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HomeMy WebLinkAbout19F - YOUTH COMMISSION BIKE HELMENT INITIATIVEREQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: April 19, 2016 TITLE: YOUTH COMMISSION BIKE HELMET ART INITIATIVE FUNDS FOR 2015 -16 {STRATEGIC PLAN NO. 1, 1E} CITY MANAGER RECOMMENDED ACTION CLERK OF COUNCIL USE ONLY: 0 As Recommended ® As Amended [I Ordinance on I' Reading © Ordinance on 2 "6 Reading ❑ Implementing Resolution 0 Set Public Hearing For CONTINUED TO FILE NUMBER Receive and file Youth Commission Bike Helmet Art Initiative. DISCUSSION The Santa Ana Youth Commission is an advisory body to the City Council that reviews and recommends programs that stimulate a prosperous environment for Santa Ana youth. In an effort to further this objective, the Youth Commission formulated the Bike Helmet Art Initiative that is intended to increase bike safety and bike safety awareness among Santa Ana youth. The Bike Helmet Initiative will encourage youth to wear helmets, other protective gear, learn basic road safety and hand signals. As part of the fiscal year 2015 -2016 budget, the City provided $25,000 to the Parks, Recreation and Community Services Agency to assist in the Youth Commission's efforts. The Bike Helmet Initiative is expected to cost $14,000. The funds will support the purchase of helmets, protective gear, and marketing costs. It will also provide staff support for the various events where the Initiative will be conducted. These events include: Dia de los Ninos /Dia de los Libros (Day of the Child /Day of the Books) celebration on April 23, 2016, the Cinco de Mayo festival on April 30 -May 1, 2016, and the Fourth of July event. At the Dia de los Ninos /Dia de los Libros and Cinco de Mayo events, youth will be provided with free, custom - fitted helmets, approximately 700 helmets will be available and encouraged to individualize their helmets using art supplies provided by staff. All participants will be invited to attend the Fourth of July celebration for a chance to obtain additional protective gear. Participants that decorate their helmets will have the opportunity to enter their helmet creations into a Facebook competition to determine which are best "liked" by voters. Participants' helmets with the most "likes" will be asked to attend the booth at Fourth of July event to have their helmets displayed and be part of the final step of the competition in which visitors will vote for a winning helmet. The winner will receive a new bike. The goal of the Youth Commission is that this Initiative will respond to the City's concern for the safety of young people riding bikes in a high traffic environment. 19F -1 Youth Commission Bike Helmet Art Initiative April 19, 2016 Page 2 STRATEGIC PLAN ALIGNMENT Approval of this item allows the City to meet Strategic Plan Goal #1 - (Community Safety), Objective #1 (Modernize the Community Policing philosophy to improve customer service, crime prevention and traffic /pedestrian /bicycle safety), Strategic E (Create a task force between the Police Department, Public Works Agency and the Santa Unified School District to increase community outreach emphasizing traffic /pedestrian /bicycle safety (i.e. Active Transportation Safety Plan). FISCAL IMPACT There is no fiscal impact associated with this action. Gerardo Mouet Executive Director Parks, Recreation and Community Services Agency 19F -2