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STATEMENT OF WORK-2020 DUAL WATER & CENSUS CAMPAIGN <br />8/1/2019 to 4/30/2020 <br />MISCELLANEOUS <br />In addition to these key areas, SLC's engagement will include miscellaneous writing projects such as <br />the development of articles for the Santa Ana Green newsletter and other communications <br />platforms, as well as press releases. The miscellaneous budget will include meetings and <br />conference calls with the client. <br />Proposed Budget: $10,000 <br />We recommend a budget of $10,000 for the services and activities outlined in the proposal to <br />support the City of Santa Ana's 2020 Water and Census Campaign. We will track and bill the <br />City of Santa Ana for actual time, never to exceed the budget agreed upon and outlined In an <br />executed agreement. Hours and rates are listed below as well as a breakdown of estimated <br />time/costs upon which we based this budget. <br />Not included in the budget are out-of-pocket expenses (if applicable) such as wire services (e.g., PR <br />Newswire/BusinessWire), photography, printing, and advertising. Should client requests call for out- <br />of-pocket expenses, we will obtain approval prior to incurring any additional costs. Out of pocket <br />expenses will be billed at cost after client approval and once Incurred. <br />2019 Rates <br />Professional services (e.g., research, creative development, writing, <br />editing, and editorial placement, editorial contact and follow-up, <br />general client counsel and meetings etc.) ., $185 @ hour <br />Graphic design ................................................ <br />Estimated Time For Professional/Design Services <br />$115 @ hour <br />Account Administration (Client meetings, conference calls, research etc.) .................................. $1,250 <br />Camera -Ready Art For 10 Dual -Campaign Branded Promotional Items...........................................$750 <br />Camera -Ready Art For 1 Kid's Activity Placemat + Crayon Box.........................................................$600 <br />Camera -Ready Art For 1 Table Top Tent..............................................................................................$400 <br />Camera -Ready Art For 12020 Calendar......................................................................................... $2,500 <br />Camera -Ready Art For 2 Custom Printed X-Spider Banners..............................................................$800 <br />Camera -Ready Art For 1 Step'n Repeat Banner................................................................................$350 <br />Camera -Ready Art For 1 Bill Insert .......................................................................................................$400 <br />Camera -Ready Art For 20-Page Kids Activity Book......................................................................... $1,225 <br />Camera -Ready Art For School Pouch <br />Miscellaneous Projects..................................................................................................................... $1,500 <br />Professional + Design Services: 70.80 hours................................................................................. $9,975 <br />Page 1 5 <br />25L-9 <br />