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- Make the area a source of pride to persons residing and <br /> working in Santa Ana or visiting the City. <br /> - Guide development towards an urban environment preserving <br /> the aesthetic and cultural qualities of the City. <br /> - Assist in the re-establishment of businesses within the <br /> Project Area. <br /> - Stimulate and attract private investment, thereby improving <br /> the City's economic health, employment opportunities and <br /> the tax base. <br />La <br /> - To preserve the retail vitality of the connunity by provid- <br /> ing the Redevelopment Agency the tool by which the Agency <br />Li <br /> may participate in a plan to increase the existing shopping <br /> area known as Fashion Square. <br />i 1~ <br /> These objectives shall be accomplished through removal of <br /> structurally substandard buildings, elimination of blighting influences, <br /> provision of land for needed public facilities, provision of substantial <br /> offstreet parking through the use of multi-story parking structures, <br />1~; <br /> removal of impediments to land disposition and development, achievement <br /> of changes in land use, improvements to major arterials and secondary <br /> streets .~ <br /> * Amended Redevelopment Plan for the City of Santa Ana Redevelopment <br /> Project, amended June 2, 1975, p. 4. <br /> 26