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policy team to help them to develop practical policies and procedures for <br />cannabis industry employment. <br />A letter of recommendation from Mr. Bell that confirms WCW has signed <br />the labor peace agreement is attached to this document in Section A-3 of <br />the Appendix. <br />1.2 Past Experience and Commitment to Sustainable Business or Building Practices: <br />While many businesses and corporations limit their focus to profit and <br />increasing shareholder value, WCW takes a broad, progressive view of <br />business that perfectly aligns with Santa Ana's broad objectives in opening the <br />City to cannabis businesses. Generally, sustainability can be defined as meeting <br />the needs of the present generation without compromising the ability of future <br />generations to meet their needs. However, applying and measuring "Sustainable <br />Business and Building Practices" to WCW's specific enterprise requires a more <br />disciplined framework. <br />WCW will use the accounting framework Triple Bottom Line (TBL) to guide <br />and measure Sustainable Business or Building Practices beyond the metrics <br />of profit, return on investment, and shareholder value to include the <br />environmental and social metrics necessary to be truly sustainable. While profits <br />remain important, people and the planet are equally important. Profits. People. <br />Planet. The three P's are the framework WCW will apply to achieve maximum <br />effectiveness in their "Sustainable Business and Building Practices". We <br />will apply these criteria for sustainability consistent with the community <br />priorities set forth in Santa Ana's Merit Based Criteria. <br />1.2.1 Sustainable Business or Building Practices - Profits: <br />Santa Ana has shown a commitment to profitability with their base <br />requirement that applicants possess "Permitted or Licensed Commercial <br />Cannabis Experience". The WCW Team's unmatched experience and <br />strong track record of success are simply the best possible guarantor for <br />WCW's profitability in Santa Ana. <br />Another key to sustained profitability is people. People are the lifeblood <br />of any successful business. Employee turnover creates a lack of stability, <br />wastes time and money, and impedes efficient, professional, compliant <br />operations. Therefore, retaining properly trained, highly competent staff <br />will be the cornerstone of WCW's Santa Ana business. <br />To meet this objective, the WCW Team will abide by all labor laws and <br />employment regulations while maintaining adequate documentation to <br />11 <br />