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TTT 4.1 Introduction 1.1.1 Introduction and PurposF The MainPlace Specific Plan Design Guidelines are intended to guide development that is high quality, cohesive, and supportive of the overall vision for MainPlace. The guidelines provide direction for proceeding with design projects and illustrate options and techniques that assist property owners, developers, architects, and others when determining the appearance, functionality, and design of new development. The guidelines include the following sections: Introduction Site Planning Guidelines Architecture Parking Lot/Structure Design Signage The MainPlace Specific Plan area is strategically located at the north end of Main Street in Santa Ana. With future plans to develop along the Main Street corridor, The Specific Plan area is seen as one of the bookends for an area that contains much of the City's core, including the Civic Center area and several community attractions. As retail trends continue to shift towards experiences, it is important that traditional malls such as MainPlace adapt to meet the changing demands of the marketplace. These Design Guidelines lay out how future development can combine experiential uses with the successful elements of traditional malls to create a vibrant community asset that strengthens not only the Main Street corridor, but the City and region as a whole. DESIGN GUIDELINES 1 4 The design guidelines promote innovative architectural styles within the planning area. 4.1.2 How to Use the Design Guidelines The Design Guidelines provide recommendations when completing a development project. Prior to submitting a project, applicants should review the Design Guidelines to ensure that their proposed development is keeping within the character of the community and guiding principles envisioned for the Specific Plan area. The Design Guidelines are not zoning regulations or development standards. Where there is conflict between the Design Guidelines and other applicable City Design Guidelines, the MainPlace Specific Plan will supersede those guidelines. The Design Guidelines contain language that reflects the following principles (see also, Section 3.1.1 of the Development Standards): The words "shall" or "must" indicate a design standard and means that it is mandatory that development conform with that standard. The word "should" means that the guideline is intended as a recommendation and is not a required standard. MAINPLACE SPECIFIC PLAN 1 4-1