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STATEMENT OF WORK-2020 DUAL WATER & CENSUS CAMPAIGN 8/1/2019 to 4/30/2020 INTRODUCTION The City of Santa Ana recognizes the importance of the upcoming 2020 dual Water and Census Campaign in securing federal funding, grants and support for programs impacting housing, education, transportation, employment, health care and public policy, as well as to ensure fair representation in Congress. As such, the City Manager's Office has launched a year -long co - marketing campaign to encourage high participation in the 2020 Water and Census campaign among Santa Ana residents and businesses. The community outreach campaign includes, but is not limited to, community events, marketing, media relations, social media engagement and advertising. In addition to promoting water awareness, the City of Santa Ana is looking to break any barriers to participation by communicating the importance, benefits and ease of participation as well as dispelling any misconceptions/mistrust or concerns about tap water and the 2020 census. The City Manager's office contacted Linda O'Hanlon of Straightline Communications (SLC) to discuss the idea of developing a co -marketing campaign and the City's need for marketing support. While SLC's capabilities encompass strategic communications planning, messaging and Integrated marketing campaigns, the scope of SLC's Involvement [as defined by the City] is limited to the design and development of promotional and marketing items to support the 2020 Water and Census Campaign. Below is a general explanation of activities we anticipate, along with the estimated corresponding budget. DUAL -CAMPAIGN PROMOTIONAL ITEMS Currently, the Water Resources Division has a robust marketing and community outreach program which includes various campaigns. In conjunction with the division's "Every Drop Counts" campaign, SLC will develop, coordinate and oversee the production of dual -branded promotional items to be distributed by Water Resources Division and City Manager's Office staff at community events, and chamber of commerce and neighborhood association meetings. General Scope of Work: SLC will focus on crafting messaging (when appropriate) and developing camera-ready art for various promotional items including dual -campaign branded water pitchers, tee- shirts (men/women/youth), baseball hats, sports bottles, tote bags, post -it notes, notebooks, memory sticks, and reusable grocery bags*. Production includes coordinating the artwork with the City's vendors. * While reusable grocery bags were not discussed at our initial meeting, we believe this item is widely used, functional, widely used and visible. We recommend a promotional campaign with major super markets in Santa Ana, which we can assist in developing. Page 1 3 25L-7