Laserfiche WebLink
TASK 2-D: READYOC STAKEHOLDER MEETING & PROMOTIONS (MAY -JUNE 2019 <br />Objective: <br />Manage campaign updates, administration and promotions to the Steering Committee and <br />Santa Ana Project Manager through activities including, but not limited to, meetings, monthly <br />activity reporting, programming documentation, regular communications and presentations to <br />Steering Committee and corresponding agency partners during this quarterly period. <br />Task Description: <br />Provide campaign and promotion updates to the Santa Ana Project Manager through daily and <br />weekly phone calls, emails and meetings (as needed or requested). Manage the ongoing <br />reporting and measurement of campaign data including event impressions, media coverage, <br />social media impressions and website traffic, among others. Maintain weekly and monthly <br />communication with the Steering Committee, including at least one formal meeting/conference <br />call during the quarter, unless otherwise directed and approved by the Santa Ana Project <br />Manager. <br />Responsibilities: <br />WBC shall: <br />a. Coordinate, manage and participate in at least one Steering Committee meeting <br />b. Provide daily, weekly and monthly campaign and promotion updates to the Santa Ana <br />Project Manager <br />c. Manage the weekly and monthly reporting of campaign measurement <br />d. Manage ongoing expense tracker, budget and campaign schedule <br />e. Submit task completion letters with task invoices to the Santa Ana Project Manager <br />Santa Ana shall: <br />a. Approve campaign progress, updates and promotions <br />b. Support and facilitate partnering and sponsorship efforts with Steering Committee <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the <br />Santa Ana Project Manager signs the completion letter for the task. Planned completion and <br />implementation is by the end of June 2019. <br />TASK 3: READY FOX PROGRAM <br />Objective: <br />Continue to expand the Ready Fox character as a brand mascot to help expand exposure <br />opportunities for education programming, as well as explore the character's role and <br />community member acceptance in the larger campaign. Activities will include further character <br />integration into school and after-school assemblies along with the expansion of Ready Fox <br />content to promote the ROC mobile app, social media channels, community events, website <br />and more. <br />Task Description: <br />See sub -tasks for descriptions. <br />Responsibilities: <br />25G-21 <br />