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Provide campaign and promotion updates to the Santa Ana Project Manager through daily and <br />weekly phone calls, emails and meetings (as needed or requested). Manage the ongoing <br />reporting and measurement of campaign data including event impressions, media coverage, <br />social media impressions and website traffic, among others. <br />Responsibilities: <br />WBC shall: <br />a. Coordinate, manage and participate in one Steering Committee meeting <br />b. Provide daily, weekly and monthly campaign and promotion updates to the Santa Ana <br />Project Manager <br />c. Manage the weekly and monthly reporting of campaign measurement <br />d. Submit task completion letters with task invoices to the Santa Ana Project Manager <br />Santa Ana shall: <br />a. Approve campaign progress, updates and promotions <br />b. Support and facilitate partnering and sponsorship efforts with Steering Committee <br />Santa Ana shall: <br />a. Approve campaign progress, updates and promotions <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the <br />Santa Ana Project Manager signs the completion letter for the task. <br />TASK 8-13: S4 MOBILE APP PROMOTION <br />Objective: <br />Update, manage, maintain and track the campaign's mobile app content, platform and <br />performance 24/7 in accordance with approved processes and protocols. In addition, support <br />promotional efforts that encourage and drive downloads. <br />Task Description: <br />Maintain the campaign's mobile app through daily and weekly management, maintenance and <br />measurement. <br />Responsibilities: <br />WBC shall: <br />a. Update content as appropriate <br />b. Manage the hosting of the mobile app platform <br />Santa Ana shall: <br />a. Approve app updates, management activities, and promotional support materials <br />Completion Criteria: <br />The task is considered complete upon the completion of deliverables and when the Santa Ana <br />Project Manager signs the task completion letter in September 2018. <br />TASK 8-C: S4 SOCIAL MEDIA & MICROSITE MANAGEMENT <br />10 <br />25A-14 <br />