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Task Description: <br />Calendar, staff and manage up to 8 community (ex. Cypress Community Festival on 7/28) and <br />emergency preparedness (ex. Dana Point Disaster Preparedness Academy on 8/7) events to <br />targeted community organizations/groups. <br />Activities include: <br />a. Master Community & Citizen Events Calendar - create and manage a master calendar <br />for events that ROC will participate in and/or staff in support of emergency <br />preparedness outreach efforts and the P2P initiative. <br />b. Event Promotion & Staffing - promote and staff (as appropriate) up to 8 community <br />events throughout Orange County that are aligned with the Master Community & Citizen <br />Events Calendar. Event activities may include table displays, team presentations, <br />ROC/P2P materials and giveaway distribution and more. <br />Responsibilities: <br />WBC shall: <br />a. Develop the outreach and seek plan approval from the Santa Ana Project Manager in <br />alignment with the ROC Steering Committee <br />b. Execute the outreach in accordance with the approved plan <br />a. Approve plan and promotional elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the calendared event outreach and <br />when the Santa Ana Project Manager signs the task completion letter. <br />TASK 11-E: WEBSITE, SOCIAL MEDIA, ONLINE & MOBILE APP OUTREACH AND <br />MAINTENANCE <br />Objective: <br />Update, manage, host and maintain the ReadyOC.org website and provide recommendations <br />for updates to improve the user experience and functionality. Also update, manage and <br />maintain campaign social media channels, Twitter, Facebook, Instagram and YouTube, 24/7 <br />during this two month period. <br />Task Description: <br />Handle all aspects of website and social media updates, optimization, hosting, maintenance, <br />management and metrics/reporting needs in accordance with ROC approved processes and <br />protocols. <br />a. Web Hosting Service — coordinate and maintain third party hosting service for website <br />b. Quality Check — implement a quality check of all links, content and verbiage of the <br />ReadyOC.org website to ensure content is up-to-date for visitors <br />c. Social Media Content - create and share engaging photo, video and relevant <br />preparedness content via social media channels daily, tracking the impressions weekly <br />