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EXHIBIT 1 <br />Additional Outreach Principles <br />Low key contact with neighbors, with the support of local allies, is the most effective <br />form of outreach. The most effective forms of low-key contacts are either person to <br />person or small group "house' meetings. <br />In small meetings, the goal is to "humanize" the issue, give it a face that the audience <br />can understand and empathize with, depolarize the potential residents/clients and the <br />program to help remove them as the issue. If possible, have potential residents/clients <br />attend and tell their story. Trying to convince people about the merits of an issue they <br />oppose on an intellectual basis with facts, laws, and details does not affect their "feelings" <br />about the issue. <br />The team should reflect the cultural diversity of the City of Santa Ana and our residents <br />and needs. If the project is intended for a target population, the provider and neighborhood <br />should discuss the following non-exclusive list of issues: <br />1. Organization/Agency history of housing/services offered. <br />2. Residents/Clients to be served by this housing/service; numbers, general daily <br />activity and schedule. <br />3. Special characteristics of the resident/client population (e.g., large families, <br />extremely low-income families, mental illness or recovering substance abusers), likely <br />length of stay in the project, and types of staff or support services, available and <br />mandatory, whether on or off site. <br />4. The provider's history and reputation - Characteristics of success and failure <br />within the program, in general terms, e.g., possible outcomes for clients and how the <br />program responds to each possibility. <br />5. The neighborhood and characteristics of the area that might be of concern to <br />neighbors and provider alike. <br />6. Mechanisms for communication between the provider and its neighbors. The <br />provider should offer a 24-hour contact number if one exists, or best after hours <br />contact available. The neighborhood should identify persons who can act as a <br />contact. The security of knowing where to call to get a response is important. <br />Discuss how to maintain ongoing communications, e.g., repeat visits to <br />community meetings or written updates for newsletters. <br />7. Names of interested neighborhood organizations and how to contact them. <br />8. The development of a community advisory committee, if needed. An advisory board is <br />an excellent vehicle for mutual education and effective communication. <br />80A-51 <br />