HomeMy WebLinkAbout19G - LIBRARY LOGO CONTESTREQUEST FOR
COUNCIL ACTION
CITY COUNCIL MEETING DATE:
APRIL 19, 2016
TITLE:
SANTA ANA PUBLIC LIBRARY LOGO
DESIGN CONTEST RESULTS
{STRATEGIC PLAN NO. 2, 3C}
CITY MANAGER
RECOMMENDED ACTION
CLERK OF COUNCIL USE ONLY:
❑ As Recommended
As Amended
C� Ordinance on 1" Reading
❑ Ordinance on 2 I Reading
Implementing Resolution
® Set Public Hearing For
CONTINUED TO
FILE NUMBER
Receive and file Santa Ana Public Library Logo Design Contest results.
DISCUSSION
The Santa Ana Public Library released a Logo Design Contest open to any resident of Santa Ana or
Santa Ana Library cardholder with the objective to solicit designs that would bring represent the
Santa Ana Public Library. Several major city public libraries in the country have unique logos that
help brand the importance of library services in the communities they serve.
From October 7, 2015 to January 4, 2016, the Santa Ana Public Library released the Logo Design
Contest where candidates were to submit their logo designs by Monday, January 4, 2016.
Candidates had the option of submitting their logo designs electronically via email or providing an
original copy at the Santa Ana Public Library Information Desk. All designs were required to include
a description of their logo and its meaning. The Santa Ana Public Library received 76 submissions,
which were evaluated by a committee of library staff using a rating scale of 1 (low) to 5 (high), while
considering the library's mission as a basis, which included literacy, diversity, community,
technology, information, youth, history, future. Applicants' identities were kept confidential to ensure
fairness. The committee of library staff met to rate each submission and five finalists were selected.
The five finalist logo designs were uploaded to the Parks, Recreation and Public Library Facebook
page in an effort to allow the general public to help identify the winning logo by a show of the highest
number of Facebook `Likes'.
On February 8, 2016, Anthony Navarro was announced as the winner of the Logo Design Contest.
Anthony Navarro is a Santa Ana resident that attended Century High School where he took graphic
design courses, and is now studying business at Santa Ana College. Anthony uses his talent in
creating graphics as a medium of his imagination and enjoys drawing because he can visualize an
idea on paper. His philosophy for the library, which comes across in his logo, is "Commitment of
knowledge to the community."
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Santa Ana Public Library Logo Design Contest Results
April 19, 2016
Page 2
STRATEGIC PLAN ALIGNMENT
Approval of this item allows the City to meet Goal #2 - Youth, Education, Recreation, Objective #3
(Expand use of technology as a tool for communication and education in the community),
Strategy C (Review web, social media, and CTV3 services and develop new strategies for more
effective use).
FISCAL IMPACT
There is not fiscal impact associated with this action.
Gerardo Mouet
Executive Director
Parks, Recreation and Community Services Agency
EXHIBIT: 1. Logo and Description
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Santa Ana Public Library Logo Description
The starting point in the design of the logo is the architecture of the Santa Ana Public
Library. The building is distinct enough to be recognizable in a simpler form. There are
many truly inspired logos that are generic and can be used for any library, but the goal
here is to create a logo that is specific to this library. Then the stated mission of library
served as a checklist of elements for the logo that have been included to some extent in
an intricate design. The design concept of negative space is a personal preference that
is prevalent in the logo artwork. The logo features the library building to represent a
sense of history and to be unique among other logos. The other elements of the logo
are generic recognizable representations of the library's mission. The more prominent
elements are technology and community which are represented with electronic devices
and connected figures. The connected figures can represent youth, diversity, and
community. The electronic devices and books can represent technology, information,
future, and literacy. The logo promotes the connection the library has to the people of
the city which is a demonstration of its commitment to the community
VT J
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