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Becerra, Alexis <br /> From: Quinn Su <Quinn.Su@aimbridge.com> <br /> Sent: Wednesday, June 25, 2025 11:25 AM <br /> To: eComment <br /> Cc: Wendy Haase <br /> Subject: Santa Ana Tourism Marketing District <br /> Attention: This email originated from outside of City of Santa Ana.Use caution when opening attachments or links. <br /> Dear Santa Ana City Council, <br /> Please accept this letter in support of the renewal of the Santa Ana Tourism Marketing District <br /> (SATMD). <br /> As a Santa Ana Tourism Marketing District hotelier, I have seen firsthand the positive impact Travel <br /> Santa Ana has had on the City of Santa Ana over the past four years. These accomplishments <br /> include: <br /> • Developing strategic sales efforts that support the hotels by driving increased group and <br /> leisure business. <br /> • Executing inclusive, strategic marketing efforts that promote the city's assets and uniqueness. <br /> • Developing a brand for the destination that encompasses Santa Ana's diversity. <br /> • Establishing a Marketing Advisory Group to create synergy among Santa Ana marketers. <br /> • Curating a Public Art Guide featuring more than 200 murals throughout the city. <br /> • Creating the "Santa Ana Enthusiast" ambassador program. <br /> Travel Santa Ana's strategic sales and marketing efforts continue to elevate the perception of our city, <br /> attracting visitors to our hotels, restaurants, attractions, retail businesses, and events. <br /> An estimated 90% of DMOs operate under 10-year agreements, and Travel Santa Ana should be no <br /> exception. The organization has proven invaluable in supporting hoteliers and the local tourism <br /> industry and should be allowed to continue its efforts without operational disruption. <br /> Additionally, the proposed incremental increase would allow Travel Santa Ana with the flexibility to <br /> address specific challenges—such as recovering from a downturn in tourism—or to expand marketing <br /> efforts into new or underserved markets, while adapting strategies to enhance destination <br /> competitiveness and further bolster the local economy. <br /> For these reasons, I strongly urge the Santa Ana City Council to approve the renewal of the SATMD <br /> and support the continued success of Travel Santa Ana. The organization has demonstrated its <br /> commitment to enhancing the city's visibility, economic vitality, and cultural vibrancy. With the renewal <br /> and proposed funding structure, Travel Santa Ana will be well-positioned to build on its <br /> accomplishments and further contribute to the prosperity of our community. <br /> Thank you for your consideration. <br /> Sincerely, <br /> i <br />