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HomeMy WebLinkAboutACE AGENCY, INC., THE -2017INSURANCE BPI ON FILE WORK MAY NR PROCEED CLERK OF COUNCIL DATE, W Is MR 0:CM0(/ ) Daniel Soto CONSULTANT AGREEMENT CITY OF SANTA ANA N-2017-230 THIS AGREEMENT is made and entered into this 9th day of October, 2017 by and between The ACE Agency, Inc., a California Corporation, ("Consultant"), and the City of Santa Ana, a charter city and municipal corporation organized and existing under the Constitution and laws of the State of California ("City"). RECITALS A. The City desires to retain a consultant having special skill and knowledge in the field of public relations regarding the Wings of the City project to generate awareness as to the project and its impact on the community and abroad. B. Consultant represents that Consultant is able and willing to provide such services to the City. C. In undertaking the performance of this Agreement, Consultant represents that it is knowledgeable in its field and that any services performed by Consultant under this Agreement will be performed in compliance with such standards as may reasonably be expected from a professional consulting firm in the field. NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the terms and conditions hereinafter set forth, the parties agree as follows: 1. SCOPE OF SERVICES Consultant shall perform during the term of this Agreement, the tasks and obligations including all labor, materials, tools, equipment, and incidental customary work required to fully and adequately complete the services described and set forth in Exhibit A, attached hereto and incozporated by reference. 2. COMPENSATION a. City agrees to pay, and Consultant agrees to accept as total payment for its services for City, the rates and charges identified. in Exhibit A. The total sun to be expended under this Agreement shall not exceed -$10,000 during the term of this Agreement. b. Payment by City shall be made within 45 days following receipt of proper invoice evidencing work performed, subject to City accounting procedures. Payment need not be made for work which fails to meet the standards of performance set forth in the Recitals which may reasonably be expected by City, Page 1 of 9 3. TERM This Agreement shall commence on the date first written above and continue for a four (4) month period with the option for the City to extend the agreement, exercisable by a writing by the City Manager and the City Attorney, unless terminated earlier in accordance with Section 15, below. 5. INDEPENDENT CONTRACTOR Consultant shall, during the entire term of this Agreement, be construed to be an independent contractor and not an employee of the City, This Agreement is not intended nor shall it be construed to create an employer-employee relationship, a joint venture relationship, or to allow the City to exercise discretion or control over the professional manner in which Consultant performs the services which are the subject matter of this Agreement; however, the services to be provided by Consultant shall be provided in a manner consistent with all applicable standards and regulations governing such services. Consultant shall pay all salaries and wages, employer's social security taxes, unemployment insurance and similar taxes relating to employees and, shall be responsible for all applicable withholding taxes. 6. OWNERSHIP OF MATERIALS This Agreement creates a non-exclusive and perpetual license for City to copy, use, modify, reuse, or sublicense any and all copyrights, designs, and other intellectual property embodied in plans, specifications, studies, drawings, estimates, and other documents or works of authorship fixed in any tangible medium of expression, including but not limited to, physical drawings or data magnetically or otherwise recorded on computer diskettes, which are prepared or caused to be prepared by Consultant under this Agreement ("Documents & Data"), Consultant shall require all subcontractors to agree in writing that City is granted a non-exclusive and perpetual license for any Documents & Data the subcontractor prepares under this Agreement. Consultant represents and warrants that Consultant has the legal right to license any and all Documents & Data. Consultant makes no such representation and warranty in regard to Documents & Data which were provided to Consultant by the City. City shall not be limited in any way in its use of the Documents and Data at any time, provided that any such use not within the purposes intended by this Agreement shall be at City's sole risk. INSURANCE Prior to undertaking performance of work under this Agreement, Consultant shall maintain and shall require its subcontractors, if any, to obtain and maintain insurance as described below: a. Commercial General Liability Insurance. Consultant shall maintain commercial general liability insurance naming the City, its officers, employees, agents, volunteers and representatives as additional insured(s) and shall include, but not be limited to protection against claims arising from bodily and personal injury, including death resulting therefrom and damage to property, resulting from any act or occurrence arising out of Consultant's operations in the performance of this Agreement, including, without limitation, acts involving vehicles. The amounts of Page 2 of 9 insurance shall be not less than the following: single limit coverage applying to bodily and personal injury, including death resulting therefrom, and property damage, in the total amount of $1,000,000 per occurrence, with $2,000,000 in the aggregate. Such insurance shall (a) name the City, its officers, employees, agents, and representatives as additional insured(s); (b) be primary and not contributory with respect to insurance or self-insurance programs maintained by the City; and (c) contain standard separation of insureds provisions. b. Business automobile liability insurance, or equivalent form, with a combined single limit of not less than $1,000,000 per occurrence. Such insurance shall include coverage for owned, hired and non -owned automobiles. c. Worker's Compensation Insurance. In accordance with the provisions of Section 3700 of the Labor Code, Consultant, if Consultant has any employees, is required to be insured against liability for worker's compensation or to undertake self- insurance. Prior to commencing the performance of the work under this Agreement, Consultant agrees to obtain and maintain any employer's liability insurance with limits not less than $1,000,000 per accident. d, If Consultant is or employs a licensed professional such as an architect or engineer: Professional liability (errors and omissions) insurance, with a combined single limit of not less than $1,000,000 per claim with $2,000,000 in the aggregate. e. The following requirements apply to the insurance to be provided by Consultant pursuant to this section: i. Consultant shall maintain all insurance required above in full force and effect for the entire period covered by this Agreement. ii. Certificates of insurance shall be furnished to the City upon execution of this Agreement and shall be approved by the City. iii. Certificates and policies shall state that the policies shall not be canceled or reduced in coverage or changed in any other material aspect without thirty (30) days prior written notice to the City. iv, Consultant shall supply City with a fully executed additional insured endorsement. If Consultant fails or refuses to produce or maintain the insurance required by this section or fails or refuses to furnish the City with required proof that insurance has been procured aid is in force and paid for, the City shall have the right, at the City's election, to forthwith terminate this Agreement. Such termination shall not affect Consultant's right to be paid for its time and materials expended prior to notification of termination. Consultant waives the right to receive compensation and agrees to indemnify the City for any work performed prior to approval of insurance by the City. 8. INDEMNIFICATION Consultant agrees to defend, and shall indemnify and hold harmless the City, its officers, agents, employees, contractors, special counsel, and representatives from liability: (1) for personal injury, damages, just compensation, restitution, judicial or equitable relief arising out of claims for Page 3 of 9 personal injury, including death, and claims for property damage, which may arise from the negligent operations of the Consultant, its subcontractors, agents, employees, or other persons acting on its behalf which relates to the services described in section I of this Agreement; and (2) from any claim that personal injury, damages, just compensation, restitution, judicial or equitable relief is due by reason of the terms of or effects arising from this Agreement. This indemnity and hold harmless agreement applies to all claims for damages, just compensation, restitution, judicial or equitable relief suffered, or alleged to have been suffered, by reason of the events referred to in this Section or by reason of the terms of, or effects, arising from this Agreement. The Consultant further agrees to indemnify, hold harmless, and pay all costs for the defense of the City, including fees and costs for special counsel to be selected by the City, regarding any action by a third party challenging the validity of this Agreement, or asserting that personal injury, damages, just compensation, restitution, judicial or equitable relief due to personal or property rights arises by reason of the terms of, or effects arising from this Agreement. City may make all reasonable decisions with respect to its representation in any legal proceeding. Notwithstanding the foregoing, to the extent Consultant's services are subject to Civil Code Section 2782.8, the above indemnity shall be limited, to the extent required by Civil Code Section 2782.8, to claims that arise out of, pertahi to, or relate to the negligence, recklessness, or willful misconduct of the Consultant. 9. INTELLECTUAL PROPERTY INDEMNIFICATION Consultant shall defend and indemnify the City, its officers, agents, representatives, and employees against any and all liability, including costs, for infringement of any United States' letters patent, trademark, or copyright infringement, including costs, contained in the work product or documents provided by Consultant to the City pursuant to this Agreement. 10. RECORDS Consultant shall keep records and invoices in connection with the work to be performed under this Agreement. Consultant shall maintain complete and accurate records with respect to the costs incurred under this Agreement and any services, expenditures, and disbursements charged to the City for a minimum period of three (3) years, or for any longer period required by law, from the date of final payment to Consultant under this Agreement. All such records and invoices shall be clearly identifiable. Consultant shall allow a representative of the City to examine, audit, and make transcripts or copies of such records and any other documents created pursuant to this Agreement during regular business hours. Consultant shall allow inspection of all work, data, documents, proceedings, and activities related to this Agreement for a period of three (3) years from the date of final payment to Consultant under this Agreement. II. CONFIDENTIALITY If Consultant receives from the City information which due to the nature of such information is reasonably understood to be confidential and/or proprietary, Consultant agrees that it shall not use or disclose such information except in the performance of this Agreement, and further agrees to exercise the same degree of care it uses to protect its own information of like importance, but in no event less than reasonable care. "Confidential Information" shall include all nonpublic information. Confidential information includes not only written information, but also Page 4 of 9 information transferred orally, visually, electronically, or by other means. Confidential information disclosed to either party by any subsidiary and/or agent of the other party is covered by this Agreement. The foregoing obligations of non-use and nondisclosure shall not apply to any information that (a) has been disclosed in publicly available sources; (b) is, through no fault of the Consultant disclosed in a publicly available source; (c) is in rightful possession of the Consultant without an obligation of confidentiality; (d) is required to be disclosed by operation of law; or (e) is independently developed by the Consultant without reference to infonnation disclosed by the City. 12. CONFLICT OF INTEREST CLAUSE Consultant covenants that it presently has no interests and shall not have interests, direct or indirect, which would conflict in any manner with performance of services specified under this Agreement. 13. DISCRIMINATION Consultant shall not discriminate because of race, color, creed, religion, sex, marital status, sexual orientation, age, national origin, ancestry, or disability, as defined and prohibited by applicable law, in the recruitment, selection, training, utilization, promotion, tennination or other employment related activities. Consultant affirms that it is an equal opportunity employer and shall comply with all applicable federal, state and local laws and regulations. 14. EXCLUSIVITi' AND AMENDMENT This Agreement represents the complete and exclusive statement between the City and Consultant, and supersedes any and all other agreements, oral or written, between the parties. In the event of a conflict between the terms of this Agreement and any attachments hereto, the terms of this Agreement shall prevail. This Agreement may not be modified except by written instnuzrent signed by the City and by an authorized representative of Consultant, The parties agree that any terms or conditions of any purchase order or other instrument that are inconsistent with, or in addition to, the terms and conditions hereof, shall not bind or obligate Consultant or the City. Each party to this Agreement acknowledges that no representations, inducements, promises or agreements, orally or otherwise, have been made by any party, or anyone acting on behalf of any party, which is not embodied herein. 15. ASSIGNMENT Inasmuch as this Agreement is intended to secure the specialized services of Consultant, Consultant may not assign, transfer, delegate, or subcontract any interest herein without the prior written consent of the City and any such assignment, transfer, delegation or subcontract without the City's prior written consent shall be considered null and void. Nothing in this Agreement shall be construed to limit the City's ability to have any of the services which are the subject to this Agreement performed by City personnel or by other consultants retained by City. Page 5 of 9 16. TERMINATION This Agreement may be terminated by the City upon thirty (30) days written notice of tennination. In such event, Consultant shall be entitled to receive and the City shall pay Consultant compensation for all services performed by Consultant prior to receipt of such notice of termination, subject to the following conditions: a. As a condition of such payment, the Executive Director may require Consultant to deliver to the City all work product(s) completed as of such date, and in such case such work product shall be the property of the City unless prohibited by law, and Consultant consents to the City's use thereof for such purposes as the City deems appropriate. b. Payment need not be made for work which fails to meet the standard of performance specified in the Recitals of this Agreement. 17. WAIVER No waiver of breach, failure of any condition, or any right or remedy contained in or granted by the provisions of this Agreement shall be effective unless it is in writing and signed by the party waiving the breach, failure, right or remedy. No waiver of any breach failure or right, or remedy shall be deemed a waiver of any other breach, failure, right or remedy, whether or not similar, nor shall any waiver constitute a continuing waiver unless the writing so specifies. 18. JURISDICTION - VENUE This Agreement has been executed and delivered in the State of California and the validity, interpretation, performance, and enforcement of any of the clauses of this Agreement shall be determined and governed by the laws of the State of California, Both parties further agree that Orange County, California, shall be the venue for any action or proceeding that may be brought or arise out of, in connection with or by reason of this Agreement. 19, PROFESSIONAL LICENSES Consultant shall, throughout the term of this Agreement, maintain all necessary licenses, permits, approvals, waivers, and exemptions necessary for the provision of the services hereunder and required by the laws and regulations of the United States, the State of California, the City of Santa Ana and all other governmental agencies. Consultant shall notify the City immediately and in writing of its inability to obtain or maintain such permits, licenses, approvals, waivers, and exemptions. Said inability shall be cause for termination of this Agreement. 20. NOTICE Any notice, tender, demand, delivery, or other communication pursuant to this Agreement shall, be in writing and shall be deemed to be properly given if delivered in person or mailed by first class or certified mail, postage prepaid, or sent by fax or other telegraphic communication in the manner provided in this Section, to the following persons: Page 6 of 9 To City: Clerk of the City Council City of Santa Ana 20 Civic Center Plaza (M-30) P.O. Box 1988 Santa Ana, CA 92702-1988 Fax: 714- 647-6956 With courtesy copies to: City Manager City of Santa Ana 20 Civic Center Plaza (M-29) P.O. Box 1988 Santa Ana, California 92702 To Consultant: Ashley Eckenweiler Principal The ACE Agency, Inc. 221 N. Sycamore Street Santa Ana, CA 92701 Sonia R. Carvalho City Attorney City of Santa Ana 20 Civic Center Plaza (M-29) P.O, Box 1988 Santa Ana, California 92702 Fax: 714- 647-6515 A party may change its address by giving notice in writing to the other party. Thereafter, any communication shall be addressed and transmitted to the new address, If sent by mail, communication shall be effective or deemed to have been given three (3) days after it has been deposited in the United States mail, duly registered or certified, with postage prepaid, and. addressed as set forth above. If sent by fax, communication shall be effective or deemed to have been given twenty-four (24) hours after the time set forth on the transmission report issued by the transmitting facsimile machine, addressed as set forth above. For purposes of calculating these time dames, weekends, federal, state, County or City holidays shall be excluded. 21. MISCELLANEOUS PROVISIONS a. Each undersigned represents and warrants that its signature herein below has the power, authority and right to bind their respective parties to each of the terms of this Agreement, and shall indemnify City fully, including reasonable costs and attorney's fees, for any injuries or damages to City in the event that such authority or power is not, in fact, held by the signatory or is withdrawn. b. All Exhibits referenced herein and attached hereto shall be incorporated as if fully set forth in the body of this Agreement. Page 7 of 9 N-2017-230 IN WITNESS WHEREOF, the parties hereto have executed this Agreement the date and year first above written. ATTEST: Maria D. Huizar Clerk of the Council APPROVED AS TO FORM: SONIA R. CARVAL140 City Attorney By: Ryan RECOMMENDED FOR APPROVAL: Robert Cortez Deputy City Manager CITY OF SANTA ANA Raul Godinez II City Manager The ACE Agency, Inc.: } Ashley Eckenweiler Principal Page 8 of 9 EXHIBIT A SCOPE OF SERVICES PUBLIC RELATIONS PROPOSAL Presented By 3 4 2t i�„s'. E a%°4 � a,'s � y. AGENCY R21 N SYCAPOORE, ST., SANTA AINA, CA 92701 MI COMPANY PROFILE Th" —,, ACE qe rc.y (As t;) specializes in developing strategic putflic reLltions plans, influencer marketing, social media campaigns, and special event production within multiple disciplines and indt.istnes. AGE develops parineships Uvitla clients to successfully implemeat unique otttreach programs desig red to expand reach and visibility within key targeted demographics. Philosophy We are communicators tasked to help your target audience find you and then keep then) coming back for more, developing a reason to build an enduring relationship. Leveraging these relationships via community public relations and social networks will create very effective viral comrm.inication, expanding your brand's message even farther and wider organically to than become the go -to source and leader in your competitive field. Strengths Today the landscape of rnedia is constantly changing. We feel it important to be in front of those changes as respected comrnunir;ators versed in all languages of media, now and traditional. We still appreciate and understand the value of traditional media, print editorial, television and radio broadcast. We are also skilled and active within the digital and social rnedia spheres. We see great value in incorporating brand partnerships within comprehensive media plans to expand the reach farther and deeper. International, national, regional and hyper local communications all speak to us. Each outreach strategy we f:,,xe.cute leverages a blend of all areas of cornmunicatiora, coupled witfr strong rnedia and corporate partnerships. hUilding and maintaming long lasting relationships smith the press and cornmunity on behalf of out- clients. Location The AGF Agency has one control office, spanning a 2,100 SgUefe foot loft space, located in fie apart of the Artist Village in Do%vnto,vri Santa bona at 221 N, Sycamore Street Tanta ,Am CA 927x) 1. htfpiaheaceagencY.com The AGE Agencv was founded in 2000 1 Principal. 5 ilit >ilc FRelabons 84 Marketing Coordmators. > F'Llblic 11v0I ation Ps->istants, 2 Social Pledi N/lanagers, plus outsourced SUppOrt sluff rnake up ! lie AGF Agency tke a rrl. KEY TEAM DEDICATED TO THE PROJECT As'Wey Prqnri�,-)-d Ashle.y Eckenw,.Aef has been a PUNIC, OLVrO,'-ICh COOSILJITdInt f0f ()V!,f( a dis,"I"cide and foundfA Fhe, AGE Agency. locnted in the; Artist's Vilt�jg- of Dnwritown &-jntp Ana in 2007. Today clestinaJomz, cujluuraj insWutions, corporations. non-pofits, and cornmunities rely on the agencyjs uniquely designed media and community outreach campaign; to expand and increase visibility within targeted demographics. Honors and achievements throughout her career include OC Metro "s "40 Under 40 Most SUCC-eSSfUl Entrepreneurs and [.-.xecutives", OG VVeokfy's 'Besit. Promoter" and. 944 Magazine . S "Wornen to Watch', 13 abrina Valles Public Relations & Marketing Coordinator -nno Valles is a public relations and marketing specialist that has a knack for sharing meaningful stories. She has worked on a variety of public relations and rnarketing campaigns for organizations In- house and within agencies Prio, to joining ACE in 2017, she served as a Marketing Associate at the Orange County School of the Arts where, shl- managed the school's external including public relanoms', social media, content rnanagement, ano adverti.,.,,ing Sabrloa graduated from California `-tate 'Ufliversdy, I-ullerton in 201 1 witil a Bachelor of Arts in D)irminications with an wriphasis in Public Relations. In her spare time, Sabrina writes -;ibout food. drinks, (favel, and events for her own bion and othef media sot.ircf-s, dances folk1bJco, trzlvels to extraordinary places, mid, bien,veries. Wiflany Ali 0 V! oT j 6� gy & Influtn't, Dwrejch, k I I Brittany Allonzo qfodLJ3t'(J frorn FID[VI voth a deep in nierchandise produc,J develcypment. nod Oegan her marketing careet m visual mord-I'andi.,"incl tor" Minds like Forever ?i and Iatcff pioduc,--t wio In,3rk('tiII(j 10C NOMSIMM. Her strengths )n viSital de,,-�ikjn II -d ii -i to an inlclest in w)t,JM media twth ;�i sltength m do""c1loping, corlt(aIfl 'hat wp S trlc)se than ey(i, catching anti c.ortipletely- -Ig I nricgctgI( She beq�--w her care('.! in social inedia '-,tralegy and manageril-0 in 2012 wilh I'Nor(jsk,om ,l lel jojrjr:o A(,',E in spring of 1016 THE ACE AGENCY - 2017 CLIENTS http://theaceagency.com h, If ll�f I 4� 4 BurboUliarri Aryond 1/h, dpa parks IV f" LAWRYS U W IN IS F-7faffilrd N.S.I'M ErixAHA jt back bay UPOPRT PACIFIC;b I's t f o DN U "Ry Fn 7 W*37n , 4 IRVINE RANCH C v,,is U R V A NL; I Im FARMHOUSE AT RXEP 5"Ar"N' MIGUEIPSoo 70mis"Li �mkxlczm Fon A CASE STUDY I parks Account Contact: OC Parks, Tom Starnes, Marketing Manager toi,n.starnes@o_cp,Xks.com -'-- ----- ----- Public Relations for OC Parks & Dana Point Harbor he, "'MUE A")e(WV Pas sopljol[tld the p1bilt: le!atlons llliir-ltwc of "D( Palks a dfvl'Ica I of tl ('uuwy of Oraniye CA, sinre 2009 OC Pirl(s vsterfi --nkompasces neady 60 006 acres ofwijderness. regiona! and mstoric,d pa 4u coasrai site mJuding Oorta Point Harbor 1 li,-. o' work inclt'des the. exocimon and deve=lop; neral of prPv,-, i elaled ir-Iteiial, slrategizil,q nledic, wminunica0on traditional wedia pitchinq social wedia suppor. managemem (if niedia related events, and reporting On all Hier-lia Communication Program Objectives The goals of tire 0' Parks public relations program includle,, lwthEt% r,,-3tablis I) i rig line C)C Parks Nand dentily in puhlhc � m c.edia perception, increasing media cove;,ige of OC Parks Special events. public Drograms f.v ifilies ,trefigthenfrtq comnluni!y ties and felationirlips. exp.'-Indirlo audienc.'e denioyiaph[cs and anendanre al public, everts and generally increasing annual taa7liv attendance_ Ars ILUA 'Aj'Ofk Plal and Appioach: PR plan l development and eyeclution and rietiia pilchimi vlFdla ervent flianagemenl FveO producoor, prolnotions madellntj arld" nuywg `y d4 I -da C011lfnfi(lal��gw , and exe I � afnn ONWEEKLY TVildilowers Bloom on the Hidden Canyon Trail In Weir Canyon Wilderness Park 0000 Dana Point Tall Ships Festival returns to the harbor Sept. 8-10 1i" I'vo , "'.w' r .. .... m',IIA mlmlair': and hisem3 u"'ek will "lvlbmle P Unna l'oliAllul .. r. CASE STUDY 2 Account Contact: Breakwhitelight, Stephanie Goodell, Publicist stephanie _1 reakwhitelight_c9m &d 4LOW— Public Relations for Union Station Public Programs Gverv,nw: the QCT, Agency supported Union Station in'I"'r. � u_t public ielatiolis r;antpaigns is plump e tine public progiolliv and ar'1 instraliaiiotis all Ow tr�nr slotion throughout the ,ta'aar. limp progra,n, mclud ,d Irve rmtsir. series. AD interact ve creaat'iw-" ,.ar,erienr roorhe events, and conten1pol wy ar exhitrtsi Progran" Objectives: The goals of the puhllc relahons prugiaur iricludeci positioning Unncn Station as raot lost a train station to pass through, but a cultural and n trmijtional dOMIllatlOn to experieirce and •enjoy, the p ibilc relations campaign highlighted the events programs and exhibits as innovaLve and not to xe nitsa'ed atbactions for SoC,al locals and visitors to Fv ,enence ;trope of Work Pr Plan ctevel & inedi snit e ing itlort Cas AvideS lilies Press i � lease tt �na�die pitching r;ledi ,i everit managen.^nt Mat's behind those peepholes at Union Station? 't NEWS fOWEA NM{ff) TN4{K � w yY p Stop Looking for Pokenton and Go See This Mind -dowing 4D Show at Union Station o CASE STUDY 3 Account Contact: --. Vietnamese Culture Alliance, Alicia Jao Fox, Executive Director glqtg-.jao@gmail.com gmail,com C�canr�c;'i6 �%utld Public Relations for Courage to Rebuild Public Art Project Ove¢vis,4w Thr: A(,(-- Agency col awrated mth the Vielname,e C ul`kme Nlia Ge 21+i b 2(217 to do.volop an i npael° d PH camoaip sunounc)mg Courage to Rebuild. the public art project cornniemaorating the (P aonly ••spry of Vietntamess immigration to the US. The p of ct begnni Mth an lotemational call to artists io submit proposals fol j,.ffy consideration. Five artistic tirialists from around thra world vvere Mentihatt ai)d orae a tt i, kcal VieAnarne ;e artist James Dinh was seiecied to crear a a xtrrnanent public sr.,ulove ID be installed at Aslan Garden Mall in Westminstet Program ot)jectivas: The goal of the campaign was to generote avraienass surrounding the Viawarn x. American achy-vements In the US and history of the con cruw)jty The carnpaign positioned Asian Garden Niall I itile Saigon and W estminstet as cultural destinatio s, for the Vl >tnarnese and greater topic Ri roily to vi ii, enjoy, learn and experience history and art war«pe; o, Woik,. PR pan ai yr la�txr; Ana Ing I os� cu"�cn Prosy ielFaszo &. fr a pitching Media event m:aorJgoinenl It, Little Saigon, Connections to Vietnam Polon Deep a `OT' Two Lineages' public artwork to be unveiled at Asian Garden Mall. on May 20 - It, CnH13u 9'mblko icnnlit THE CAMPAIGN GOALS OF THE WINGS OF THE CITY PROJECT �Generrate media, visitor attention and local i�warenes s surrounding thea Wings of the City and its impact on the community and beyond -Develop a strategic. and aggressive; public: relations and outreach plan that will reach target audience demographics, build massiwe national and local awareness through earned media placements and convert awareness and press into event attendance and visitors. -Position Wings of the City as one -of -a -,kind, veaiable, positive, meaningful and. an exciting public project for the local community and tourist demographics. CAMPAIGN TACTICS »Develop a target list of media frond the agency databases to communicate with about ;Kings of the City. ,Develop media materials and boile t'Plrate r nr salting t > highlight the various intea,ast points of the project and what makes, it rneaningful. Cortin i,aei! r -�dia pitching and communication anicatlon with the press and target groups In F Ins i(e (,ov?rage across broadcast, print, cir„r.:{ clagit al cC3Ui” e'> 11'; local, national sand !()t'cmr Aiona' media, througNuut O)e pre and post unveiling ov(?nt -,Creat. and manage, strategic experierwf3;> fOr pros, VlPs rar4d cornrnunity J lac�Gat; rr urfln,"O vvlin digilai influencers and not;, 3U celebrities i() attend the urlvciling ev ,nt and ` iir)i- Meir oxperiL?Ill',e to C)emer Ae bu_ ,/ ncl f.'stablis-h crodibillty TARGET MEDIA ANGLES (not limited to) ,Arts, and (;rdtur- a)- Y}i;�?riftar Ia�ial;ar Ii. I__rfe stvle li-tavel Nabcjni it � International oeci,al ii it{ "'Its THE CAMPAIGN OUR APPROACH Press Releases & Media Pitching °Devolop a PR limeline of announcements =Draft am distribute newsworthy press releases * Develop (3) press releases * Announce project and unveiling event save the date ,-. Timing: ASAP early October distribution * Media advisory with final unveiling details encouraging press coverage 1 -inning: October 23 distribution * Post event announce nnont recapping unveiling and announcing schedule of future events Tirnirig: November 2 distribUtJOI-) * Distribute appropriate releases on national wire target af-ts / clulfure international iril.erests * Distribute to agency s target national, regional and if pres-s lis' of arts and culture, eniertainuieni, lifestyle, travel, locall opporturmy media Broadcast, piml and digital outlets, English I atin, Asian media solui c'—s targeted Minimum 800 sources reached via agency rnecia list re" onal modicaA attention thcoogn un-1hrall"), stomqs and TV 11'C (p-rlgqdc Continued media convniml(laij.,)n in ensurc C'OVE-IfatJe Mlanaciu and Iacilitate all pros-, Di:w,,)!op an earned medki plan idnnilfying s( -cued s1lory placeinpjif, Secure excciusivp, fi-rsf prewiek.lv w0h. 11-A I jr-nes aii id second provie4,); mJth Oc R-gisief Sec.i.Ji e key proview 1 V S'd,'gl`M-)IOS With _kPlOfflUndc't and i,hifvjsior) Sf?(-,Iqe calefidal, lisiings, featme r;vies 1� I ,)i i)I J ul e THE CAMPAIGN Oivamaaac= Media & VIP Events 4)evelop a plan for rnedia events and media attendanc;) at tf)e unveiling event Develop schedule of key press interviews in preview of the unveiling Develop target media, invite list to attend and cover the Unveiling event Distribute digital everit invitations to key press, celebrities, influencers and \IiPS Manage RSVr', lists PR staff Ori-` ke to manage arrival, check in and the.. experience [)eveiop a takeaway to ensurE; an UntCi7golt<"-able, experience and meaviiC1tgh-fl coverrige (,nn+Jeff i'nedy.a and VIFI event anent;ance W t ,)verage, sflaies, irnpressl0r}IS, inti t) izz, s -A,,1 e fr sif 1q pian 17e`+Itdup r ana I'lend 9 ad'w.-, isirlg pl ,I. di (J,'ti::lellt C) r t)udlg ;t R;ii;fio, print, digital, soft. i rn(,,dia buys. reco nnionded an,,() ign t(7 target across gteatoi `_ o? rti ern f_, liilormi!. for Y axii`num reach ate^N tt ain 53wd �)uerlllri it s"9'Uibng oppr)'' urtiti( s avaihible to yff,ner'ral.e f }i CD:�1 Cl i)iit (1(1?a it C;c? ACCOUNT MANAGEMENT P'.S9(ai't yltl 01 4, +ic + I low anf r ,.,,,71"d updawmi 5am to ;, tCii (1 i ( jont ISI ., D,-, ;-;'M Sir ltt (ajty meeting por month ( } i r,"ol prionci (-,A 7t -Iii -Is mor -!ting I'}efn"Onth Additional nmebrigs as ntasided Aix-ot, nt .'^`,`'Caf'i (i) 1'Y cgs marketing coordinator (1 } PH assistant PROGRAM TIMELINE Flus campaign will mall on[ in a strategic timeline ensuring all deliverables are met and the camptiign reaches anti exceeds, the public, rekbons and marketing goals defined. Es irraatpd start data: 0(,,tobec i, 2017 Scope of work 7 mon(h scope of work (e a :l Nloveraber 30, 201 %) FEE SCHEDULE Public Relations -' d a i f omy Minimm $2,M) t) / nrionth n-tai`l r to Feligrage services citidr,s all PR services and meed j events,, qq OO E3+t Inas ,wh additional ($700-$7,200 per release) i�4�5�.1i,;i tf�Yna Ser icln--: -.. as needed ded tVnl Lin translation, `r nO / taour 1_) doors per press Am-, o 1;;tC7c.,Llriif ilt d�lilt,�(:ac,{a.)r7 Mar ke>.mig / Adverb inq _ $u),5 / ijoij), ImAudes added value markeiir. taidt, , ")00 i hour CONTACT Thank yal Ibf the aero lift's! to IlleseIt i ,tf Ve +f'@? it,3t ( rOi r e7 i,)tt Int .:Vi Ut �,w)il,ing on such owl exciting brand my' : i!"ti:Or£ Y, '' ,IAV td�slad )y rrr t:a7 i,i5--: 9 n,tii X Y i a 'C A 9 (9 49) i <?i).,Al2 t,-1 11 Jevi-k .01 b' Datmt� A Ste w.e AC®® -P. 10+) t.4_- 01a -2so �... CERTIFICATE OF LIABILITY INSURANCE DATE(MM/DD/YYYY) 1 1/06/201 7 THIS CERTIFICATE IS ISSUEDAS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER.THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND,EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW.THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER. IMPORTANT:If the certificate holder is an ADDITIONAL INSURED,the pollcy(les)must have ADDITIONAL INSURED provisions or be endorsed.It SUBROGATION IS WAIVED,subject to the terms and conditions of the policy,certain policies may require an endorsement.Astatement on this certificate does not confer rights to the certificate holder In Ileo of such endorsement(s). PROOUCER CONTACT ______ NAME: ROSALIE FISHER _ ROSALIE FISHER _ 20051 SW BIRCH STREET,SUITE 202 (A/CC,NO.EWT):(949)250-3361 (Fn HONErc,NO):(949)250-0224 —_._------- NEWPORT BEACH CA 92660 E-MAIL ADDRESS: rosalietrosaliefsherinsuranoe,con, __^—__ INSURER(S)AFFORDING COVERAGE NAICU INSURED INSURER A: Evanston Insurance Company _ __ THE ACE AGENCY INSURER B: United State Liability Insurance Company 1 INSURER C: Mount Vernon Fire Insurance Company(EPLI) I 221 N SYCAMORE ST p y SANTA ANA CA 92701 INSURER D: INSURER E: L_ —_ INSURER F: COVERAGES CERTIFICATE NUMBER: REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUEDTO THE INSURED NAME ABOVE FOR THE POLICY PERIOD INDICATED.NOTWITHSTANDING ANY REQUIREMENT,TERM OR CONDITION OF ANY CONTRACTOR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN,THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS,EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. rIGrR TYPE OF INSURANCE NSR ADDTL SUER POLICY NUMBER POLICY EFF POLICY EXP LIMITS INSD WVD (MM/DD/YYYY) (MM/DD/YYYY) COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE S 1.000,000 DAMAGE TO RENTED 1 CLAIMS-MADE OCCUR PREMISES(EaOccurrence) $ I 100,000 MED EXP(Any one person) $ 5,000 A 2AA115727 04/08/2017 04/08/2018 PERSONAL&ADV INJURY $ I GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ 2,000,000 POLICY PROJECT LOC VRODUCTS-COMP/OP AGG S 1,000.000 I . OTHER: S AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT (Ea accident) $ 1,000,000 ANY AUTO BODILY INJURY(Per person) 1$ A OON NED AUTOS SCHOEDULED BODILY INJURY(Per accident)S 2AA15727 04/08/2017 04/08/2018 HIRED AUTOS NON-OWNED PROPERTY DAMAGE S ONLY AUTOS ONLY (Per accident) $ UMBREL LA LIAR OCCUR EACH OCCURRENCE $ EXCESSLIAB I CLAIMS-MADE AGGREGATE $ DED li RETENTIONS i WORKERS COMPENSATIONr OTHER $ AND EMPLOYERS'LIABILITY ' STATUTE ANY PROPRIETOR/PARTNER/ Y/N N/A EL EACH ACCIDENT $ EXECUTIVE OFFICER/MEMBER EXCLUDED?(Mandatory in NH) E.L.DISEASE-EA EMPLOYEE 5 II yes,describe under DESCRIPTION OF OPERATIONS below E.L.DISEASE-POLICY LIMIT $ Each Claim Limit $1,000,000 B 1PROFESSIONALBILITY SP 1562961A 04/08/2017 04/08/2018 Annual Aggregate Limit! $3,000,000I '^DESCRIPTION OF OPERATIONS/LOCATIONS/VEHICLES(ACORD 1(11,Additional Remarks Schedule,may be attached If more space is required) !Additional Insured:City of Santa Ana.20 Civic Center Plaza, Santa Ana,CA 92702 ._ OLICY CPL(-COVERAGE: oenPra-cestLibi0y Each Claim Limit IB COVERAGE:Employment Practices Liability Each gr Limit $1,000,000 Employment Practices Liability in Rttention to Limit $10,00,000 Employment Practices Liability Retention $10,000 CERTIFICATE HOLDER CANCELLATION SHOULDANY OF THE ABOVE DESCRIBED POLICIES BE CA LIED BEFORE THE EXPIRATION City of Santa Ana DATE THEREOF,NOTICE WILL BE DELIVERED IN ACCORDA WITH THE POLICY PROVISIONS. 20 CIVIC Center Plaza AUTHORIZED REPRESENTATIVE ROSALIE FISHER L Santa Ana CA 92702 — ACORD 25(2016/03) 0 1988.2015 ACORD CORPORATION.All Rights Reserved Vevc.uw/A hH Dtivu.tl A. IS co F. 1 4 I ry,-�.o1 -- 2 e. CERTIFICATE OF LIABILITY INSURANCE DATE(MM/DD/YYYY) 11/080017 THIS CERTIFIC TE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER.THIS CERTIFICATE OES NOT AFFIRMATIVELY OR NEGATIVELY AMEND,EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW, THIS ERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S),AUTHORIZED REPRESENTA VE OR PRODUCER,AND THE CERTIFICATE HOLDER. IMPORTANT: I he certificate holder is an ADDITIONAL INSURED,the pollcy(les)must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATI N IS WAIVED,subject to the terms and conditions of the policy,certain policies may require an endorsement. A statement on this certificate oes not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER - CCT Daniel White NAME:ONTA Warner Pacific Neu nce PHONE (818)225-0101 FAx 32110 Agoura Rd EMAIL°'E"II' (AIC,No): (818)575-2394 ADDRESS: tlenieLWhlte®WarnBfpBCifiC.CGm INSURER(S)AFFORDING COVERAGE 3 We69dke Village CA 91361 INSURERA: State Comp Ins Fund 50 6 INSURED 35076 INSURER B: TH:j ACE AGENCY INC INSURER C: 221 SYCAMORE ST INSURER D: INSURER E: SA': AANA CA 92701 INSURER F: COVERAGES j CERTIFICATE NUMBER: CL1711805895 REVISION NUMBER: THIS IS TO CERT(:.Y THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NO THSTANDING ANY REQUIREMENT TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAI BE ISSUED OR MAY PERTAIN.THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS ANC CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. -h TYPE OF INSURANCE ADDL SUER POLICY EFF POLICY EXE INSD war) POLICY NUMBER (MMIDD/WYY) IMMIDDATYY) LIMITS COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE 8 CLAIM i-MADE OCCUR DAMAGE TO REN ILD PREMISES(Ea occurrence) a 5 MED EXP(Any one person) 5 PERSONAL&ADO INJURY 5 GEN'LAGGREGA E UMR APPLIES PER: GENERAL AGGREGATE $ Racy I PROC- 1 JET I LOC PRODUCTS-COMP/OP AGG $ OTHER: $ AUTOMOBILE UL BIUTY COMBINED SINGLE UNIT $ (Ea ANY AUTO EIO accident)BODILY INJURY(Per person) S _. OWNED SCHEDULED _ AUTOS ONC BODILY INJURY(Per accident) 5 NON-0 HIRED NONOWNED PROPERTY DAMAGE AUTOS ONLY AUTOS ONLY (Per eccitlanil S UMBRELLA JAB - OCCUR EACH OCCURRENCE S EXCESS LIA3 CLAIMS-MADE AGGREGATE § DEO I RETENTIONS WORKERS COMP NSAT1ON X PER I DTH- 5 AND EMPLOYERS LIABILITY YIN . STATUTE ER A ANY PROPRIETORTPARTNER/EXECUTIVE I I 1,000,000 oFFICERNEMBER EXCLUDED? NIA Y 906810517 08/10/2017 08/10/2018 E.L.EACHnCC10ENT 5 (Mandatory In NH) 1,000,000 Lyes.describe unclip' E.L.DISEASE-EA EMPLOYEE S w DESCRIPTION OF�PERFTIONS below E.L.DISEASE-POLICY LIMIT § 1,000,000 DESCRIPTION OF OPERATIONS I LOCATIONS!VEHICLES(ACORD 101,Addalenel Remarks Schedule,may be attached II mora space b required) Walver of Subroalord CERTIFICATE HOWER CANCELLATION SHNOF THE GATE ABOVE DESCRIBEDNOTICE POLICIESBE BE CANCELLEDDELIVERED BEFORE THEOULD EXPIRATION THEREOF, WILL IN City Santa Ma ACCORDANCE WITH THE POLICY PROVISIONS. 20 Ci is Center Plaza AUTHORIZED REPT ENT VE San IAne CA 92702 - 4 . T I ` ©1988-2015 ACORD CORPORATION. All rights reserved. ACORD 25(2016/0') The ACORD name and logo are registered marks of ACORD �1