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Agreement with Tripepi Smith and Associates, Inc. for <br />Communications and Media Related Services <br />June 5, 2018 <br />Page 2 <br />Once complete, the communications assessment will provide the city with an outline of existing <br />communication assets, a gap analysis, and will be used to recruit a new Strategic <br />Communications Manager. <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this item supports the City's efforts to meet the following goals of the Strategic Plan: <br />Community Health, Livability, Engagement and Sustainability; and Team Santa Ana. <br />FISCAL IMPACT <br />The fiscal impact of the services will be in an amount not to exceed $150,000. The funds will be <br />transferred from Personnel Savings to the following account: 01103010-62300. The fiscal impact <br />will be incurred between the remainder of Fiscal Year 17-18 and Fiscal Year 18-19. <br />Fiscal Year <br />Account <br />Cost <br />2017-2018 <br />01103010-62300 <br />$20,000 <br />2018-2019 <br />01103010-62300 <br />$130,000 <br />Total Cost: $150,000 <br />APPROVED AS TO FUNDS AND ACCOUNTS: <br />ltNtot%t 36 3b <br />Francisco Gutierrez <br />Executive Director <br />Finance and Management Services Agency <br />Exhibit: 1. Professional Services Agreement — Tripepi Smith and Associates, Inc. <br />25B-2 <br />