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75D - PH- MAIN PLACE TRANSFORMATION
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75D - PH- MAIN PLACE TRANSFORMATION
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5/30/2019 7:32:33 PM
Creation date
5/30/2019 5:10:30 PM
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City Clerk
Doc Type
Agenda Packet
Agency
Planning & Building
Item #
75D
Date
6/4/2019
Destruction Year
2024
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ER No. 2018-72, AA No. 2018-04, DA No. 2018-02, & TPM No. 2018-01, — MainPlace <br />Transformation Project <br />May 13, 2019 <br />Page 13 <br />The MainPlace Transformation Project Addendum concludes no new or substantially greater <br />Impacts would occur with implementation of the proposed Project when compared to those <br />Identified in the 1983 EIR or the 1996 Addendum for: land use; soils and geology; hydrology; biota; <br />archaeology; transportation and circulation; noise; air quality; shadetshadow, solar glare, and <br />Illumination; aesthetics; housing and population; airport; public services and utilities; energy <br />conservation; irreversible environmental changes; and growth inducement. The updated MMRP <br />will continue to mitigate or lessen any impacts already Identified by the 1983 EIR, and any <br />mitigation measures that are no longer applicable have been identified. <br />Economic Analysis <br />At the City's request, the applicant prepared an economic analysis to outline net positive and <br />negative economic and fiscal impacts resulting from the MainPlace Transformation Project. The <br />Net Fiscal Impact & Economic Benefit Analysis, prepared by Kosmont Companies, was peer - <br />reviewed by AECOM and details retail market trends, fiscal impacts, and economic impacts and <br />job benefits. <br />Kosmont's analysis indicates that the entire Specific Plan area at buildout would generate <br />approximately $9.3 million in annual gross fiscal revenues but would create $2.8 million annual <br />gross expenditures, resulting in a net $6.5 million in positive net fiscal impacts. This figure is <br />projected to grow to $8.9 million with Measure K between 2019 and 2028, and $8.1 million <br />thereafter until 2038. <br />In addition to fiscal impacts, Kosmont's analysis indicates that the project is expected to generate <br />over 3,600 full-time jobs during its first phase, which would Increase to 12,700 full-time jobs at full <br />buildout. Additional details are provided in the Net Fiscal Impact & Economic Benefit Analysis, <br />included as Attachment 13 to this staff report. <br />AECOM's peer -review of Kosmont's analysis largely supports the findings of the study and finds <br />that the majority of the study is based on sound methodology. The peer -review indicates that while <br />the methodology of the hotel visitors tax analysis is sound, the average daily rate that is used to <br />calculate tax revenue is slightly lower for the City than the Orange County Market as a whole, by <br />roughly 20 percent, However, the peer -review indicates that the study's analyses of economic <br />benefits, fiscal revenues, sales taxes, and expenditures for service population are consistent with <br />established methodologies. <br />Stratealc Plan Alignment, and Public Notification & Community Outreach <br />The City and applicant conducted extensive community outreach to solicit and incorporate feedback <br />from surrounding neighborhoods, affected public agencies and school districts, and other interested <br />75D-29 <br />
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