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Santa Ana Resident VIP Program <br />November 20, 2018 <br />Page 2 <br />initiative by encouraging residents to continue to buy locally. The Resident VIP Program has been <br />developed to avoid leakage of local automotive purchases to outside jurisdictions. This program <br />would ensure that future revenue generated by this sector will be available to provide vital City <br />services. <br />An increase in the number of vehicles purchased at franchised Santa Ana Auto dealerships by <br />Santa Ana residents bolsters the local economy and would also provide opportunity and <br />encouragement for an expansion of the number of automotive dealerships located within the City. <br />This also would have a positive effect on the number of jobs created and available locally, resulting <br />in a net benefit to the community at large. <br />Program Terms <br />The Orange County Auto Dealers Association (OCADA) has outlined the parameters of their <br />requested program represented below (shaded). Per the Auto Dealers request, totals for the <br />number of new, leased and used autos sold are estimated at 25% above last year's totals. Staff <br />has prepared recommendations for a slightly different program. This includes incentives for new <br />cars only as leases and used car sales may impact revenue potential and bring about program <br />processing and administration issues. <br />Term <br />Rebate Amount New Cars <br />Rebate Amount Leased Cars <br />Rebate Amount Used Cars <br />Effective <br />Council to Take Action <br />Structure <br />Rebate Budget <br />Administration Budget <br />Marketing/Advertising Budget <br />Total <br />Participating Dealers <br />Min 5 Years <br />$500.00 <br />$500.00 <br />$500.00 <br />Monday, April 1, 2019 <br />Tuesday, November 20, 2018 <br />Resident Choice' Dealer <br />reimbursed for rebate or City <br />issues Check to Resident <br />$1,857,500.00 <br />$25,000.00 <br />$25,000.00 <br />91.907.500 <br />Staff Recommended <br />2 Years <br />$500.00 <br />$0.00 <br />$0.00 <br />Monday, April 1, 2019 <br />Tuesday, November 20, 2018 <br />City Issues Check to Resident <br />Audi South Coast j Same <br />Crevier Mini <br />Freeway <br />Subaru Oran <br />Tom's Truck <br />Volvo Cars Orange County <br />65C-2 <br />$1,000,000.00 <br />$25,000.00 <br />$25.000.00 <br />