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appearance of the site would be altered by the removal of the existing <br /> Mainstreet Center and associated surface parking lot and the surface <br /> level parking lots south of Mainstreet Center, Parcels 3-5. New <br /> commercial development with associated landscaping would replace these <br /> existing uses. Consistent with the Redevelopment Plan, the existing <br /> Fashion Square Shopping Center would be rehabilitated and integrated <br /> into the proposed plan for new development of Fashion Square into an <br /> enclosed regional shopping center. The overall identity and <br /> architectural appearance of the site would be improved by development <br /> of a uniform urban design plan for the entire site. The proposed <br /> improvements would integrate and unify the land uses within the <br /> redevelopment area, revitalizing the area visually and economically. <br /> One of the objectives of the Redevelopment Plan is to create an <br /> attractive and pleasant environment within the Redevelopment area. <br /> Consistent with the objectives of the Redevelopment Plan, the aesthetic <br /> quality of the North Main shopping area in the City would be improVed <br /> by the proposed rehabilitation and redevelopment. <br />1. <br /> Although no architectural designs are available at this time, <br /> the project will be designed to insure that the individual buildings <br /> will have a distinctive, but cohesive architectural appearance. All <br /> landscape plans, site plans and architectural drawings shall be <br /> reviewed and approved by the Agency. A master plan for the overall <br /> development will be prepared. The structure heights could exceed 35 <br /> feet if the provisions of the Height District II are complied with. <br /> The visual character of the site will be transformed from low intensity <br /> commercial development to an intensely developed connercial complex. <br /> The proposed new development will alter the view of the site by the <br /> introduction of vertical and horizontal building mass into existing <br /> visual open space. The proposed structures will be similar in scale <br /> with other high intensity commercial development in the area. However, <br /> when compared to the small scale of the older residential and <br /> commercial areas surrounding the site, the project could tend to <br /> visually dominate the area. <br /> 146