HomeMy WebLinkAbout25H - AGMT - DT VALET PARKING SRVSREQUEST FOR
COUNCIL ACTION
CITY COUNCIL MEETING DATE:
MARCH 18, 2014
TITLE:
PILOT PROGRAM FOR VALET PARKING
SERVICES IN THE DOWNTOWN
CITY MAN GER
RECOMMENDED ACTION
CLERK OF COUNCIL USE ONLY:
APPROVED
❑ As Recommended
❑ As Amended
❑ Ordinance on 1" Reading
❑ Ordinance on 2nd Reading
❑ Implementing Resolution
❑ Set Public Hearing For_
CONTINUED TO
FILE NUMBER
Authorize the City Attorney to prepare and City Manager and Clerk of the Council to execute a
license agreement with the selected vendor for a six -month pilot program for valet parking
services in Downtown Santa Ana, subject to nonsubstantive changes approved by the City
Manager and City Attorney.
DISCUSSION
This staff report provides background information and recommends an approach to provide for a
six -month pilot program for valet parking services in Downtown Santa Ana. The City currently
does not have a policy or procedure that addresses valet parking services in the downtown area.
However, valet parking services may provide an advantage to the area, enhance the shopping
experience in Downtown Santa Ana and provide an overall benefit by:
• Providing a greater convenience for customers of the Downtown;
• Extending business to the curb and improve customers' overall shopping experience;
• Creating a positive customer service with the objective of repeat business;
• Increasing overall parking capacity, which helps meet the demand.
Over the last several months, staff has met with the YOST Theatre to discuss the possibility of
introducing valet parking services. The initial request from the YOST Theater was to operate
valet parking from 8:00 p.m. to 2:00 a.m. Thursdays through Saturdays with a drop off /pick up
location at the city -owned surface lot located on Third and Bush Streets (Exhibit 1). It is
anticipated that a private agreement with a nearby business /parking lot owner would be entered
into for the use of parking overflow vehicles.
Staff research indicated that the City of Huntington Beach has successfully run city- operated
downtown valet parking services. Cities such as Anaheim, Costa Mesa, Fullerton and Laguna
Beach have allowed privately operated valet parking services through an established approval
process.
25H -1
Valet Parking Services Pilot Program
March 18, 2014
Page 2
City staff comprised of Community Development, Planning, Public Works, Police, and City
Attorney's Office has reviewed the best way to execute the valet parking services and has
determined that using the city's licensing agreement is the best approach to allow a vendor to
operate valet parking on city -owned property, such as the Third and Bush surface lot.
Community Development Agency staff will procure three informal bids from parking management
companies to implement the six -month pilot program for valet parking services and the City
Manager will be authorized to enter into a licensing agreement with the most qualified vendor.
Included in the bids will be a plan that specifies how all city expenses will be covered by the valet
parking revenue and will detail how the City will participate in revenue sharing. The license
agreement will be effective for a six -month period. If the program is successful, staff may
negotiate a longer term agreement for City Council approval and begin analyzing where
additional valet parking services can be offered throughout the City.
The Finance, Economic Development and Technology Council Committee had the opportunity to
review the details of the program at its special meeting on February 24, 2014. Staff will also
outreach to the two downtown business associations, Downtown Incorporated and Santa Ana
Business Council, for assistance in informing local businesses and patrons of this service, and
also to provide feedback and suggestions for improvements to the program.
FISCAL IMPACT
There is no fiscal impact associated with this action.
iwarc ivioney
Economic Developmer) t ecialist III
Community Developr&n Agency
MM /kg
Exhibit: 1. Third and Bush Parking Lot Map
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