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TRIPEPI SMITH <br />marketing ^ technology « public, affairs <br />STATEMENT OF EXPERIENCE <br />Qualifications Overview <br />Founded in z000 and incorporated in zooz as a California <br />Corporation, Tripepi Smith is based in Orange County. Our firm <br />understands California, the people, the nuances and differences <br />between the various regions, both politically and personally. <br />Tripepi Smith operates in a virtual office environment. No single <br />set of walls will contain this team. Being virtual allows us to <br />engage the right talent at the righttime, and it enables us to <br />operate more efficiently to save money for our clients. That said, <br />the team-3.5 members strong, composed of policy wonks, <br />creative message developers, technology gurus, and graphic & <br />fine artists --is located throughout Southern and Northern <br />California. <br />Tripepi Smith is unique in its mix of three key areas: marketing, <br />technology and public affairs. The firm's clients include a number of nonprofits, public agencies and private <br />companies that operate within the public sector. Much of messaging, outreach and advancing policy happens <br />through digital communications —an area traditional public affairs firms have not been quick to adopt. Yet, <br />Tripepi Smith hasjumped in deep with online technologies to bring tools that are more common in the <br />private sector to public agencies. Of note is that the Tripepi Smith team includes people who are certified in <br />social media marketing by Hootsuite, are Facebook Blueprint Certified, and have been certified in Google <br />Analytics through Google—and our firm, as a whole, has achieved Google Partner status. <br />Yet, despite a focus on technologies, the firm is deeply committed to understanding our clients and key <br />messaging. Through regular conference participation, training and formal classroom work, members of the <br />Tripepi Smith team are sanguine about public policy and the California political landscape, which makes our <br />efforts to implement communications efforts and messaging more efficient and helps us add value for our <br />clients. <br />