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REQUEST FOR <br />COUNCIL ACTION <br />CITY COUNCIL MEETING DATE: <br />NOVEMBER 20, 2018 <br />TITLE: <br />APPROVAL OF TERMS FOR RESIDENT <br />VEHICLE INCENTIVE PROGRAM (VIP) <br />(STRATEGIC PLAN NO. 3,3C) <br />CITY MANAGER <br />RECOMMENDED ACTION <br />CLERK OF COUNCIL USE ONLY: <br />APPROVED <br />❑ As Recommended <br />❑ As Amended <br />❑ Ordinance on 151 Reading <br />❑ Ordinance on 2ntl Reading <br />❑ Implementing Resolution <br />❑ Set Public Hearing For <br />CONTINUED TO <br />FILE NUMBER <br />Approve Terms of Resident Vehicle Incentive Program as recommended by Staff or; <br />alternatively, <br />2. Approve Terms of Resident Vehicle Incentive Program as agreed upon after deliberation of <br />the City Council, and <br />3. Direct Staff to draft terms into an Agreement for consideration at the December 4, 2018 City <br />Council meeting. <br />DISCUSSION <br />As a means to spur growth of the local tax base and to encourage Santa Ana residents "buy local", <br />is to create specific incentive programs aimed to entice residents to buy their products in Santa <br />Ana. With that in mind, the City of Santa Ana is introducing the Resident Vehicle Incentive Program <br />(VIP). The Resident Vehicle Incentive Program will incentivize Santa Ana residents to purchase a <br />car and/or truck from a Santa Ana Auto Dealer. <br />During the July 17, 2018 City Council Meeting, the City Council directed staff to further develop the <br />Shop Santa Ana Program by adding incentives for the Santa Ana residents to purchase a carwithin <br />Santa Ana. At the August 20, 2018, Economic Development, Infrastructure, Budget and <br />Technology Council Committee (EDIBT) meeting, the Committee further defined the incentive <br />program and directed staff to bring a proposed program to the City Council for discussion and <br />approval. <br />Program <br />The Resident Vehicle Incentive Program (VIP) program is designed to provide a rebate to a Santa <br />Ana resident who purchases a car or truck from a franchised Santa Ana Auto dealership. The <br />Resident VIP program will become a new component of the City's existing "Shop Santa Ana" <br />65C-1 <br />