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series Electric Dreams, a multicultural British -American co -production, which also streams on <br />Amazon. <br />The Santa Ana Philip K. Dick Multicultural Dystopian & Science Fiction Film Challenge (October <br />2018 - March 2019): This five-month filmmaking challenge will be launched during the 9th OC <br />Film Fiesta in October 2018, and winning films created as part of this challenge will be screened <br />during the 7th Philip K. Dick Film Festival in March 2019. <br />Philip K. Dick Film Festival (March 2019): Funds will be used to bring partner with the Philip K. <br />Dick Film Festival to bring the event to Santa Ana for a historic first presentation of the festival in <br />California, in order to celebrate and recognize Santa Ana's role in inspiring the multicultural world <br />represented in the author's later work. <br />The Philip K. Dick festival will take place in a number of venues, including Picture Show at Main <br />Place, Santa Ana College and the Santa Ana Public Library. Additionally, the festival will also plan <br />a screening and community celebration at the Ebell Club, which is located one block from Philip <br />K. Dick's home, and other community spaces relevant to Philip K. Dick's history in Santa Ana. <br />The PKD Festival will also host a discussion of PKD's metaphysical VALIS Trilogy, which was <br />written in Santa Ana and is full of stories about the author's time here. <br />Grant funds will print posters, postcards and bookmarks, which will be distributed at libraries and <br />locations throughout Santa Ana to promote artistic engagement from residents, youth, students <br />and visitors from all six wards in the city. <br />We will also support creative placemaking by conducting a "Philip K. Dick Walking Tour" of Santa <br />Ana and creating a "Philip K. Dick Psychogeographic Map," highlighting places where Philip K. <br />Dick lived and frequented in Santa Ana and Orange County. <br />The PKD festival will also be promoted at WonderCon, which takes place in March 2019 at the <br />Anaheim Convention Center. Approximately 40% of PKD Festival submissions come from <br />Southern California, and the PKD community is heavily represented in the LA/OC area. This <br />combines to assure a large turnout of visitors from throughout the region, which would help return <br />the city's investment in this project by creating new customers for local restaurants, businesses <br />and venues participating in the festival. <br />Where possible, grant funds will be used for Santa Ana vendors and businesses in order to <br />broaden the impact of the project's investment in the local arts economy. <br />MASA brings a significant outreach infrastructure that includes more than 2,000 contacts, <br />including local, regional and national media, academics, filmmakers, community organizations, <br />arts organizations, funders and festival fans. We also maintain two websites, <br />www.masamedia.org and www.ocfilmfiesta.org, which are updated regularly. <br />Additionally, we print and distribute 5,000 postcards, posters and create a colorful pdf festival <br />catalogue, which is uploaded to our website and emailed to our outreach list, providing statewide <br />and national exposure. <br />We also send out regular updates via Mail Chimp and social media before, during and after the <br />festival. The project's impact is communicated via news coverage, social media and presentations <br />to City Council, business groups and community organizations. We receive regular consistent <br />Media Arts Santa Ana (MASA) <br />Page 2 of 5 <br />