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City of Santa Ana <br />Proposal for Opportunity Zone Services <br />June 20, 2019 <br />Page 4 of 11 <br />Deliverable: Task 1 findings will be summarized as the OZ Project Concept Due Diligence <br />Report with next steps, to be submitted in PowerPoint Presentation and Summary Memo <br />format <br />Task 2: Opportunity Zone Marketing Package <br />Task 2.1: Prospectus Development <br />Based on the analyses and strategic considerations developed in Task 1, Kosmont will <br />work with the city to strategically develop an Opportunity Zone Prospectus that adapts <br />materials from Task 1 into a crucial marketing document that showcases Santa Ana OZ <br />opportunities, This OZ Prospectus may include: <br />• Top-level vision and storytelling for future economic development; <br />• Descriptions of key city strengths, such as amenities, anchor institutions, major <br />employers, recent developments, and other city assets/benefits; <br />• Demographic analysis that demonstrates City's trajectory (such as population <br />growth, earnings, education, employment, and tapestry segmentation); <br />• Economic and Market Analysis for various development types, consistent with the <br />City's goals (e.g. vacancy and lease rate information by category; retail sales <br />leakage, retailer void evaluation, etc.); <br />• Key characteristics of the market area and current commercial trends that would <br />benefit future businesses; <br />• Overview of relevant elements of City's General Plan and Specific Plans; as well <br />as relevant improvements/streamlining of city processes in preparation for OZ <br />investment; <br />• Review of additional incentives and/or complementary policy tools (e,g, zooming, <br />funding, financing), and resources that the city is prepared to leverage with OZ <br />investment, including relevant information from Initial TIF district evaluations; <br />• Target Areas and projects for OZ investment, including in-depth descriptions of <br />Target Areas: strengths, specific opportunities, demographic information, <br />anticipated job growth, real estate supply and demand information, and <br />recenttlanticipated transactions and developments; <br />• Other information, as determined relevant by both Client and Consultant, including <br />the City General Plan, relevant specific plans, etc. <br />Task 2.2: Initial Tar ea ted Marketina & Outreach <br />Kosmont will help Santa Ana develop an initial strategy to identify and market key OZ <br />development opportunities in the City's target areas, including identifying target Qualified <br />Opportunity Fund(s) and initial marketing/outreach of Client's OZ opportunities to these <br />targeted funds. The marketing material will be in electronic and hard copy and will include <br />Identifying marketing targets, utilizing the OZ Prospectus and other materials, searching <br />for opportunity funds with goals that align with City's targets, and leveraging marketing <br />tools, such as those available on OppSites.com and other promotional sources as may be <br />available. OppSites is a national online Economic Development Marketplace that <br />empowers local leaders to connect with real estate and economic development <br />professionals, analyze development opportunities in City's Target Areas, share <br />information about economic development activities on the OppSites national platform, and <br />maximize the exposure of specific site opportunities within targeted areas/districts. <br />KOSMONTREALTY <br />1601 k Sepulveda Blvd. #382, Manhattan Beach, CA 90266 1 ph 424.297.1079 I v wwAosmontrealty.com <br />