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See sub -tasks for specifics. <br />Completion Criteria: <br />This task is considered complete when all budgeted sub -tasks have been completed in their <br />respective entirety and when the Santa Ana Project Manager signs the task completion letter. <br />TASK 3-A: READY FOX CONTENT & COLLATERAL <br />Objective: <br />Develop and distribute a set of Ready Fox branded content and collateral materials. <br />Task Description: <br />Craft and disseminate Ready Fox materials that create visibility for the mascot and that <br />support campaign efforts to generate preparedness action among OC families. Activities will <br />include: <br />a. Ready Fox Illustrations — develop additional set of 5-6 character illustrations (color line <br />drawings) and poses for use in all materials and for posting/download from the website <br />b. Ready Fox Hard Copy Content — create a minimum of 5 new collateral pieces such as <br />coloring sheets, posters, flyers and other hard copy materials for use across the <br />campaign. <br />c. Ready Fox Digital/Video Content— create a minimum of 5 pieces of digital and/or video <br />content using Ready Fox to promote preparedness messages and app <br />downloads/website visits. <br />Responsibilities: <br />WBC shall: <br />a. Create the content and seek plan and program approval from the Santa Ana Project <br />Manager in alignment with the ROC Steering Committee <br />b. Produce and distribute materials at events, via social media and website and other <br />campaign channels. <br />c. Produce and distribute materials via appropriate online, digital and mobile platforms <br />Santa Ana shall: <br />a. Approve collateral materials content and edits/refinements. <br />Completion Criteria: <br />This task is considered complete when each listed assignment is completed and when the <br />Santa Ana Project Manager signs the task completion letter. Planned completion and <br />implementation is by the end of October 2018. <br />TASK 3-13: READY FOX INTEGRATED MOBILE APP & WEBSITE MICRO CAMPAIGN #1 <br />Objective: <br />Build and implement a "micro campaign" (a highly targeted promotion that is in -market for a <br />specifically defined time period) focused on leveraging the Ready Fox character to actively <br />promote and drive downloads/traffic to the ROC mobile app and ReadyOC.org site. <br />25G-22 <br />