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Home My WebLink About11A - 2ND READ ORD AUTO MALLREQUEST FOR COUNCIL ACTION CITY COUNCIL MEETING DATE: NOVEMBER 21, 2017 TITLE: ORDINANCE SECOND READING: ADOPT AN ORDINANCE APPROVING AN AMENDMENT TO PROVISIONS OF SPECIFIC DEVELOPMENT (SD) NO. 60, PERTAINING TO THE SANTA ANA AUTO MALL LOCATED AT 1505 SOUTH AUTO MALL DRIVE RELATING TO THE SIGNAGE REQUIREMENTS (STRATEGIC PLAN NO. 5, 1) CO MANAGER RECOMMENDED ACTION Place ordinance on second reading and adopt. DISCUSSION CLERK OF COUNCIL USE ONLY: APPROVED ❑ As Recommended ❑ As Amended ❑ Ordinance on 181 Reading ❑ Ordinance on 2nd Reading ❑ Implementing Resolution ❑ Set Public Hearing For CONTINUED TO FILE NUMBER On November 7, 2017, the following ordinance was introduced for first reading and City Council authorized publication of title by a vote of 5-1 (Pulido abstained; Martinez dissented): ORDINANCE NO. NS -2930 — AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SANTA ANA APPROVING AN AMENDMENT TO PROVISIONS OF SPECIFIC DEVELOPMENT (SD) NO. 60, PERTAINING TO THE SANTA ANA AUTO MALL RELATING TO THE SIGNAGE REQUIREMENTS In summary, this ordinance would allow the Auto Mall to install the sign at 70 feet in height as opposed to the previously maximum allowed height of 65 feet. STRATEGIC PLAN ALIGNMENT Approval of this item supports the City's efforts to meet Goal #5 - Community Health, Livability, Engagement & Sustainability, Objective #1 (Establish a comprehensive community engagement initiative to expand access to information and create opportunities for stakeholders to play an active role in discussing public policy and setting priorities). 11 A-1 Ordinance — Second Reading: Chapter 10 SAMC October 17, 2017 Page 2 FISCAL IMPACT There is no fiscal impact associated with this action. Maria D. Huizar Clerk of the Council EXHIBIT: Ordinance No. NS -2930 11 A-2 LS 11.21.17 ORDINANCE NO. NS -XXX AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF SANTA ANA APPROVING AN AMENDMENT TO PROVISIONS OF SPECIFIC DEVELOPMENT (SD) NO. 60, PERTAINING TO THE SANTA ANA AUTO MALL RELATING TO THE SIGNAGE REQUIREMENTS THE CITY COUNCIL OF THE CITY OF SANTA ANA DOES ORDAIN AS FOLLOWS: Section 1. The City Council of the City of Santa Ana hereby finds, determines and declares as follows: A. In a continuing effort to establish high-quality development standards and to create a user friendly environment for the business community within the city, the applicant is requesting that the existing signage requirements for Specific Development (SD) No. 60 be revised in order to construct a new 75 -foot tall full color electronic digital message board. B. After a thorough analysis of the signage code requirements for Specific Development (SD) No. 60, specifically Section 8(A) of the zoning document, staff identified the applicant's request to revise the allowed signage type, the maximum allowed height and maximum allowed sign face square footage for a pylon sign dedicated to the Santa Ana Auto Mall development site. The proposed changes to the allowed signage requirements for a pylon sign enable the City to implement a regulatory framework that both protects the health, safety, and welfare of the city and offers alternative forms of business growth and identification for business operators and developers. Staff analyzed several projects with similar characteristics including physical construction of large pylon signs in automobile dealerships or other commercial uses that have already provided signage of this extent. In addition to allowing a taller and larger pylon sign, the applicant has also requested that the construction of the sign allow for a full color digital electronic message display sign. By making this change, staff guarantees that the proposed sign will meet all applicable development standards set forth in the Specific Development No. 60. C. Section 8 of Specific Development (SD) No. 60 describes all signage types allowed and addresses the signage requirements for each type of sign. Currently the applicant is only requesting to modify Section 8(A)(1) through Section 8(A)(4) which state that a proposed electronic reader board pylon sign can have a maximum height of 70 feet and a maximum face area square footage of 835 square feet. The applicant has requested that signage requirements for a pylon sign consider the installation of an electronic full Ordinance No. NS -XXX Page 1 of 4 11 A-3 color digital electronic message display sign and be allowed a maximum height of 75 feet with the face area square footage maximum allowed being 1,200 square feet. In an effort to provide a modem approach to signage and considering the recent remodeling of the majority of automobile dealerships within the Santa Ana Auto Mall, staff has also revised Section 8(A)(4) to be removed in its entirety. The last sub -section allowed for individual dealerships to place a logo or manufacturer's product name on the solid portion of the pylon structure. The determination was made to remove such sub -section in order to guarantee that a clean, sleek, and full color digital electronic message display sign will complete the look for the Auto Mall that provides an industrial modem style. D. On September 25, 2017 the Planning Commission held a duly noticed public hearing on Zoning Ordinance Amendment 2017-03. E. The City Council has held a noticed public hearing on this Ordinance and has considered all testimony presented thereto. THE CITY COUNCIL OF THE CITY OF SANTA ANA DOES HEREBY ORDAIN AS FOLLOWS: Section 2: In order to implement a regulatory framework that both protects the health, safety, and welfare of the city and promotes business growth for business operators and developers, Section 8 of the Specific Development (SD) No. 60 is hereby amended such that it reads as follows: Section 8. Signage Requirements. A. Electronic Pylon Sign. 1. One full color digital electronic message display sign for the Santa Ana Auto Mall shall be permitted along the Newport - Costa Mesa Freeway (SR -55). The sign shall be located on parcel 6 or parcel 7 per Exhibit A. 2. The maximum height of the reader board sign shall be 75 feet in height. 3. The maximum square footage of the digital sign face shall be up to 1,200 square feet. Section 3. In accordance with the California Environmental Quality Act (CEQA) the recommended action is exempt from CEQA per Section 15311. This exemption applies to accessory structures. The proposed sign is a direct replacement of an existing pylon sign which is located just ten feet south of the proposed location. As the Ordinance No. NS -XXX Page 2 of 4 11 A-4 new sign will only be a replacement and is part of a larger auto mall development with no other building expansion being proposed, this accessory structure will not result in a substantive change to the site. Categorical Exemption No. ER 2017-107 will be filed for this project. Section 4. If any section, subsection, sentence, clause, phrase or portion of this ordinance is for any reason held to be invalid or unconstitutional by the decision of any court of competent jurisdiction, such decision shall not affect the validity of the remaining portions of this ordinance. The City Council of the City of Santa Ana hereby declares that it would have adopted this ordinance and each section, subsection, sentence, clause phrase or portion thereof irrespective of the fact that any one or more sections, subsections, sentences, clauses, phrases, or portions be declared invalid or unconstitutional. ADOPTED this day of APPROVED AS TO FORM: Sonia R. Carvalho City Attorney Lisa Storck Assistant City Attorney AYES: Councilmembers NOES: Councilmembers 11- 311K.&11►A NOT PRESENT: Councilmembers Councilmembers 2017. Miguel A. Pulido Mayor 11 A-5 Ordinance No. NS -XXX Page 3 of 4 CERTIFICATE OF ATTESTATION AND ORIGINALITY I, MARIA D. HUIZAR, Clerk of the Council, attached Ordinance No. NS -XXX to be the Council of the City of Santa Ana on published in accordance with the Charter of the Date: do hereby attest to and certify that the original ordinance adopted by the City , and that said ordinance was City of Santa Ana. Clerk of the Council City of Santa Ana 11 A-6 Ordinance No. NS -XXX Page 4 of 4 �iY3 '✓�i-�kyfdr ��, �� . v & a " � � � � 7/ •c.:�ajiTi�>C 1. :Ems.' �„ ~ ., ��: i�' •u i13—'� .'_ 'y 3 W t� .off ae a 99 Wy9 � In °? �_a l° mho ti •n�� a �`F 4 W N � .fva 11 as 0 -% yAAW' 77Civ) Qinv V c f 1 � h Il i+1s IJ {wl y R M ZOA 2017-03 AMENDEMENTTO SPECIFIC DEVELOPMENT NO. 60 1505 SOUTH AUTO MALL DRIVE 11 A-8