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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />NOVEMBER 17, 2020 <br />CLERK OF COUNCIL USE ONLY: <br />TITLE: <br />APPROVED <br />❑ As Recommended <br />APPROVE AGREEMENT WITH <br />❑ As Amended <br />ENLIGHTENED PICTURES FOR THE <br />❑ Ordinance on 1slReading <br />El Ordinance on Reading <br />DEVELOPMENT OF PLANNING <br />❑ R e <br />Implementing Resolution <br />INFORMATIONAL VIDEOS FOR A TOTAL <br />❑ Set Public Hearing For_ <br />NOT TO EXCEED $82,250 <br />CONTINUED TO <br />/s/ Kristine Ridge FILE NUMBER <br />CITY MANAGER <br />RECOMMENDED ACTION <br />Authorize the City Manager to execute an agreement with Enlightened Pictures, Inc. for one year, <br />ending November 16, 2021, in the amount not to exceed $82,250 for the development of planning <br />informational videos, subject to non -substantive changes approved by the City Manager and City <br />Attorney. <br />DISCUSSION <br />On March 10, 2020, the State of California, Department of Housing and Community Development <br />(HCD) awarded an SB 2 grant in the amount of $625,000 to the City of Santa Ana. The grant funds <br />are to be used to implement innovative strategies and expedited processes that will result in an <br />upgrade to the City's permitting system and counter services, including the production of <br />informational videos that streamline development code and public counter procedures. On April <br />30, 2020, the standard agreement was executed between HCD and the City to receive the grant <br />funds. <br />On July 13, 2020, the City of Santa Ana requested proposals for qualified firms to create and <br />develop informational, user-friendly, and dynamic videos that will explain Planning and Building <br />Agency counter processes and development project procedures. Notification was sent out to 354 <br />vendors, of which five were local to Santa Ana. No proposals were submitted from any of the Santa <br />Ana firms. A staff selection committee reviewed fifteen submitted proposals. Interviews were <br />conducted with the top three scoring firms, Enlightened Pictures, Visualizing the Code, and <br />Showreel International. The proposals were evaluated on proposal responsiveness, experience, <br />proposed work plan, staffing, and budget. Enlightened Pictures was selected to provide the <br />required services because their experience with developing videos and creative approach to the <br />project best addressed the City's needs. <br />25D-1 <br />