HomeMy WebLinkAbout25H - AGMT COMMUNITY BRANDINGREQUEST FOR
COUNCIL ACTION
CITY COUNCIL MEETING DATE:
APRIL 17, 2018
TITLE:
APPROVE AMENDMENT TO THE
AGREEMENT WITH NORTH STAR
DESTINATION STRATEGIES INC.
FOR COMMUNITY BRANDING AND
MARKETING SERVICES
{STRATEGIC PLAN NO. 3, 1E}
V
RECOMMENDED ACTION
CLERK OF COUNCIL USE ONLY:
APPROVED
❑ As Recommended
❑ As Amended
❑ Ordinance on 1�1 Reading
❑ Ordinance on 2nd Reading
❑ Implementing Resolution
❑ Set Public Hearing For
CONTINUED TO
FILE NUMBER
Authorize the City Manager and the Clerk of the Council to execute an amendment to the
agreement with North Star Destination Strategies Inc. to extend the term of the original agreement
through October 18, 2018, for a citywide community branding strategy, subject to non -substantive
changes approved by the City Manager and City Attorney.
DISCUSSION
On April 19, 2016, the City entered into a two-year agreement with North Star Destination
Strategies, Inc. for branding and professional marketing consultant services to develop a citywide
community branding strategy.
On August 15, 2017, the City Council received a status update from North Star and approved the
formation of a Creative Committee, comprised of one representative from the Santa Ana Chamber
Economic Development Committee, one representative from the City Arts and Culture Commission
and one City Council member.
Over the past six months, the Creative Committee has worked diligently with North Star to finalize
a recommended city tagline, logo, color palette, and a look and feel for the brand. The Committee
is currently finalizing its recommendation that will be presented by North Star to City Council in
June -July, 2018.
In order to complete the study, staff is recommending a time -only extension of six months, through
October 18, 2018. There is no increase to the total cost of the project.
25H-1
Extension with North Star Destination Strategies
April 17, 2018
Page 2
STRATEGIC PLAN ALIGNMENT
Approval of this item allows the City to meet Goal #3 - Economic Development, Objective #1
(Implement a comprehensive Economic Development Strategy), Strategy E (Partner with local
Chambers of Commerce, citywide business associations and the community to develop a new
branding and marketing strategy for the City).
FISCAL IMPACT
There is no fiscal impact associated with this action.
Robert M. Zur Sc mi de
Interim Executive DiEdctor
Community Development Agency
Exhibit: 1. Amendment to Agreement with North Star Destination Strategies, Inc.
25H-2
EXHIBIT 1
FIRST AMENDMENT TO CONSULTANT AGREEMENT WITH
NORTH STAR DESTINATION STRATEGIES. INC. FOR
THIS FIRST AMENDMENT TO AGREEMENT is made and entered into this 17`x' day of April,
2018, by and between North Star -Destination. Strategies, Inc. ("Consultant"), and the City of
Santa Ana, a charter city and municipal corporation organized and existing under the
Constitution and laws of the State of California ("City").
MOW:\ -M
A. The City and Consultant entered into Agreement No. A-2016-075, dated April 19,
2016, for Consultant to provide community branding services ("said
Agreement").
B. In accordance with the terms and conditions of said Agreement, the Parties desire
to amend Section 3 — TERM to extend the time period of said Agreement.
NOW THEREFORE, in consideration of the mutual and respective promises, and subject to the
terms and conditions of said Agreement, except as herein modified, the parties agree as follows:
///
Section 3, TERM, shall be amended to read as follows:
"This Agreement shall commence on the date first written above and continue
through October 18;2018, unless terminated earlier in accordance with Section
14 below. The term of this Agreement may be extended upon a writing executed
by the City Manager and the City Attorney."
2. Except as hereinabove modified, all terms and conditions of said Agreement shall
remain in fall force and effect.
Page 1 oft
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EXHIBIT 1
IN WITNESS WHEREOF, the parties hereto have executed this First Amendment to Agreement
the date and year first above written.
CITY OF SANTA ANA
ATTEST:
MARIA D. HUIZAR
Clerk of the Council
APPROVED AS TO FORM:
SOi
Cit}
M
RECOMMENDED FOR APPROVAL:
ROBERT ZUR SCHMIEDE
Interim Executive Director
Community Development Agency
RAUL GODINEZ II
City Manager
CONSULTANT:
DON MCEACHERN
President & CEO
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