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EXHIBIT 1 <br />Each strategy should have a clear plan of action: who will do what, when, how. Efforts to <br />implement these four strategies will be going on simultaneously and timing issues are <br />critical and must be decided after consultation with persons most familiar with the relevant <br />neighborhood. Expect to change and improvise your plans as you go along. You won't <br />regret your planning because it will help you manage the process and avoid surprises. <br />Most importantly, draw on the collective experience of others to gain further insight into <br />the strategies for community acceptance. <br />2. Prepare a strategy to build public support <br />a. Active, vocal community support for the proposal will help get support, counter <br />opponents, tell the accurate story to the media (if needed) and, when <br />appropriate, say the hard things that must be said. <br />b. Identify and prioritize actual and potential supporters, including tactical allies. <br />Think widely about potential allies before contacting potential opponents. <br />C. Plan recruitment of supporters and what you want them to do. <br />d. Support allies with background information, housing tours and up-to-date <br />information. <br />e. Mobilize supporters at critical points (e.g. using a database and fact sheets.) <br />Prepare a strategy to address community issues <br />a. Notification and community out -reach decisions should be designed to surface <br />and deal effectively with legitimate concerns and for positive presentation of the <br />proposal. <br />b. Consider alternative methods for community outreach (e.g. door-to-door <br />canvassing, open -house forums or small house meetings) instead of the large <br />open community meetings. <br />C. Use an issue -based strategy for working through local community concerns. <br />d. Find out the probable basis of the concerns before fashioning a response (e.g. <br />misinformation, fears about impacts, expectation to participate, prejudice, or issues <br />unrelated to your proposal.) <br />e. Prepare appropriate responses to each kind of concern (e.g. education, <br />reassurance by trusted authority, appropriate forum for participation, negotiation, <br />clarifying legitimate/illegitimate issues.) <br />4. Prepare a public relations/media strategy <br />a. Plan ahead in order to be able to respond effectively to any negative media or <br />other type of coverage you receive, or believe you will receive. <br />b. Designate and prepare a spokesperson(s), including former tenants and supporters. <br />C. Develop messages for target audiences. <br />d. Prepare brief fact sheets about the organization, the proposal, the supporters, <br />efforts to resolve legitimate community concerns, and other information to support <br />the proposal. <br />e. Invite opponents for a tour of existing facilities and to meet staff and clients. <br />f. Follow up on any coverage received with thank you notes and corrections. <br />1M1 <br />