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REQUEST FOR <br /> COUNCIL ACTION <br /> a <br /> ~s <br /> CITY COUNCIL MEETING DATE: CLERK OF COUNCIL USE ONLY: <br /> MARCH 1, 2010 <br /> TITLE: APPROVED <br /> ? As Recommended <br /> AGREEMENT WITH WESTBOUND ? As Amended <br /> COMMUNICATIONS FOR READY OC ? ordinance on ~s~ Reading <br /> ? Ordinance on 2"d Reading <br /> EMERGENCY PREPAREDNESS CAMPAIGN ? Implementing Resolution <br /> ? Set Public Hearing For <br /> CONTINUED TO <br /> FILE NUMBER <br /> CITY MANAGER <br /> RECOMMENDED ACTION <br /> Authorize the City Manager and the Clerk of the Council to execute an agreement in an amount <br /> not to exceed $150,000 with Westbound Communications, subject to non-substantive changes <br /> approved by the City Manager and City Attorney for the Emergency Preparedness Campaign <br /> within the Anaheim/Santa Ana Urban Homeland and Security Area. <br /> DISCUSSION <br /> The United States Department of Homeland Security provides funds to local emergency first <br /> responders to enhance security and overall preparedness against acts of terrorism. Santa Ana <br /> has been designated as an Urban Area Core City for the eighth year for the area which <br /> encompasses the 34 jurisdictions in Orange County. <br /> In FY2009, the Santa Ana Police Department accepted the bid by Westbound Communications <br /> and entered into an agreement to provide web-based and multi-media communications and <br /> marketing services for emergency preparedness. This agreement is Phase II of a public <br /> awareness campaign to provide citizens critical public safety information. <br /> With oversight by the Santa Ana Police Department Homeland Security Division, Westbound will <br /> continue to expand and update the current ReadyOC website. Westbound Communications will <br /> plan and execute several multi-media events, expand outreach into social media venues, and <br /> establish a core advisory and business partnership group. The goal of this agreement is to <br /> <br /> encourage Orange County residents to become prepared, aware, pro-active and involved in their <br /> personal and community safety plans. <br /> 25A-1 <br /> <br />