NS-2966 - Laserfiche WebLink

Home Browse Search

DEVELOPMENT PLAN 1 2 z.2 Placemaking and Urban Design Strategy Placemaking through urban design is a critical component to the success of attracting residents, consumers, businesses, tourism, and other economic drivers to the area. The Placemaking and Urban Design Strategy for the development of the MainPlace Specific Plan area plans for and considers every aspect of the experience for future visitors to the site, from eye-catching and easy to understand entry monuments to existing pedestrian corridors and fully -programmed and amenity -filled open spaces. The Placemaking and Urban Design Strategy includes the following five components that, when considered holistically, create a one -of -a -kind live, work, and play experience for visitors: ■ Arrival Experience ■ The Urban Street ■ Entry Plaza ■ Central Plaza ■ The Spaces in Between The figures on the following pages illustrate where these conditions may occur within the Specific Plan area. The images associated with each figure are sample imagery meant to convey the feeling of the area. They include examples of potential physical improvements, such as public art, overhead structures, seating, and signage, as well as potential programming, including community events, relaxation nodes, and areas to come together and connect with others. Placemaking is based on a simple principle: • If you plan for cars and traffic, you will get cars and traffic. • If you plan for people and places, you will get people and places. Placemaking character is experienced at the pedestrian level and is the result of the interaction between building form and the pedestrian zone. The Placemaking and Urban Design Strategy for the MainPlace Specific Plan area plans for successful pedestrian -oriented places that are attractive, enjoyable, and memorable. Figures 2-1 through 2-5 further describe the following Placemaking and Urban Design Strategy concepts. Bold and definitive signage and overhead structures can create a sense of place as the first impression of the plan area. 2.2.1 Arrival Experience The entry monumentation, signage, and planting are key components of the arrival experience for visitors, both on foot and by car. Large scale monuments will help to create a strong sense of place and clearly define the entrances to the MainPlace Mall area. The design will reflect the personality of the project and incorporate definitive characteristics to strengthen the overall design aesthetic. Actual monumentation design will be completed as part of a separate rebranding effort for the MainPlace Specific Plan area, with updated logos, artwork, and monumentation. MAINPLACE SPECIFIC PLAN 1 2-2