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T RIPEPI SMITH marketing • technology • public affairs Tripepi Smith recognizes the important interplay of technology, marketing and public affairs. We understand the nuances of disseminating messages and how the use of websites, email and social media by organizations can build two-way communication with audiences. Tripepi Smith's understanding of key influencers, knowledge of government structure and familiarity with common issues/policies enables us to hit the ground running with clients in the public affairs world. The firm has capabilities that span the technology and communications world, including: • Strategic messaging • Media relations • Website development • Full -service graphic design • Ongoing website support • Holistic brand development • Website analytics and social media metric evaluation "Ryder Smith has been a key asset to the California City Management Foundation, I am impressed by the diversity of support he offers and his ability to anticipate opportunities and position us well. Ryder is top notch!" -Wade McKinney Immediate Past President, California City Management Foundation • Email campaign management and execution • Social media management • Full video productioniediting!distribution, particularly as optimized for the Internet • Photography production/editing • Google AdWords, Linkedln and Facebook advertising campaigns • Website Search Engine Optimization (SEO) Tripepi Smith is a committed partner with local government. Tripepi Smith is present at nearly every industry event in local government for California. Tripepi Smith Principal Ryder Todd Smith is a frequent speaker at local government conferences. Tripepi Smith is a supporter of the League of California Cities, California Contract Cities Association, Institute for Local Government, Municipal Management Association of Northern California, Municipal Management Association of Southern California and a frequent supporter of city manager gatherings and chapter events. No firm in California is more omnipresent and engaged with the city manager community than Tripepi Smith.