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STATEMENT OF WORK-2020 DUAL WATER & CENSUS CAMPAIGN 8/1/2019 to 4/30/2020 2020 MARKETING ITEMS We will design, coordinate and oversee the production of various marketing items to create more awareness, communicate key messaging and educate the public, including: • 1 Kid's Activity Placemat + Crayons for restaurants • 1 Table Top Tent for restaurants • 12020 Calendar (English/Spanish) • 2 Different Custom Printed X-Spider Banners (for display at events, meetings and public venues) • 1 Step'n Repeat Banner (backdrop at events with alternating logos: 150-Year Anniversary, Santa Ana Water, City Seal, 2020 Census) • 1 Bill Insert General Scope of Work: Original design for each of the items listed above. Design of the 28-page calendar will include visually impactful photos of city landmarks and messaging to promote both the Water Campaign and encourage participation in 2020 Census. SLC will be responsible for all copywriting, design, approvals, development of camera-ready art, and coordination of production with the City's vendors. SLC will also develop a letter to restaurant owners to encourage participation by displaying the table top tents and passing out the placemats/crayons to patrons. STUDENT EDUCATION PROGRAM Overview: Engaging school age children with the City's Water Campaign and the 2020 Census Campaign will establish the groundwork for better -informed adults and Santa Ana residents. We will design and coordinate the production of a bilingual (English/Spanish) Kids Activity Book titled "I Count." This Kids Activity Book will not only communicate positive messages to youth about "self - value" and why they are each unique and important, it will also educate youth on why civic involvement is important and how their family's participation will make a difference in their lives. We will also design and coordinate the production of a bilingual (English/Spanish) school pouch with similar branding. Since the Water Resources Division already has in place a student education program through the SAUSD, we will leverage the Division's existing distribution of school materials in September to distribute the "I Count" Kids Activity Book, streamlining the process and saving costs for the City. General Scope of Work: Original design of a 20-page Kids Activity Book complete with word searches, word scrambles, coloring pages, mazes, and other activities to appeal to grade and middle school youth. Original design of the school pouch. We will also develop a letter to school administrators and teachers explaining the importance of the City's dual 2020 Water and Census Campaign and how their support in distributing the Activity Books to students is vital. We will oversee all production with the City's vendors and coordinate distribution with SAUSD administration and Water Resources Division staff. Page 1 4 25L-8