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wa E.v caove <br />r <br />!Je <br />7-1 g4 & <br />J <br />rartrau vnu.e- <br />colrsinns i3013.20M <br />/ <br />• Pe egt io Coll a <br />Biyde C.IBw <br />I <br />/• <br />Pe ike Rnra, <br />/ <br />High Density <br />Lmt Density <br />Mcity soun&lq <br />Bicycle and Pedestrian Collisions (2013-2017) <br />YKnn <br />.m vnw <br />w: u� <br />\ \ / % <br />Ill. Outreach <br />The ATP planning process was conducted in an open, inclusive and transparent manner to ensure that <br />community members of Santa Ana were included throughout the entire course of the project. Community <br />input and involvement were crucial to identify barriers to walking, bicycling, skateboarding and accessing <br />transit. The ATP's outreach plan was tailored to utilize a variety of engagement strategies with a proven <br />track record of effectiveness. This included both traditional strategies, as well as innovative ones designed <br />to engage sectors that may be harder to reach. <br />The four primary community engagement strategies that were utilized for the ATP were: <br />• Community workshops <br />• Active Transportation Working Group (ATWG) <br />• Direct outreach efforts <br />• Multimedia communications <br />These strategies allowed to inform the public about the ATP, actively engaging community members and <br />stakeholders in the process, and providing meaningful input. <br />Project Branding <br />To generate public interest and to create a unique identity, the team branded the project with two logos <br />designed specifically for this project. Santa Ana's built environment and its historic water tower, as well <br />as the multi -modal goals of the ATP, were used as inspiration for the logo and colors. The project's <br />N <br />55C-10 <br />