65A - GENERAL PLAN UPDATE - Laserfiche WebLink

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Economic Prosperity Element December 4, 2018 GOAL 1: Foster a dynamic local economy that provides and creates employment opportunities for all residents in the City. Policy 1.1 Protect Industrial. Protect industrial uses that provide quality job opportunities including middle-income jobs; provide for secondary employment and supporting uses; and maintain areas where smaller emerging industrial uses can locate in a multi -tenant setting. I Eq, S Policy 1.2 Attract Business. Strengthen and expand citywide business attraction efforts in order to achieve the City's full employment potential. I Eq, S Policy 1.3 Living -wage Employment. Promote new and retention of existing job -producing businesses that provide living -wage employment opportunities. I Eq, S Policy 1.4 Job Skills. Pursue available financial and tax incentives to improve residents' employment skills and workforce preparation. I Eq, Ed Policy 1.5 Access through Education. Support education and employment training on a citywide basis to improve access to higher -wage and emerging occupations. I Eq, Ed Policy 1.6 Comprehensive Approach. Collaborate with chambers of commerce, educational institutions, and other partners to prepare residents to seek and thrive in current and emerging employment environments. I Ed Policy 1.7 Targeted Resources. Target business attraction and retention resources to firms with high positive net revenue implications for local government, particularly those engaged in business -to -business taxable sales transactions. I S Policy 1.8 Growing Tax Base. Collaborate with the City chambers of commerce to promote fiscal stability and growth of sales tax and employment generating businesses in the City. I S Policy 1.9 Avoid Conflict of Uses. Avoid potential land use conflicts by prohibiting the location of sensitive receptors and noxious land uses in close proximity. I H, Eq, S Policy 1.10 Creative Class. Target the attraction of arts and culture related industries to create jobs, attract investments, and stimulate the local economy through tourism. I C, S General Plan Policy Framework 65A-24 18