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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />JUNE 5, 2018 <br />TITLE: <br />APPROVE AGREEMENT WITH <br />TRIPEPI SMITH AND ASSOCIATES, <br />INC. FOR COMMUNICATIONS AND <br />MEDIA RELATED SERVICES <br />{STRATEGIC PLAN NOS. 4 8r 6} <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 151 Reading <br />❑ Ordinance on 2nd Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the City Manager and Clerk of the Council to execute an agreement with Tripepi Smith <br />and Associates, Inc. (also known as Tripepi Smith) for on-call communications and media related <br />services and a communications assessment for a one-year term beginning June 1, 2018 through <br />June 30, 2019 with the option of two additional one-year extensions for an amount not to exceed <br />$150,000, subject to non -substantive changes approved by the City Manager and the City <br />Attorney. <br />DISCUSSION <br />Local government agencies typically rely on the expertise of an in-house Strategic Communications <br />Manager to help reach and engage the community on a variety of different mediums. The City of <br />Santa Ana has operated without a Strategic Communications Manager for approximately seven <br />months. In the interim, the Deputy City Manager and the Assistant to the City Manager have filled <br />the role. In an effort to expand and assess existing communication strategies, the area requires <br />increased focus. To help address this, the city engaged Tripepi Smith in February, 2018 to help with <br />communication strategies, media relations, social media engagement, press releases, advertorials, <br />interview support, and media inquiries. Tripepi Smith has specifically provided support with <br />Facebook, Instagram, Twitter, and press releases on a variety of topics including homelessness, <br />traffic failures, infrastructure improvements, and election matters. Their work has earned them good <br />standing with the city. <br />In order to continue the ongoing effort to effectively engage and communicate with the residents of <br />Santa Ana, staff recommends continuing services with Tripepi Smith to assist the city with <br />communication strategies, media relations, and with the completion of a communications <br />assessment that evaluates existing communication and engagement strategies on an on-call basis <br />not to exceed $150,000. <br />2513-1 <br />