HomeMy WebLinkAboutPOWERPOINT - WORK STUDY- ECONOMIC DEVELOPMENT INITIATIVES(EDI)
City of Santa Ana
FY 2016-2017
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Economic Development Funding and Staffing
Santa Ana Economic Indicators
Real Estate Investment
Unemployment
Investment in the City
Vibrant Economic and Business Activity
Major Residential Projects
Public-Private Partnerships
Economic Development Initatives
◦Proposal Categories
◦Funding
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Project ED Investment (FY15-16) ED Investment (FY16-17)
-
Economic Development Public/Private $1 million
Partnerships
- $1.6 million ($400k each corridor)
Economic Development and Infrastructure
Projects in Corridors (Downtown, Harbor, S.
Main, 17 th Street)
General Fund Allocation (Economic $617,866 (includes 1 time $150,000 $465,675
Development Division) allocation for ED)
Former Enterprise Zone funds - includes $502,000 $265,500
funding for:
Chamber GROW Conference ($50,000)
Chamber Difference Makers ($2,000)
Chamber Business Retention Program ($10,000)
State of the City ($5,000)
Chamber Community Guide ($7,000)
Chamber Taste of Santa Ana ($2,000)
Downtown $302,000 -
WORK Center (Federal Funding) $3,221,503 $3,171,375
South Main Public Improvements (settlement) $250,000 $4.7 million
Additional Improvements for S. Main - $2.5 million
(redevelopment bonds)
Wayfinding $400,000 Marketing $50,000*
Strategic Plan
Marketing $50,000* Downtown $25,000*
Downtown $25,000* Sister Cities Initiative $25,000*
ED Strategic Plan $120,000 Arts and Culture $250,000*
Arts and Culture $250,000*
Sister Cities Initiative $25,000*
Total 350,000
Total $870,000
Surplus Funds (Branding & Placemaking) $150,000 $150,000
Total $5,913,369 $14,202,550
*Recurring funding source
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WORK Center:
(2) Economic Development Specialist III
(10) Workforce Specialist II
(2) Workforce Specialist IV
(2) Senior Office Assistant
16 Total Full Time Positions
______________________
Economic Development Division:
Executive Director of Community Development (45%)
Economic Development Specialist III
Senior Management Analyst (15%)
Community Development Commission Secretary (45%)
2 Full time positions
____________________
Downtown:
Downtown Development Liaison
1 Full time position
19 Full Time Positions
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IndicatorMetricUp/Down
# of Business Licenses29,107
Building Permits6,700
Property Values$23,013,226,208
Sales Tax$43,232,124
Hotel Visitors Tax$8,983,179
Building Permit Valuation$149,546,183
Job Seekers assisted by
26,910
WORK Center
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New BusinessSquare FootageLease Year
Banc of California178,3342016
Deutsche Bank136,2692015
DHL61,7312016
The Enthusiast Network61,6092015
PacifiCare Insurance60,0002015
American Cooling Tower49,7002015
GS Overnight Delivery47,7652015
Round 1 Entertainment47,5002015
24-Hour Fitness47,5002015
Atlas International46,6002015
Jobber’s Wholesale46,4172016
Hobby Lobby46,0002015
Del Amo Motorsports45,4112015
New American Funding41,4182015
Over 1.9 million square feet leased since 2015
Estimated over 1,000 new jobs created
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Santa Ana’s annual unemployment rate in 2015 was 5.2%.
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Over 1.9 million square feet leased since
2015
Over $10 million dollars (City funding)
earmarked for Economic Development
efforts in upcoming years
Over $50 million invested by MainPlaceMall
to redevelop former Macy’s Men’s store
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4Street MarketDiscovery Cube Expansion
th
Reimagined 30,000 sq. ft. building
Invested over $22 million to double current size
Home to innovative drink and dining
44,000 sq. ft. of new building and renovated
options
space
Additional Economic and Business Highlights
Volvo of Orange County Sales Tax Rebate
EsportsArena
Agreement
New 15,000 sq. ft. first of its kind video
gaming recreation center
Facility upgrade and remodel –among top 50
City sales tax generators
DGWB & Amusement Park Entertainment
Hotel Development Incentive Program
Merger
Attract development of four to five-stars or
Future fiber optic micro data center
AAA-rated four Diamond and above quality
Santa Ana to become the first Gigabit city in
hotels in the City
Orange County
Source: City of Santa Ana –Community Development Agency
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The 301
182-unitresidential developmentOn‐site amenitiesLocated in City Place at
301 E. JeanetteLane
The Legadoat the Met
284‐unit residential developmentOn‐site amenitiesLocated in MacArthur Place at
200 E.FirstAmerican Way
Source: City of Santa Ana –Community Development Agency
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The Madison
219 residentialunits and 4 live/work units6,300sq. ft. commercial spaceLocated in City Place at
301 E. JeanetteLane
The Heritage
•1,225 unit residential developmentLocated near Irvine/Tustinborder at
900 sq. ft. of retail space and 5,500 sq. ft. of restaurant space2001 E. Dyer Road.
Source: City of Santa Ana –Community Development Agency
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City/Chamber Business Retention team–over 250
businesses visited since 2015
Warner Industrial Assessment District –50/50
City/Business cost share to improve local industrial
streets
South Main Street Public Improvements –Over $7
million will be invested next 5 years
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Encourage local private and public partnerships.
Vibrant economic development activities to increase
prosperity of local residents and businesses.
Leverage limited City resources and improve City
service/delivery at the local level.
Focus on short-term economic stabilization and
long-term economic sustainability.
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Marketing/Tourism:
1.
Marketing campaigns
•
Targeted advertisement
•
Marketing collateral
•
Business newsletters
•
Citywide photography
•
Website development;
•
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Technology:
2.
Smart phone/web based apps.
•
to streamline City
development process
Technology incubator
•
Website development
•
Partnerships with educational
•
institutions
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Small Business
3.
Development:
Small business training &
•
workshops
Small business loan programs
•
Facade rehabilitation
•
programs
Partnerships with educational
•
institutions.
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Up to $1M allocated for economic
development initiatives.
No minimum or maximum award amount;
however, anticipated award amounts to range
from $100K to $250k.
12-18 months performance period.
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Release RFP as presented
1.
Direct Allocation of $1 million in economic
2.
development project funds to an
organization(s) in public/private partnership
Combination of the above
3.
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