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west side providing direct connection with the freeways are essential if <br /> the traffic from the size of development contemplated is to be <br /> accomodated. <br /> TSM/Parking Management <br /> Development and implementation of a TSM/Parking Management <br /> Program to promote ride sharing (including car pooling, van pooling, and <br /> * transit) is essential if the traffic created by the Fashion Square <br /> development is-to be accormodated by the transportation system. <br /> TSM/Parking Management Programs implemented in dense corinercial <br /> office/retail projects elsewhere have produced a twenty percent mode <br /> shift. Examples are Century City, Newport Fashion Square, Fluor <br /> Corporation and several others. <br /> A TSM Program could include some combination of the following: <br /> 1. Preferential parking for ride-sharing vehicles <br /> 2. Transit subsidy - in a dollar amount at least equal to <br /> the value of parking otherwise provided <br /> 3. Flex time and staggered hours and work schedules <br /> 4. Promotion of pedestrian and bicycle traffic <br /> 5. Employer-sponsored car pool/van pool/bus pooi programs <br /> 6. Transit system coordination (developers working with OCTD <br /> to set up programs to maximize use of transit) <br /> 7. The elimination of the "hidden subsidy' for <br /> single-occupant vehicles (by paying all employees the <br /> equivalent of the free market value of parking, then <br /> charging for parking - thus only parking users would pay <br /> the cost of parking). <br /> 105