTI PURPOSE ROOM 206 W 4TH ST UNIT# 203 Yes Yes 1 0.052085%
314 SILKIN ENTERTAINMENT GROUP, LLC 206 W 4TH ST UNIT# 210 Yes Yes 1 0.203495%
315 LA PALOMA FASHIONS 208 W 4TH ST Yes Yes 1.5 0.203605%
316 PRINCESS BRIDAL 208 W 4TH ST Yes Yes 1.5 0.094108%
317 FIESTA JUICE 209 W 4TH ST Yes Yes 1.5 0.139683%
318 ELIAS, JOSE (209 & 211) 209 W 4TH ST Yes Yes 0.25 0.021899%
319 LEMUS' SHOP 209 W 4TH ST UNIT# A Yes Yes 1.5 0.120849%
320 MI CELULLAR 209 W 4TH ST UNIT# A Yes Yes 1.5 0.086414%
321 J & F CALIFORNIA MULTISERVICES 209 W 4TH ST UNIT# D Yes Yes 1 0.054453%
322 JESSICA'S BRIDAL 212 W 4TH ST Yes Yes 1.5 0.095884%
323 ANGELS 213 W 4TH ST Yes Yes 1.5 0.138499%
324 SHELSY'S BRIDAL 214W 4TH ST Yes Yes 1.5 0.101211%
325 DUEL, EBRAHIM M.D. - INC 214 W 4TH ST Yes Yes 0.25 0.025845%
326 LA PARISINA 215 W 4TH ST Yes Yes 1.5 0.093516%
327 ROBBINS, ROSALIND K (215-217) 215 W 4TH ST Yes Yes 0.25 0.018940%
328 AMERICA'S BRIDAL SHOP 216 W 4TH ST Yes Yes 1.5 0.110089%
329 STAR NUTRITION CLUB 218 W 4TH ST Yes Yes 1.5 0.174958%
330 CASTROPRODUCTION 218 W 4TH ST UNIT# A Yes Yes 1.5 0.174958%
331 219 W 4TH ST TRUST 219 W 4TH 5T Yes Yes 0.25 0.016770%
332 HISPANOAMERICA JEWELERS (102) 220 W 4TH ST Yes Yes 1.5 0.413129%
333 HWANG, THOMAS D. 220 W 4TH ST Yes Yes 0.25 0.016178%
334 FIESTA FLOWERS 221 W 4TH ST Yes Yes 1.5 0.114232%
335 FIESTA SPORTSWEAR 221 W 4TH ST Yes Yes 1.5 0.113640%
6/26/2013 (Subject to Update thru July, 1, 2013)
75D-46
Intent to Levy BID Assessment List
Weighted Protest Value
Number Business Name Business Address BID Area BID Eligible BID Rate (% of 100°x6 Total)
336 ELIAS, JOSEPH/SCARBROUGH, DAVD 221 W 4TH ST Yes Yes 0.25 0.017362%
337 HOLIDAY TRAVEL & TOURS II 222 W 4TH ST Yes Yes 1 0.082073%
338 BOTANICA LATINA 222 W 4TH ST Yes Yes 1.5 0.081679%
339 GENISES BRIDAL SHOP 222 W 4TH ST Yes Yes 1.5 0.110681%
340 SIGUE CORPORATION 222 W 4TH ST UNIT# A Yes Yes 1 0.203495%
341 CHAPALA'S BEAUTY SALON 222 W 4TH ST UNIT# A Yes Yes 1 0.050112%
342 CASH SERVICES 222 W 4TH ST UNIT# A Yes Yes 1 0.126661%
343 ALFA INSURANCE SERVICES 222 W 4TH 5T UNIT# A Yes Yes 1 0.056031%
344 PRIVILEGE 222 W 4TH ST UNIT# B Yes Yes 1 0.058004%
345 FRUTAS ACAPULCO 222 W 4TH ST UNIT# PE Yes Yes 1.5 0.243853%
346 TERESA'SJEWELERS 223 W 4TH ST Yes Yes 1.5 0.319613%
347 VALLEJO, ANTONIO(223 W 4TH ST & 409 N BROADWAY ST) 223 W 4TH ST Yes Yes 0.25 0.031961%
348 STARBUCKS COFFEE #8941 301 W 4TH ST Yes Yes 1.5 0.554587%
349 PHILLIPS HUTTON PARTNERS LLC 3011/2 W 4TH ST Yes Yes 0.25 0.034033%
350 RIA TELECOMMUNICATIONS INC 302 W 4TH ST Yes Yes 1 0.164936%
351 PANAMERICANA TRAVEL #665 302 W 4TH ST Yes Yes 1 0.082863%
352 LEDWIN,BRUNO & RAQUEL(302-306) 302 W 4TH ST Yes Yes 0.25 0.021308%
353 CARTER BOWL 302 W 4TH ST UNIT# PE Yes Yes 1.5 0.243853%
354 TAQUERIA DEL SUR 306 W 4TH ST Yes Yes 1.5 0.102394%
355 LAURA'S PLACE 306 W 4TH ST Yes Yes 1.5 0.088189%
356 TODO SERVICES 308 W 4TH ST Yes Yes 1 0.056820%
357 HUGO'S BEAUTY SALON 308 1/2 W 4TH ST Yes Yes 1 0.082073%
358 ROSENOW-SPEVACEK GROUP 309 W 4TH ST Yes Yes 1 0.694072%
359 LAW OFFICES OF J. CHA & ASSOCIATES 310 W 4TH ST Yes Yes 1 0.138499%
360 DOWNTOWN 1 & L 310 1/2 W 4TH ST Yes Yes 1 0.131002%
361 U.S. FINANCING 312 W 4TH ST Yes Yes 1 0.178746%
362 CHA, WON (310-318) 312 W 4TH ST Yes Yes 0.25 0.026930%
363 APOTECA MODERNA - YERBA MAX 314 W 4TH ST Yes Yes 1 0.058398%
364 DOWNTOWN JEWELRY & LOAN 314 W 4TH ST Yes Yes 1.5 0.487705%
365 VELIA BRAVO PROFESSIONAL SERVICE 316 W 4TH ST UNIT# 237 Yes Yes 1 0.057609%
366 THE NAIL SHOP 320 W 4TH ST Yes Yes 1 0.058004%
367 CM PROPERTIES (322-326) 322 W 4TH ST Yes Yes 0.25 0.011443%
368 CALACAS, INC. 324 W 4TH ST UNIT# B Yes Yes 1.5 0.121926%
369 ASSOCIATES IN COUNSELING & MEDIATION 324 W 4TH ST UNIT# D Yes Yes 1 0.086808%
370 BELLESA NATURALE WELLNESS SPA 324 W 4TH ST UNIT# E Yes Yes 1 0.050112%
371 RASPADOS ESTILO JALISCO 324 W 4TH ST UNIT# PE Yes Yes 1.5 0.243853%
372 BISTRO 400 400 W 4TH ST Yes Yes 1.5 0.192951%
373 BARBERIA EL CATRIN, INC. 400 W 4TH ST UNIT# B Yes Yes 1 0.061950%
374 BROADWAY IMPROVEMENT CO INC 404 W 4TH ST Yes Yes 0.25 0.028015%
375 ASAP LEGAL SOLUTION 404 W 4TH ST UNIT# B Yes Yes 1 0.393814%
376 REED, KENNETH ALAN ATTY AT LAW 406 W 4TH ST Yes Yes 1 0.089570%
377 CAZZELL & ASSOCIATES, ATTORNEYS 406 W 4TH ST Yes Yes 1 0.081284%
378 OASIS DENTAL SANTA ANA 408 W 4TH ST Yes Yes 1 0.097857%
379 CRAVE 410 W 4TH ST Yes Yes 1.5 0.366335%
380 BELLAS KITCHEN AT REAGAN 411 W 4TH ST Yes Yes 1.5 0.163949%
381 DOWNTOWN 414 414 W 4TH ST Yes Yes 1.5 0.366335%
382 LIFT PROPERTY MANAGMENT, LLC 414 W 4TH ST Yes Yes 0.25 0.034427%
383 PARIS HAIR STUDIO & DAY SPA 414 W 4TH ST UNIT# 101 Yes Yes 1 0.059582%
384 SHOFFNER, GARY E 414 W 4TH ST UNIT# A Yes Yes 1 0.081284%
385 PREMIERE ASSOCIATION MGMT 414 W 4TH ST UNIT# O Yes Yes 1 0.597399%
386 VELVET LOUNGE 416 W 4TH ST Yes Yes 1.5 0.375841%
387 JASON'S DOWNTOWN RESTAURANT 416 W 4TH ST Yes Yes 1.5 0.495399%
388 PARKING CONCEPTS, INC. 300 E 5TH ST Yes Yes 1 0.144023%
389 MODERN SHOE REPAIR 403 E 5TH ST Yes Yes 1 0.049718%
390 MALAMUT, MICHAEL LEE (0276468)(118-120) 120 W 5TH ST UNIT# 100 Yes Yes 0.25 0.021209%
391 RAMONA'S HALL 120 W 5TH ST UNIT# 110 Yes Yes 1 0.068658%
392 MARGARITA'S DECORATION 120 W 5TH ST UNIT# 120 Yes Yes 1.5 0.089373%
393 IZALCO RESTAURANT 300 W 5TH ST Yes Yes 1.5 0.286475%
394 BROADWAY IMPROVEMENT CO (300-322) 306 W 5TH ST Yes Yes 0.25 0.015093%
395 THE GRILLED CHEESE SPOT 318 W 5TH ST Yes Yes 1.5 0.366335%
396 MIL JUGOS 320 W 5TH ST Yes Yes 1.5 0.181114%
397 ACE PARKING MANAGEMENT 405 W 5TH ST Yes Yes 1 0.085727%
398 405 WEST FIFTH STREET HOLDINGS, LLC 405 W 5TH ST Yes Yes 0.25 0.141261%
399 CW CELLULAR, INC 116 E 4TH ST Yes Yes 1 0.105748%
400 PARKING CONCEPTS, INC. 310 N BIRCH ST Yes Yes 1 0.128240%
401 EL CENTRO CULTURAL DE MEXICO 313 N BIRCH ST Yes Yes 1 0.048928%
402 CM PROPERTIES 313 N BIRCH ST Yes Yes 0.25 0.023872%
612612013 (Subject to Update thru July, 1, 2013)
75D-47
Intent to Levy BID Assessment List
Weighted Protest Value
Number Business Name Business Address BID Area BID Eligible BID Rate I% of 100% Total)
403 MATTINGLEY, MIKE 1055 BIRCH ST Yes Yes 0.25 0.008188%
404 CASA LINDA FURNITURE INC 116 N BROADWAY ST Yes Yes 1.5 1.429970%
405 H & R BLOCK ENTERPRISES INC 117 N BROADWAY ST Yes Yes 1 0.058793%
406 VIAIES DEARDEN'S 117 N BROADWAY ST Yes Yes 1 0.110089%
407 DEARDEN'S 117 N BROADWAY ST Yes Yes 1.5 1.224589%
408 HELLER, KENNETH B TRUSTEE 117 N BROADWAY ST Yes Yes 0.25 0.033540%
409 JONES, ERIC LEONARD 125 N BROADWAY ST Yes Yes 1 0.028410%
410 ROAD LESS TRAVELED, THE 125 N BROADWAY ST UNIT# C Yes Yes 1.5 0.091741%
411 GYPSY DEN 125 N BROADWAY ST UNIT# D Yes Yes 1.5 0.411945%
412 C SALT GOURMET 125 N BROADWAY ST UNIT# D Yes Yes 1 0.054058%
413 C4 DELI 200 N BROADWAY ST Yes Yes 1.5 0.174958%
414 MEMPHIS ATTHE SANTORA 201 N BROADWAY ST Yes Yes 1.5 0.480011%
415 THE STICKY PIG 201 N BROADWAY ST Yes Yes 1 0.058793%
416 THE COLLECTIVE 204 N BROADWAY ST Yes Yes 1 0.221361%
417 BENJAMIN MFG 204 N BROADWAY ST Yes Yes 1 0.054058%
416 EMPIRE BUILDING LLC 204 N BROADWAY ST Yes Yes 0.25 0.034625%
419 LENTZ MORRISSEY ARCHITECTURE, INC. 204 N BROADWAY ST UNIT# F Yes Yes 1 0.162568%
420 BMP & CO. 204 N BROADWAY ST UNIT# K Yes Yes 1 0.072603%
421 HAL BRISCOE FINE ART 204 N BROADWAY ST UNIT# M Yes Yes 1.5 0.073984%
422 AUNATURAW 206 N B RDA DWAY ST U N IT# A Yes Yes 1.5 0.286475%
423 SANTORA PARTNERS LLC (207-209) 207 N BROADWAY ST Yes Yes 0.25 0.036795%
424 THE TAILOR'S ART 207 N BROADWAY ST Yes Yes 1.5 0.073393%
425 ATILANO SALON 207 N BROADWAY ST UNIT# 100 Yes Yes 1 0.050112%
426 ERNESTO VELASQUEZ BODY ART STUDIO 207 N BROADWAY ST UNIT# B10 Yes Yes 1.5 0.481194%
427 FIROUZEH FINE ART 207 N BROADWAY ST UNIT# B5 Yes Yes 1 0.051296%
428 THE ARTBAR 207 N BROADWAY ST UNIT# B6 Yes Yes 1.5 0.081679%
429 LAW OFFICES OF FERNANDO LEONE 207 N BROADWAY ST UNIT# B7A Yes Yes 1 0.155071%
430 1VSA/ARCHITECTURE 207 N BROADWAY ST UNIT# C Yes Yes 1 0.081284%
431 TWEENA'STUNES 207NBROADWAY STUNIT#1 Yes Yes 1 0.056425%
432 LAW OFFICE OF ROBERT NEWMAN 207 N BROADWAY ST UNIT# K Yes Yes 1 0.081284%
433 CRESCENDOH, LLC 207 N BROADWAY ST UNIT# L Yes Yes 1.5 0.079903%
434 ESPARZA, ROSEMARY J LAW OFFICES 207 N BROADWAY ST UNIT# N Yes Yes 1 0.089570%
435 VISUAL SOLUTIONS GROUP 208 N BROADWAY ST Yes Yes 1 0.101755%
436 THE GCS CLOTHING STORE 209 N BROADWAY ST Yes Yes 1.5 0.137315%
437 CORBIZ LLC 214 N BROADWAY ST Yes Yes 1 0.070236%
438 PROOF 215 N BROADWAY ST Yes Yes 1.5 0.335593%
439 CORBIZ LLC (217-221) 217 N BROADWAY ST Yes Yes 0.25 0.016178%
440 JANET'S BIKE SHOP 219 N BROADWAY ST Yes Yes 1.5 0.085822%
441 SUBWAY #26294 220 N BROADWAY ST Yes Yes 1.5 0.308367%
442 GUMM & LIVINGSTSON INVESTMENTS LLC 225 N BROADWAY ST Yes Yes 0.25 0.031066%
443 AKINSPARKER CREATIVE, LLC 225 N BROADWAY ST Yes Yes 1 0.048928%
444 THE COPPER DOOR 225 1/2 N BROADWAY ST Yes Yes 1.5 0.239709%
445 THE COPPER DOOR BAR 225 1/2 N BROADWAY ST Yes Yes 1.5 0.174958%
446 THE COPPER DOOR 225 1/2 N BROADWAY ST Yes Yes 1 0.050901%
447 RUMORZ KUTZ 225 N BROADWAY ST UNIT# 203 Yes Yes 1 0.012627%
448 THAO VU PHOTOGRAPHY, LLC 225 N BROADWAY ST UNIT# 204 Yes Yes 1 0.105748%
449 GRACE'S ENTERPRISES 225 N BROADWAY ST UNIT# 208 Yes Yes 1 0.071025%
450 CHAPTER ONE: THE MODERN LOCAL 227 N BROADWAY ST Yes Yes 1.5 0.620285%
451 GONZALEZ & ASSOCIATES 300 N BROADWAY ST Yes Yes 1 0.203495%
452 COSTA AZULTRAVEL #418-5 300 N BROADWAY ST Yes Yes 1 0.051690%
453 GILMAKER, DEBORAH (300-306) 300 N BROADWAY ST Yes Yes 0.25 0.032948%
454 APOTECA MODERNA -YERBA MEX(BTN437) 3021/2 N BROADWAY ST UNIT# 10 Yes Yes 1.5 0.204789%
455 MI MODA 304 N BROADWAY ST Yes Yes 1.5 0.087598%
456 ROSA'S BRIDAL 308 N BROADWAY ST Yes Yes 1.5 0.096476%
457 CENTRO NATURISTA 310 N BROADWAY ST Yes Yes 1.5 0.102394%
458 JAS RAJ EYEBROW & PIERING 323 N BROADWAY ST Unit# A Yes Yes 1 0.105748%
459 CENTRAL DE AUTOBUSES 324 N BROADWAY ST Yes Yes 1 0.048928%
460 CENTRAL TRAVEL & TOUR SERVICE 324 N BROADWAY ST Yes Yes 1 0.084046%
461 SAADI, JOSEPH 1 325 N BROADWAY ST Yes Yes 0.25 0.025845%
462 THE CROSBY 400 N BROADWAY ST Yes Yes 1.5 0.429109%
463 ADELANTE INTERPRETING, INC. 405 N BROADWAY ST UNIT# B Yes Yes 1 0.116402%
464 THE DEW SALON 405 N BROADWAY ST UNIT# D Yes Yes 1 0.058793%
465 MANUELJ. PENA INS. AGENCY (#E) 407 N BROADWAY ST Yes Yes 1 0.058398%
466 LAS BRISAS 2 409 N BROADWAY ST Yes Yes 1.5 0.217218%
467 T VAPORS 411 N BROADWAY ST Yes Yes 1.5 0.309511%
468 UNISEX BEAUTY SALON 413 N BROADWAY ST Yes Yes 1 0.066290%
469 FAINBARG, ALLAN 413 N BROADWAY ST Yes Yes 0.25 0.012133%
6/2612013 (Subject to Update thru July, 1, 2013)
75D-48
Intent to Levy BID Assessment List
Weighted Protest Value
Number Business Name Business Address BID Area BID Eligible BID Rate I% of 100% Total)
470 RIVAS, JULIAN 413 N BROADWAY ST Yes Yes 1 0.028410%
471 RIVAS FOOD CO. 413 N BROADWAY ST UNIT# A Yes Yes 1.5 0.208340%
472 ALONSO'S LARGA DISTANCIA 417 N BROADWAY ST Yes Yes 1 0.062739%
473 LEO'S WATCH & JEWELRY REPAIR 4171/2 N BROADWAY ST Yes Yes 1.5 0.092333%
474 MACRES FLORIST 419 N BROADWAY ST Yes Yes 1.5 0.210116%
475 TRUTH & ADVERTISING 454 N BROADWAY ST Yes Yes 1 0.469160%
476 RAGS 454 N BROADWAY ST UNIT# 100 Yes Yes 1.5 0.105354%
477 RICARDO'S AUTO REPAIR 119 N BUSH ST Yes Yes 1 0.101408%
478 RESCUE BEEZ 119 N BUSH ST UNIT# A7 Yes Yes 1 0.038669%
479 STANDARD REBUILDERS 119 N BUSH ST UNIT# B Yes Yes 1 0.094700%
480 CENT GALLERY 201 N BUSH ST Yes Yes 1.5 0.077536%
481 ROAM INTERNATIONAL 202 N BUSH ST Yes Yes 1 0.085230%
482 AFFORDABLE VIDEO PRODUCTIONS, LLC. 204 N BUSH ST Yes Yes 1 0.074971%
483 HACOM 205 N BUSH ST Yes Yes 1.5 0.275814%
484 SPLITENDS SALON 207 N BUSH ST Yes Yes 1 0.078502%
4B5 AN IDEAL WORLD 209 N BUSH ST Yes Yes 1 0.164936%
486 BRIAN KONOSKE PHOTOGRAPHY 215 N BUSH ST Yes Yes 1 0.385508%
487 PACIFIC POND GROUP 220 N BUSH ST Yes Yes 1 0.028410%
488 IMPERIAL INDUSTRIES, INC. 223 N BUSH ST Yes Yes 1 0.052480%
489 BTS (BURGESS TECHNICAL SERVICES) 225 N BUSH ST Yes Yes 1 0.071025%
490 DONALD KROTEE PARTNERSHIP INC 230 N BUSH ST Yes Yes 1 0.114429%
491 WEATHERLY STUDIO 263 N BUSH ST Yes Yes 1 0.058398%
492 BARBARINO, RICHARD 265 N BUSH ST Yes Yes 0.25 0.008188%
493 FORKAN, JOE A. 265 N BUSH ST Yes Yes 1 0.028410%
494 LA CASA BLANCA BEAUTY SALON 300 N BUSH ST Yes Yes 1 0.059977%
495 PARKING CO OF AMER CAL 300 N BUSH ST Yes Yes 1 0.054058%
496 PARKING CO OF AMERICA/CAL 302 N BUSH ST Yes Yes 0.25 0.013219%
497 ELMA'S BEAUTY SALON 308 N BUSH ST Yes Yes 1 0.077338%
498 JALISCO BRIDAL FOTO & VIDEO 310 N BUSH ST Yes Yes 1.5 0.089965%
499 LAS CASUELITAS 312 N BUSH ST Yes Yes 1.5 0.124294%
500 ARIES BEAUTY INC DBA:ARIES BEAUTY STYLING 313 N BUSH ST Yes Yes 1 0.082073%
501 LAURA'S NOTARY & TRAVEL SERVIC 318 N BUSH ST Yes Yes 1 0.052874%
502 THE WILCOX GROUP, LLC. 712 N BUSH ST Yes Yes 0.25 0.038768%
503 CUSTOM AUTO SERVICE 302 N FRENCH ST Yes Yes 1 0.212286%
504 YOST STUDIOS 320 N FRENCH ST Yes Yes 0.25 0.032979%
505 LEFT OF THE DIAL RECORDS 320 N FRENCH ST UNIT# B Yes Yes 1.5 0.309511%
506 LABELL EXCHANGE 501 N FRENCH ST Yes Yes 1 0.256085%
507 CVS/pharmacy #9583 102 N MAIN ST Yes Yes 1.5 1.581490%
508 M & A GABAEE, A CAL LTD PTNERSHIP 102 N MAIN ST Yes Yes 0.25 0.046364%
509 RITE AID #5759 111 N MAIN ST Yes Yes 1.5 1.464891%
510 DIAMOND PARKING SERVICES LLC #SA58 200 N MAIN ST Yes Yes 1 0.054453%
511 GAUCHO INVESTMENTS, LLC 200 N MAIN ST Yes Yes 0.25 0.025845%
512 THE MANHATTAN BANQUET HALL 200 N MAIN ST UNIT# 100 Yes Yes 1 0.091543%
513 DASCANIO, DENNIS LAW OFFICE 200 N MAIN ST UNIT# 200 Yes Yes 1 0.122715%
514 NIGHT GALLERY CERAMICS 201 N MAIN ST Yes Yes 1.5 0.073393%
515 PLATINUM EMPIRE REAL ESTATE, INC. 207 N MAIN ST Yes Yes 1 0.072603%
516 C3 OFFICE SOLUTIONS 217 N MAIN ST UNIT# 119 Yes Yes 1 0.308170%
517 PENCILBOX, LLC 217 N MAIN ST UNIT# 125 Yes Yes 1 0.181508%
518 DGWB, INC. 217 N MAIN ST UNIT# M22 Yes Yes 1 1.344346%
519 DGWB VENTURES LLC 217 N MAIN ST UNIT# M22 Yes Yes 0.25 0.050408%
520 FLORAL PARK CAFE 300 N MAIN ST Yes Yes 1.5 0.366335%
521 DUEL, EBRAHIM 301 N MAIN ST Yes Yes 0.25 0.027818%
522 WESTERN WOMENS CLINIC 301 N MAIN ST Yes Yes 1 0.097857%
523 SWEETTOOTH DENTAL 3011/2 N MAIN ST Yes Yes 1 0.097857%
524 MI CAMINITO 302 N MAIN ST Yes Yes 1 0.050507%
525 MI CAMINITO 302 N MAIN ST Yes Yes 1.5 0.172236%
526 LA GLORIA 304 N MAIN ST Yes Yes 1.5 0.092333%
527 QUAN M. TRAN, O.D. OPTOMETRY 305 N MAIN ST Yes Yes 1 0.097857%
528 CHARLOTTES BARBER SHOP 306 N MAIN ST Yes Yes 1 0.052480%
529 ESTRADA, JOSEFINA 315 N MAIN ST Yes Yes 1 0.106143%
530 MAIN & IMPERIAL, LLC (500-520) 500 N MAIN ST Yes Yes 0.25 0.039853%
531 WESTERN DENTAL SERVICES INC 500 N MAIN ST Yes Yes 1 0.316456%
532 5 A CLINICA MEDICA GENERAL 505 N MAIN ST Yes Yes 1 0.262793%
533 CEDARS TOWERS SURGICAL IVIED GRP 505 N MAIN ST Yes Yes 1 0.138499%
534 MARCELA'S BEAUTY SALON 510 N MAIN ST Yes Yes 1 0.048928%
535 FARMACIA SANTA ANA 510 N MAIN ST Yes Yes 1.5 0.989615%
536 GUILLERMINA MADRILES 515 N MAIN ST Yes Yes 0.25 0.007793%
6/2612013 (Subject to Update thru July, 1, 2013)
75D-49
Intent to Levy BID Assessment List
Weighted Protest Value
Number Business Name Business Address BID Area BID Eligible BID Rate (% of 100% Total)
537 KARMINA RESTAURANT & GRILL 515 N MAIN ST UNIT# B Yes Yes 1.5 0.088781%
538 SANTA ANA HORTON BUILDING INC 517 N MAIN ST Yes Yes 0.25 0.047646%
539 LATINO HEALTH SVCS MED GRP INC 517 N MAIN ST Yes Yes 1 0.236355%
540 SOUTH GATE ROSE PHARMACY INC 517 N MAIN ST UNIT# 101 Yes Yes 1.5 0.560506%
541 CACERES, JULIO DDS 517 N MAIN ST UNIT# 300 Yes Yes 1 0.089570%
542 MAIN OPTICAL 520 N MAIN ST Yes Yes 1 0.067079%
543 AGUILAR, SERGIO DDS 520 N MAIN ST Yes Yes 1 0.106143%
544 BRUSH ADVISORIES (UNIT #111) 520 N MAIN ST Yes Yes 1 0.081284%
545 MARYAM RAHNEMUN M.D. INC. 520 N MAIN ST Yes Yes 1 0.187427%
546 MAIN STREET PRENATAL MEDICAL C 520 N MAIN ST UNIT# 100 Yes Yes 1 0.177957%
547 EDDAN CARE PHARMACY 520 N MAIN ST UNIT# 206 Yes Yes 1.5 0.894477%
548 JACK IN THE BOX #3180 601 N MAIN ST Yes Yes 1.5 0.657573%
549 THE ENS FUND, LLC 601 N MAIN ST Yes Yes 0.25 0.024464%
550 PALMER INSURANCE AGENCY 631 N MAIN ST Yes Yes 1 0.105748%
551 PALMER INCOME TAX 631 N MAIN ST Yes Yes 1 0.211497%
552 BURGER KING (4309/4916) 701 N MAIN ST Yes Yes 1.5 0.603713%
553 ORG CO CENTER OF LEGAL SVCS 711 N MAIN ST Yes Yes 1 0.097857%
554 PLUS VIDEO 713 N MAIN ST Yes Yes 1.5 0.110089%
555 BEIJING EXPRESS 715 N MAIN ST Yes Yes 1.5 0.107721%
556 TRANG, CHARLIE 715 N MAIN ST Yes Yes 0.25 0.014501%
557 BEIJING EXPRESS RESTAURANT MANAGMENT 715 N MAIN ST Yes Yes 1.5 0.174958%
558 SOMBRERO STREET 719 N MAIN ST Yes Yes 1.5 0.455744%
559 ORIGINAL MIKE'S RESTAURANT 100 S MAIN ST Yes Yes 1.5 0.733925%
560 100 SOUTH MAIN STREET LLC 100 S MAIN ST Yes Yes 0.25 0.017362%
561 FIRESTONE COMPLETE AUTO CARE #271F 101 S MAIN ST Yes Yes 1.5 0.455744%
562 WNC REAL ESTATE PARTNERS LP 100 N ROSS ST Yes Yes 0.25 0.201435%
563 ACE PARKING MANAGEMENT 200 W SANTA ANA BLVD Yes Yes 1 0.085727%
564 MURCHISON & CUMMING, ATTORNEYS 200 W SANTA ANA BLVD Yes Yes 1 0.602923%
565 BURD & NAYLOR 200 W SANTA ANA BLVD Yes Yes 1 0.179141%
566 200 WEST SANTA ANA BOULEVARD HOLDINGS, LLC 200 W SANTA ANA BLVD Yes Yes 0.25 0.151619%
567 QUIZNO'S SUB 200 W SANTA ANA BLVD UNIT# 175 Yes Yes 1.5 0.181114%
568 MONTELEONE & MC CRORY, LAW OFC 200 W SANTA ANA BLVD UNIT# 200 Yes Yes 1 0.179141%
569 THE REEVES LAW GROUP 200 W SANTA ANA BLVD UNIT# 630 Yes Yes 1 0.540974%
570 WILSON, PESOTA & FOX LLP 200 W SANTA ANA BLVD UNIT# 970 Yes Yes 1 0.261214%
571 EVEREST COLLEGE 500 W SANTA ANA BLVD Yes Yes 1 0.937925%
572 CIM URBAN REIT PROPERTIES I, L.P. 500 W SANTA ANA BLVD Yes Yes 0.25 0.054748%
573 HITPROS INC 520 W SANTA ANA BLVD Yes Yes 1 0.049323%
574 BEST CONSTRUCTION SERVICES, INC. 520 W SANTA ANA BLVD Yes Yes 1 0.097462%
575 ELHAI FAMILY TRUST 550 W SANTA ANA BLVD Yes Yes 0.25 0.020321%
576 ORANGE COUNTY REPORTER 600 W SANTA ANA BLVD Yes Yes 1.5 0.456336%
577 PLAZA TOWERS PARKING 600 W SANTA ANA BLVD Yes Yes 1 0.089965%
578 RASCH INVESTIGATIONS 600 W SANTA ANA BLVD Yes Yes 1 0.070630%
579 IMMIGRATION 4 U 600 W SANTA ANA BLVD Yes Yes 1 0.069841%
580 SUNNY HILLS PALLADIUM 600 W SANTA ANA BLVD Yes Yes 1 0.113640%
581 SALLY LOW & ASSOCIATES, INC. 600 W SANTA ANA BLVD Yes Yes 1 0.112456%
582 M C D GENERAL SERVICES 600 W SANTA ANA BLVD Yes Yes 1 0.067474%
583 CIVIC CENTER LLC 600 W SANTA ANA BLVD Yes Yes 0.25 0.150928%
584 OSAJIMA, GLENN K LAW OFFICES 0 600 W SANTA ANA BLVD Yes Yes 1 0.081284%
585 DANTES CAFE, LLC 600 W SANTA ANA BLVD UNIT# 100 Yes Yes 1.5 0.155071%
586 PLAZA CAFE & DELI 600 W SANTA ANA BLVD UNIT# 103 Yes Yes 1.5 0.123110%
587 EDWARDS & ASSOCIATES 600 W SANTA ANA BLVD UNIT# 107 Yes Yes 1 0.114429%
588 SIMPLE LEGAL SOLUTIONS 600 W SANTA ANA BLVD UNIT# 114 Yes Yes 1 0.078522%
589 LAW OFFICES OF STEPHEN 1 RIGGS 600 W SANTA ANA BLVD UNIT# 202 Yes Yes 1 0.081284%
590 CONECCION LATINA 600 W SANTA ANA BLVD UNIT# 2148 Yes Yes 1 0.215944%
591 HEGGENESS, SWEET, SIMINGTON & PATRICIO A P.C. 600 W SANTA ANA BLVD UNIT# 700 Yes Yes 1 0.204000%
592 ROLNICKI, ROLF ATTORNEY 600 W SANTA ANA BLVD UNIT# 814 Yes Yes 1 0.089570%
593 ROSEN, MARK S - ATTORNEY 600 W SANTA ANA BLVD UNIT# 814 Yes Yes 1 0.089570%
594 BARTONE, GREGORY LEE ATTORNEY 600 W SANTA ANA BLVD UNIT# 814 Yes Yes 1 0.081284%
595 LAW OFFICE OF DEBORAH M. VASQUEZ 600 W SANTA ANA BLVD UNIT# 814 Yes Yes 1 0.081284%
596 LAW OFFICES OF JESSE A. MARINO 600 W SANTA ANA BLVD UNIT# 816 Yes Yes 1 0.106143%
597 MUNOZ & ASSOCIATES 600 W SANTA ANA BLVD UNIT# 900 Yes Yes 1 0.089570%
598 LAW OFFICE OF LOUTA KIRK 600 W SANTA ANA BLVD UNIT# 900 Yes Yes 1 0.089570%
599 LAW OFFICE OF RENEE GARCIA 600 W SANTA ANA BLVD UNIT# 900 Yes Yes 1 0.081284%
600 FERRENTINO & ASSOCIATES, INC. 600 W SANTA ANA BLVD UNIT# 925 Yes Yes 1 0.138499%
601 THE LAW OFCS OF VINCENTI LABARBERA 1R, A PROF COR 600 W SANTA ANA BLVD UNIT# 950 Yes Yes 1 0.081284%
602 SCHULMAN, THOMAS L 600 W SANTA ANA BLVD UNIT# 955 Yes Yes 1 0.089570%
603 HUFSTADER, DONALD K LAW OFFICE 600 W SANTA ANA BLVD UNIT# 955 Yes Yes 1 0.081284%
6/26/2013 (Subject to Update thru July, 1, 2013)
75D-50
Intent to Levy BID Assessment List
Weighted Protest Value
Number Business Name Business Address BID Area BID Eligible BID Rate I% of 1001A Total)
604 GRIFFIN & GRIFFIN, A LAW CORP. 600 W SANTA ANA BLVD UNIT# 960 Yes Yes 1 0.236355%
605 LILLY, CHARLES (219 E 1ST ST) 116 N SPURGEON ST Yes Yes 0.25 0.013317%
606 CRISP BRAND AGENCY 200 N SPURGEON ST Yes Yes 1 0.353941%
607 NATIONWIDE ENVIRONMENTAL CONSULTANTS, INC. 212 N SPURGEON ST Yes Yes 1 0.081284%
608 FIESTA MARKETPLACE PARTNERS 301 N SPURGEON ST Yes Yes 0.25 0.010456%
609 YOSTTHEATER 307 N SPURGEON ST Yes Yes 1.5 0.456928%
610 THE YOST 307 N SPURGEON ST Yes Yes 1.5 0.137315%
611 Q ART SALON 205 N SYCAMORE ST Yes Yes 1.5 0.075440%
612 ALL-IMMIGRANTS 318 N SYCAMORE ST Yes Yes 1 0.049718%
613 CREACIONES ALEJANDRA FOTO ESTUDIO Y BRIDAL SHOP 318 N SYCAMORE ST Yes Yes 1.5 0.088781%
614 LOMELI, ARTURO 1 415 N SYCAMORE ST Yes Yes 0.25 0.016967%
615 LOMELI, ARTURO DDS 415 N SYCAMORE ST Yes Yes 1 0.114429%
616 FULL HEALTH UNIVERSITY MEDICAL 415 N SYCAMORE ST Yes Yes 1 0.097857%
617 DIAMOND PARKING SERVICES LLC #SA01 416 N SYCAMORE ST Yes Yes 1 0.086019%
6/26/2013 (Subject to Update thru July, 1, 2013) 10
75D-51
75D-52
EXHIBIT 7
RESOLUTION NO. 2013-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF SANTA ANA LEVYING AN ASSESSMENT FOR THE
DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT
AREA FOR CALENDAR YEAR 2013.
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SANTA ANA AS
FOLLOWS:
Section 1. The City Council of the City of Santa Ana hereby finds, determines
and declares as follows:
A. On February 6, 1984, the City Council, by Ordinance No. NS-1715,
established the Downtown Santa Ana Business Improvement Area
pursuant to California Streets and Highways Code Sections 36500, et seq.
(the "BID Law").
B. On June 17, 2013, the City Council received the 2013 Annual Report for
the Downtown Santa Ana Business Improvement Area (the "Report").
C. On June 17, 2013, the City Council adopted Resolution 2013-027
approving the Report and setting a public hearing for July 1, 2013 at which
time protests could be made to the proposed levy of the 2013 annual
assessment for the Downtown Santa Ana Business Improvement Area
(the "Annual Assessment").
D. On July 1, 2013, at the time and place called for in Resolution 2013-027,
the City Council conducted a duly noticed public hearing at which written
and oral protests to the proposed Annual Assessment were made and
considered as provided in Streets and Highways Code section 36524 and
36525.
E. Qualifying written protests constituting a majority of the owners of the
businesses paying the Annual Assessment were not received at or before
the conclusion of the public hearing.
Section 2. The Report is hereby confirmed, and the levy of an assessment for
the calendar year 2013 in accordance with Attachment B of the Report, a copy of which
is attached hereto and incorporated herein by reference, is hereby approved.
Resolution No. 2013-XXX
Page 1 of 3
75D-53
ADOPTED this day of
, 2013.
Miguel A. Pulido
Mayor
APPROVED AS TO FORM:
Sonia R. Carvalho, City Attorney
By:
Jose Sandoval
Chief Assistant City Attorney
AYES: Councilmembers
NOES: Councilmembers
ABSTAIN: Councilmembers
NOT PRESENT: Councilmembers
Resolution No. 2013-XXX
Page 2 of 3
7501-54
CERTIFICATE OF ATTESTATION AND ORIGINALITY
I, MARIA D. HUIZAR, Clerk of the Council, do hereby attest to and certify the attached
Resolution No. 2013-XXX to be the original resolution adopted by the City Council of the
City of Santa Ana on
Date:
Resolution No. 2013-XXX
Page 3 of 3
Clerk of the Council
City of Santa Ana
7501-55
ATTACHMENT A
DOWNTOWN SANTA ANA BUSINESS IMPROVEMENT DISTRICT
2013 ASSESSMENT REPORT
Background
On February 6, 1984, the City Council adopted Ordinance No. NS-1715 pursuant to
Section 36500, et seq., of the 1979 State of California Streets and Highways Code,
creating a Business Improvement District (BID) in Downtown Santa Ana. On October 6,
2003, the City Council appointed the Community Redevelopment and Housing
Commission (CRHC) as the Downtown Santa Ana Business Improvement District
Advisory Board. As the BID Advisory Board, the CRHC is responsible for making
recommendations to the City Council on the expenditure of revenues derived from the
levy of assessments, on the classification of businesses, as applicable, and on the
method and basis of levying the assessments (including the annual budget).
The BID was established as a means of providing the Downtown business community
with the funding to promote the Downtown through events and advertising pieces;
funding to increase security and enhance the overall aesthetics of the area; and also to
maintain the downtown shopping corridors.
Improvement Area Boundaries
The geographic boundaries of the district remain unchanged from the original 1984
area, and they include over 700 retail, service, and professional members (see
Attachment A-1).
Assessment Formula
The formula for the BID tax levy also remains unchanged from the original 1984
ordinance and is based on the category and/or sales volumes of the business (see
Attachment A-2).
2013 Budget Plan
Based on the feedback from the two Associations, the 2013 BID Budget focuses
primarily on the continuation of promotions and marketing of the BID. Some of the
promotion and marketing will be focused on Downtown events and advertising pieces;
which are all designed to enhance the overall aesthetics of the area and also to
maintain the downtown shopping corridors. Detailed breakdowns of the two groups'
budgets are attached (Attachment A-3). The estimated assessments from the BID
Page 1 of 6
75D-56
would be $250,000 to be split evenly by Downtown Inc. and the Santa Ana Business
Council Inc. -- the two business groups that have spearheaded this reactivation
process. All revenues collected since the 2007 BID assessment have been expended
and there are no surplus funds or deficits in this fiscal year.
These two representative business associations are proposing to host a variety of major
community events and promotions, including, but not limited to the following:
• Sound Downtown/Restaurant Week ($10,000)
• OC Pride ($5,000)
• Day of the Dead ($5,000)
• Patchwork ($10,000)
• Downtown Santa Ana Film Festival ($5,000)
• OC Fashion Week ($5,000)
• Artwalk / Sidewalk sale (Spurgeon & 4th Street) ($2,000)
• Valentine's Day ($1,000)
• Spring Festival & St. Patrick's Day ($2,000)
• Quinceahera Expo ($3,000)
• Mother's Day ($8,000)
• Father's Day ($1,000)
• 4th of July ($3,000)
• Art Fair ($2,000)
• 16th & Film Festival ($5,000)
• Lucha Libre & Halloween ($6,000)
• Noche de Altares ($3,000)
• Christmas ($4,000)
Other programming for the associations will include funding for the Downtown
Restaurant Association, Holiday promotions, website development and maintenance,
and an artist retention program.
Page 2 of 6
7501-57
ATTACHMENT A-1
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75D-58
ATTACHMENT A-2
2013 ANNUAL ASSESSMENT FORMULA
The following businesses located within the boundaries of the Business Improvement
District (BID), classified under City Ordinance NS 1690 as Amusement Services,
Pawnbrokers, Service Station and Classification A, including, but not limited to Retail
Sale of Goods, Hotel and Motels, Theaters and Food Establishments, shall pay an
amount equal to one and one-half times their annual business license fee.
Businesses classified as Commercial Rental Property, Rental Property, Residential and
Rooming House shall pay an amount equal to one-quarter times their annual business
license fee.
All other businesses, including Professions, Trades and Services within the boundaries
of the proposed Business District, shall pay an amount equal to their annual business
license fee.
Once the assessment formula is established, it cannot be changed without written
notice to all businesses within the boundaries of the proposed Business Improvement
District and a public hearing held by the City of Santa Ana.
Page 4 of 6
75D-59
ATTACHMENT A-3
DOWNTOWN BUSINESS IMPROVEMENT DISTRICT
PROPOSED BUDGETS SUMMARY
2013
OPERATING FUND
REVENUE
BID Assessments - current .........................................................$250,000
Prior Year Carry Forward ............................................................$0
Total Revenue
$250,000
EXPENDITURES
Downtown Inc.
ADMINISTRATION
Overhead (Supplies, insurance, misc) ..................................$6,000*
MARKETING
Special Events
Sound Downtown/Restaurant Week $10,000
OC Pride $5,000
Day of the Dead $5,000
Patchwork (2x) $10,000
Downtown Santa Ana Film Festival $5,000
OC Fashion Week $5,000
Other $12,000
Total .................................................................... $52,000
Advertising (Print/Online) .................................................$57,000
OTHER PROGRAMMING
Restaurant Association ....................................................$5,000
Artist Retention Program ...................................................$5,000
Page 5 of 6
75D-60
Total $125,000
*Office Rent is being subsidized by a DTI Board member.
Santa Ana Business Council Inc.
ADMINISTRATION
Overhead (Office rental, supplies, insurance, misc) ................$12,500
MARKETING
Special Events ...............................................................$40,000
Artwalk / Sidewalk sale (Spurgeon & 4th Street) $2,000
Valentine's Day $1,000
Spring Festival & St. Patrick's Day $2,000
Quinceanera Expo $3,000
Mother's Day $8,000
Father's Day $1,000
4th of July $3,000
Art Fair $2,000
16th & Film Festival $5,000
Lucha Libre & Halloween $6,000
Noche de Altares $3,000
Christmas $4,000
Advertising (Print/Online) ................................................. $50,625
Newsletters ................................................................... $8,750
Website & Social Media ....................................................$8,750
OTHER PROGRAMMING
Holiday Promotions .........................................................$4,375
Total
Total Expenditures
$125,000
$250,000
Page 6 of 6
75D-61
75D-62
EXHIBIT 8
Protest Letters
2013 Downtown Santa Ana
Business Improvement District Assessment
As of the date the agenda was prepared 32 unverified letters of protest
were received by the Clerk of the Council Office.
If additional letters are received, total count will be reported out at the
City Council meeting of July 1, 2013.
75D-63
75D-64