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TASK 1: 2019-2020 S4 MARKETING ROAD MAP <br />Objective: <br />Create, establish and implement a formal marketing plan and road map to best promote and <br />provide outreach for S4 during the campaign period. The road map will include project <br />schedules, management procedures and proposed activities. <br />Task Description: <br />Develop, refine, review and approve plan for all campaign initiatives, including the marketing <br />plan and project schedule. Activities include: <br />a. Launch Meetings — conduct a minimum of two meetings with the Santa Ana Project <br />Manager and one meeting with the S4 Steering Committee to present strategies and <br />recommendations to get approval to proceed with the Road Map. <br />b. 2019-20 Marketing Road Map — develop and submit a comprehensive marketing <br />communications and promotions plan detailing strategies, objectives, tasks, schedules <br />and metrics for all S4 activities during the contracted period. This includes delivery of a <br />20-30 slide PowerPoint deck plan that details all strategic goals and recommended <br />programming for review by the S4 Steering Committee and for final approval by the <br />Santa Ana Project Manager. <br />c. Project Schedule — develop and complete a comprehensive project schedule that <br />details timing for all activities. <br />d. Project Management & Control Procedures — review and update, as needed, all <br />currently approved control and administrative procedures (change orders, approval <br />processes, etc.) and documents currently on file with the Santa Ana Project Manager. <br />Responsibilities: <br />WBC shall: <br />a. Develop the initiative and seek plan approval from the S4 Steering Committee <br />b. Execute the road map in accordance with approved plans <br />Santa Ana shall: <br />a. Approve the plan and promotion elements <br />Completion Criteria: <br />This task is considered complete upon the completion of the above deliverables and when the <br />Santa Ana Project Manager signs the task completion letter. Planned completion and invoicing <br />will be in July 2019. <br />TASK 2: S4 STAKEHOLDER MEETINGS & PLANNING SESSIONS <br />Objective: <br />Manage campaign administration and updates to the Steering Committee and Santa Ana <br />Project Manager through activities including, but not limited to, meetings, monthly activity <br />reporting, programming documentation, and regular communications and presentations to <br />Steering Committee. <br />25B-34 <br />