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Home My WebLink About2015-01-12 FEDTCITY OF SANTA ANA CITY COUNCIL COMMITTEE ON FINANCE, ECONOMIC DEVELOPMENT, & TECHNOLOGY REGULAR MEETING MINUTES JANUARY 12, 2015 CALL TO ORDER: City Hall 20 Civic Center Plaza, Room 1600 Santa Ana, CA 5:38 p.m. ATTENDANCE: Council Committee members: Michele Martinez, Chairperson David Benavides, Vice - Chairperson Vincent Sarmiento, Committee Member MEMBERS ABSENT: STAFF PRESENT: None Francisco Gutierrez, FMSA Sergio Vidal, FMSA Teresa Ramirez, FMSA Waldo Barela, FMSA Alvaro Castellon, FMSA Sandra Simon, FMSA David Cavazos, City Manager Kelly Reenders, CDA Marc Morley, CDA Leigh Eisen, CDA Jorge Garcia, CMO Vince Fregoso, PBA GUESTS PRESENT: Ana Urzua, Santa Ana Building Healthy Communities (SABHC); Nancy Mejia, Latino Health Access (LHA); Claudia Arellanes, Santa Ana Business Council PUBLIC COMMENTS(After Item 4 presentation) • Ana Urzua, Campaign Coordinator for Santa Ana Building Healthy Communities spoke in support of Santa Ana Wellness District. • Nancy Mejia, Latino Health Access spoke in support of Santa Ana Wellness District. • Claudia Arellanes, Santa Ana Business Council spoke in support of Santa Ana Wellness District. • Abel Ruiz, works with high school students and organic waste collection, spoke in support of Santa Ana Wellness District. • Samuel Romero, Santa Ana Business Council, resident and former business owner, spoke in support of Santa Ana Wellness District and shopping in Santa Ana. January 12, 2015 1 Finance, Economic Development, & Technology Minutes • Paul Chamberlin, restaurant owner, LHA, Wellness Corridor, spoke in support in Santa Ana Wellness District. • Lynnete Guzman, Kidworks, spoke in support of Santa Ana Wellness District. • Gabriella Bailan, Kidworks, Junior at Segerstrom High School and member of Kidworks, spoke in support of micro farms and Santa Ana Wellness District. • Madeleine Spencer, resident and member of SACRED, spoke in support of Santa Ana Wellness District. • Marilynn Montano, volunteer at El Centro Cultural de Mexico, spoke in support of Santa Ana Wellness District presentation. • Jeanette Rubio, resident and member of Latino Health Access, spoke in support of Santa Ana Wellness District. • Elisabeth LeGuin, resident and professor at UCLA, spoke in support of Santa Ana Wellness District. • Victor Payan, resident and member of Unite Artist of Santa Ana (UASA), spoke in support of Santa Ana Wellness District. • Misael Diaz, resident and artist, has spent last two years documenting history of downtown. Spoke in support of Santa Ana Wellness District. • Julie Castaneda, Kennedy Commission, spoke in support of affordable housing in Santa Ana. • Juan Carlos Macedo, resident and member of SACRED, spoke in support of Santa Ana Wellness District and need for city to support community gardens. AGENDA DISCUSSION ITEMS 1. Approval of Minutes from the Regular Meeting of November 10, 2014. MOTION: Benavides SECOND: Martinez VOTE: AYES: Martinez, Benavides, Sarmiento (3) NOES: None (0) ABSENT: None (0) January 12, 2015 1 Finance, Economic Development, & Technology Minutes (Item 4 was taken out of order.) 4. Santa Ana Wellness District: A Study of Demand and Supply for Wellness Goods and Services in Downtown, Santa Ana, California — (Jeb Brugmann, The Next Practice & Ana Urzua, Building Healthy Communities) Utilizing video conferencing, Jeb Brugmann of The Next Practice (Canada), provided presentation that focused on: 1) What is the downtown's existing competitive advantage — for both traditional and new customer segments? 2) What is the potential to increase sales and to renew downtown retail through a wellness district' strategy? 3) How is that potential most cost effectively achieved, with the greatest local economic and social benefit? Three scenarios were provided to councilmembers: 1) The Latino Downtown Revival; 2) The Santa Ana Downtown Tourism; 3) The Post - Latino Downtown. Detail of changes provided within video presentation along with handout of their working draft of Resolution for the City Council. Councilmember David Benavides had several questions for Mr. Brugmann regarding the source of his data and other information. Would like open discussion to review several questions and responses. Committee Chair Martinez stated that health and wellness has been talked about since 2006 and should be a part of economic development. Branding and embracing the Latino community would be an opportunity to be proud of our culture and people that make us a vibrant community. Much of what was presented we are already doing, we just need to balance downtown and set good policies to move us forward. We don't want to miss any opportunities to invest in Santa Ana. Councilmember Vince Sarmiento withheld comment until after public comments were completed. He met with Jeb several years ago. Downtown goes through cycles, cultures, and generational influences. All wanting downtown healthy, successful, and to be a draw from outside and also from immediate area. Continue to reinvent downtown. Latino Downtown label should be embraced. In support of principles outlined in resolution. Initial motion by Committee Chair Martinez to move forward to full City Council in March, with review by staff (City Attorney's Office, City Manager's Office, Community Development Agency) and Ana Urzu. City Manager, David Cavazos, has identified 18 issues regarding policies and authorities. City Manager's office will review and write summary of issues as well as an analysis of the Resolution and forward to the City Council. January 12, 2015 1 Finance, Economic Development, & Technology Minutes Revised Motion: Move forward with staff to work with Ana Urzua, Santa Ana Building Healthy Communities and bring forward to full city council. Staff task: City Manager's office will review and write summary of issues as well as an analysis of the Resolution and forward to the City Council. MOTION VOTE Martinez AYES: NOES: ABSENT: SECOND: Benavides Martinez, Benavidez, Sarmiento (3) None (0) None (0) 2. Economic Development Taskforce Recommendation to Develop Citywide Economic Development Strategic Plan {Strategic Plan No. 3.1a) — (CDA) Kelly Reenders, Executive Director, provided presentation on strategic plan listing taskforce panelists and rating of consultants. Committee members would like additional information (background on firms, scope of work, cost breakdown). Highest ranked firm, RSG, has worked with City before in Redevelopment Agency and is retooled. Councilmembers have concerns due to past history and need information on prior expertise in strategic planning with other cities. Councilmembers inquiring on makeup of taskforce who will be covering Latino issues. Executive Director stated all candidates had been invited to attend. (Item 6 was taken out of order.) 6. Update on 815 North Harbor Multi- Housing Project Financing (Strategic Plan No. 5.3a) — (CDA) PowerPoint presentation and handout provided by Executive Director, Kelly Reenders. C &C Development Company in partnership with City on this project. Proposed unit mix: 68 three - bedroom units and 1 two - bedroom unit. Motion to move item forward. Kelly Reenders, Executive Director, updated committee on progress and timeline of MOTION: Sarmiento SECOND: Martinez VOTE: AYES: Martinez, Sarmiento, Benavides (3) NOES: None (0) ABSENT: None (0) January 12, 2015 1 Finance, Economic Development, & Technology Minutes 5. Report on Inclusionary Housing Fund Application {Strategic Plan No. 5.3b} - (CDA) Kelly Reenders, Executive Director, provided committee members a memo on Housing Opportunity Ordinance Inclusionary Housing Funds Application that outlined the application timeline and outreach efforts. A draft of the Affordable Housing Funding Application was also provided for review. Committee Chair Martinez would like a copy sent to Mayor and all City Council members so they can be fully aware. ITEMS MOVED TO NEXT COMMITTEE MEETING Due to time constraints, the following items will be placed on the next meeting's agenda. • ( #3) Report on Downtown Banner Program • ( #7) FY 14 -15 Second Quarter Actuals of General Fund revenues and expenditures • ( #8) Unfunded Pension Liabilities and Other Post - Employment Benefits (OPEB) • ( #9) Development Services Counter Electronic Queuing System — Progress Update COMMITTEE MEMBER COMMENTS - None STAFF MEMBER COMMENTS -None Adjournment — 7:53 p.m. Teresa R nirez, CA -OM Recordi g Secrepry, CDA January 12, 2015 1 Finance, Economic Development, & Technology Minutes