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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />JULY 3, 2018 <br />TITLE: <br />APPROVE A FOURTH AMENDMENT TO <br />AGREEMENT WITH WESTBOUND <br />COMMUNICATIONS FOR "READY OC" <br />EMERGENCY PREPAREDNESS AND "IF <br />YOU SEE SOMETHING, SAY <br />SOMETHINGT""' PUBLIC AWARENESS <br />CAMPAIGNS <br />(STRATEGIC PLAN NO. 1, 6) <br />MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 1s' Reading <br />❑ Ordinance on 2nd Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Authorize the City Manager and Clerk of the Council to execute a fourth amendment, extending <br />the term with Westbound Communications, Inc. for consultant services in the continuance of the <br />Ready OC Emergency Preparedness Campaign and the "If You See Something, Say <br />Something TM" Public Awareness Campaignfor the period of June 16, 2018 through September <br />30, 2018, subject to non -substantive changes approved by the City Manager and City Attorney. <br />No additional funding is being requested, as funding needed to complete the additional <br />milestones for the revised term are included in the current $1,500,000 agreement amount. <br />DISCUSSION <br />The United States Department of Homeland Security has developed the Urban Area Security <br />Initiative (UASI) funding program. UASI provides funds to local emergency first responders to <br />enhance security and overall preparedness against acts of terrorism. The City of Anaheim has <br />fiscal responsibility for the FY16 UASI grant for the Anaheim/Santa Ana Urban Area which <br />encompasses the 34 jurisdictions in Orange County. <br />With oversight by the Santa Ana Police Department Homeland Security Division, Westbound <br />Communications, Inc. will continue to expand and update the current Ready OC and "If You See <br />Something, Say Something'"""" Campaigns and existing websites. Westbound Communications, <br />Inc. will perform several functions including, but not limited to, plan and execute several multi- <br />media events, expand outreach into social media venues, produce and deliver Public Service <br />Announcement videos, execute radio station advertisements, and continue to support the core <br />advisory and business partnership group. <br />25A-1 <br />