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INTRODUCTION 1 1 <br />Guiding Principle 3: Promote a Diverse Mixture of Uses. <br />New development should incorporate a mixture of residential, <br />commercial, office, hospitality, and other uses to create a vibrant <br />tapestry of users throughout all times of the day and night. No longer <br />defined by a dependence on traditional anchor stores, malls are <br />adapting to the ever -changing trends in the way that consumers <br />approach commercial retail. Traditional retailers are adapting to the <br />demands of today's consumers, leading to new concepts being <br />created to give the consumer a unique and enjoyable experience. <br />Additionally, creating diverse hubs allows for housing, employment, <br />and entertainment opportunities to be within comfortable walking <br />distance of each other, minimizing the need for vehicles and <br />decreasing the number of peak traffic trips in the region around <br />MainPlace. <br />MainPlace Mall will benefit from an infusion of an eclectic mixture of <br />experiences and uses. The design of new development within the <br />area should be flexible to support a number of different uses over <br />time as the area continues to adapt to changing trends. This will <br />ensure that the Specific Plan area is able to continue to be successful <br />and allow the creativity of the market to bring in a number of <br />potential future uses. <br />TTT <br />Guiding Principle 4: Enhancing the North Santa Ana Cultural <br />Experience. <br />The City of Santa Ana is experiencing growth in many areas. This is <br />especially prevalent along Main Street, a major backbone street <br />connecting much of Santa Ana. As a part of this growth, future <br />development within the Specific Plan area will serve to complement <br />nearby cultural assets such as the Bowers Museum and Discovery <br />Science Center, both of which are in close proximity to MainPlace. <br />This collection of cultural and educational icons will allow for <br />opportunities to promote the history of Santa Ana. This may happen <br />within the Specific Plan area through an emphasis on learning <br />exhibitions, public art, community events, and culturally relevant <br />open space programming. <br />It is important that the MainPlace Specific Plan area promote a <br />diversity of creative and cultural expression. Development within the <br />Specific Plan area will enhance the already strong reputation of the <br />North Main Street area as a cultural hub within Santa Ana. The City <br />of Santa Ana is historically a culturally rich and diverse place and the <br />redevelopment of MainPlace will further enhance the area's existing <br />cultural resources. <br />MAINPLACE SPECIFIC PLAN 1 1-12 <br />