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Raul Godinez II, City Manager April 24, 2018 Page 5 With offices in Sacramento and Long Beach, GrassrootsLab has built a foundation on communicating the importance and relevance of local government services to California residents. The firm and its principles have crafted and executed campaigns for many pivotal issues in local government. Among these, Proposition 1A (2004) and Proposition 22 (2010) have been central to communicating the importance of local revenues to California voters. GrassrootsLab also specializes in winning races at the local level and has worked with municipalities across California on a range of ballot and public information campaigns. The firm has also assisted the League of California Cities, California City Management Foundation, the Municipal Information Services Association and numerous other local government advocates on strategic communications and advocacy efforts. Because of our close involvement with the above listed organizations, GrassrootsLab is uniquely positioned to help Santa Ana evaluate and communicate on key issues in the coming year. Mike Madrid For over fifteen years, Mike Madrid has been changing the outcomes of political campaigns throughout the country. His active involvement in local, state, and federal races has helped him to develop a keen insight into the successful characteristics of winning campaigns. Madrid is a nationally recognized expert on Latino voting trends. The completion of his thesis at Georgetown University in Washington, D.C. on Latino voters became the basis for his pioneering work on Latino communications and outreach strategies in California, Texas, Florida and nationwide. He has served as the press secretary for the California Assembly Republican leader and as the political director for the California Republican Party. In 2001 he was named as one of Americas "Most Influential Hispanics" by Hispanic Business Magazine. Since 2000, Mike Madrid has developed an expertise in local governments in California. He served as the Public Affairs Director to the League of California Cities and as a strategic adviser to the California Redevelopment Association. In that role he was instrumental in the passage of Proposition 1A (The Local Taxpayer Protection Act), a historic achievement that constitutionally protected local government revenues from state raids. The measure received 84% of the vote—one of the highest percentages in California history. He was also a key adviser in the defeat of Proposition 90 (The Taxpayer Trap). He founded the California Ballot Measure Training Academy (CBMTA) in 2005 to better educate city officials on the legalities and best practices of public information programs and how they are different from ballot measure advocacy. Over 100 California Cities have participated in the training program. He is a coveted speaker and trainer for cities throughout California. GrassrootsLab is regularly sought out by statewide campaigns seeking local government messaging and support. Mike Madrid is the editor and publisher of California City News (www.californiacitynews.org), a blog dedicated to "the best politics, policy and practices of local government in California." Robb Korinke Robb Korinke is a veteran of candidate and ballot measure campaigns across California and beyond. He leads GrassrootsLab's client and campaign activities in Southern California. In addition, he served more