Laserfiche WebLink
REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />NOVEMBER 17, 2020 <br />TITLE: <br />ADOPT RESOLUTION OF INTENT TO LEVY <br />2021 ASSESSMENT FOR DOWNTOWN <br />SANTA ANA BUSINESS <br />IMPROVEMENT DISTRICT <br />/s/ Kristine <br />CITY MANAGER <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ <br />As Recommended <br />❑ <br />As Amended <br />❑ <br />Ordinance on 1s' Reading <br />❑ <br />Ordinance on 2n' Reading <br />❑ <br />Implementing Resolution <br />❑ <br />Set Public Hearing For_ <br />CONTINUED TO <br />1�1��►U1�1:1q:7 <br />RECOMMENDED ACTION <br />1. Approve the 2021 Assessment Report for the Downtown Santa Ana Business Improvement <br />District (BID), which is administered by two organizations, the Santa Ana Business Council <br />and Downtown Incorporated. <br />2. Adopt a resolution of intent to levy an annual business license tax assessment for the 2021 <br />calendar year and establish a time and place for a public hearing to be held by the City Council <br />on December 15, 2020 to hear and consider all protests. <br />BACKGROUND <br />On February 6, 1984, the City Council adopted Ordinance No. NS-1715 pursuant to state law, <br />creating a Business Improvement District (BID) in Downtown Santa Ana. The BID was established <br />as a means of providing the downtown business community with the funding to promote events <br />and create promotional materials, increase the security presence, enhance maintenance of the <br />downtown shopping corridors, and implement streetscape improvements to the area. The BID is <br />funded through an additional charge on the business license tax for those businesses within the <br />BID boundary. <br />On October 6, 2003, the City Council appointed the Community Redevelopment and Housing <br />Commission (CRHC) as the Downtown Santa Ana Business Improvement District Advisory Board. <br />As the BID Advisory Board, the CRHC is responsible for making recommendations to the City <br />Council on the expenditure of revenues derived from the levy of assessments, on the classification <br />of businesses, as applicable, and on the method and basis of levying the assessments, including <br />the annual budget. Unfortunately, due to the COVID-19 pandemic, the CRHC meetings have been <br />temporarily canceled and will not resume until further notice. The BID information as presented in <br />this staff report is consistent and in compliance with previous years. Staff will process the BID <br />information for 2021 in the same manner as previous years with the exception of the CRHC <br />meeting, which was cancelled due to COVID-19. <br />12A-1 <br />