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DESIGN GUIDELINES 1 4 <br />The design of window storefronts is critical to the success of retail stores, <br />often emphasizing large amounts of glass that allow consumers to see <br />clearly into the store. <br />4,2 " Windows, Doors, and Storefronts <br />The amount of transparency within building facades is important in <br />defining the appearance of a building. Commercial development is <br />focused on bringing people in through showcasing goods and services <br />and therefore is generally characterized by large glass windows. <br />Adversely, residential buildings often prioritize the privacy of <br />residents and focus on strategically placed windows that allow <br />natural light in, while blocking views from the public realm or <br />neighboring properties. <br />Door and window treatment also contribute to the appearance of a <br />building and emphasis on certain areas can help to define them as a <br />particular use, such as a primary entrance. This makes the building <br />easier to navigate and are more functional as a whole. <br />DG - 67 Building recesses are encouraged to define primary <br />entryways and major windows along a building's exterior <br />and to provide weather protection and a transition zone <br />from sidewalk activity into a store. <br />DG - 68 Primary building entries should be easily identified and <br />provide a prominent sense of entry. The use of <br />projections, columns, entry lobbies, or other design <br />elements are strongly encouraged. <br />DG - 69 Doors, windows, or other openings should be uniform in <br />design and located to present a symmetrical appearance <br />to the elevation except where the variations are an <br />integral and necessary part of the exterior design. <br />DG - 70 Commercial storefronts adjacent to the public walkway <br />should have large glass windows to provide views into the <br />store or display opportunities. <br />DG - 71 Minimal or light window tinting is encouraged on lower <br />floors that are accessible to the public, especially on <br />commercial storefronts. Darker window tinting and other <br />window treatments are appropriate on higher floors to <br />manage building heating and cooling needs. <br />DG - 72 Providing additional pedestrian entrances to large <br />buildings is encouraged. Improvements to these entrances <br />MAINPLACE SPECIFIC PLAN 1 4-12 <br />