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12A-25 <br />Our downtown events are a major driver of <br />1 downtown awareness, especially Savor <br />Santa Ana which features 50 restaurants. <br />We collaborated with photographer Brian <br />2+ Feinzimer to create a library of images as a <br />marketing tool for us, our businesses and <br />third parties (like media and publications). <br />Our social media grew from 50,000 to <br />p <br />3 60,000 followers Including both BID groups' <br />Instagram/Facebook/Twitter accounts <br />4We provided food samples at many <br />community events so residents can taste <br />and learn about downtown across our <br />community. <br />5 We received $25,000 In grants to work with <br />local artists to create a vibrant downtown. <br />Our downtown weekly newsletter serves up <br />6 5-10 local news stories, opportunities, photo <br />galleries and resources to our businesses, <br />partners, supporters and customers. We also <br />post the newsletter on Nextdooccom and <br />Facebook. <br />